Need Help with a Product Title to Avoid Confusion

16 replies
I have a guide I've put together. Big guide, lots of information. It's all stuff they need to know.

After they finish the guide, I don't want them to suffer from information overload and not know where to begin. So, I've put together a "Getting Started" guide that basically gives them a direction to go in.

My concern is that they have this big guide and then they have this smaller guide called "Getting Started." Naturally, I would think they would gravitate toward the "Getting Started" guide rather than the big guide they actually need to start with.

And, I don't think a disclaimer of "READ THIS LAST!" would be sufficient. Some people may overlook it or ignore it. I also don't want them to think that the "Getting Started" guide is a shortcut that allows them to skip the big guide.

Any ideas?
#avoid #confusion #product #title
  • Profile picture of the author melanied
    Maybe you could include it as an addendum at the end of the book, but part of the same PDF?
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    • Profile picture of the author Dan C. Rinnert
      Originally Posted by melanied View Post

      Maybe you could include it as an addendum at the end of the book, but part of the same PDF?
      It's a little too long to be an addendum.
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  • Profile picture of the author Jared Alberghini
    Dan,

    Sorry if this seems super-obvious, but why wouldn't you want your cutsomers reading the "Getting Started" guide first? (possibly as a free incentive to join your list...)

    Just scratchin' my head here...

    Give them the basics first... then the advanced stuff... seems like the right progression to me...

    Jared
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  • Profile picture of the author Elmer Hurlstone
    Dan,

    How about, "My Special Super Dooper Guide Part II"?

    Lead into it with a blurb at the end of "Part I".

    Elmer
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  • Profile picture of the author Tom Brite
    Why not split the big ebook into smaller ebooks?

    Then you could name them all part 1 part 2 etc so they would have to follow in a chronological order!

    Or alternatively instead of calling it 'Getting Started' why not call it 'Read Last' or even give a new download link at the end of the ebook to download the getting started guide or to view it on a blog or something??

    This last method might be quite cool to see the statistics on the views and how long after their purchase it takes them to read the ebook fully!

    Hope these suggestions help you dan

    Tom Brite
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    • Profile picture of the author Dan C. Rinnert
      Originally Posted by Jared Alberghini View Post

      Sorry if this seems super-obvious, but why wouldn't you want your cutsomers reading the "Getting Started" guide first? (possibly as a free incentive to join your list...)

      Just scratchin' my head here...

      Give them the basics first... then the advanced stuff... seems like the right progression to me...
      The "Getting Started" is the, more or less, advanced stuff. My original title was "Putting It All Together" which I didn't much care for.

      It's kind of like this... Here's your BIG book of knowledge. And, after that, here's how you put it to use.

      I already have a different short guide that I can use as an incentive to join my list. (Or, I might keep that guide as part of the product set and create another guide to be used as an incentive.)

      Originally Posted by Elmer Hurlstone View Post

      How about, "My Special Super Dooper Guide Part II"?

      Lead into it with a blurb at the end of "Part I".
      I have a series title and then a separate title for each book in the series. So, I have "My Special Super Dooper Guide: The Guidebook" and "My Special Super Dooper Guide: Getting Started" etc.

      Originally Posted by Tom Brite View Post

      Why not split the big ebook into smaller ebooks?

      Then you could name them all part 1 part 2 etc so they would have to follow in a chronological order!

      Or alternatively instead of calling it 'Getting Started' why not call it 'Read Last' or even give a new download link at the end of the ebook to download the getting started guide or to view it on a blog or something??

      This last method might be quite cool to see the statistics on the views and how long after their purchase it takes them to read the ebook fully!
      The big book needs to stay as a big book to maintain the organizational structure that I used.

      "Read Last" did occur to me, but isn't appealing. Maybe something like "Moving Forward with What You've Learned" or "The Last Step: Taking Action" or something along those lines...
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  • Profile picture of the author DougBarger
    Hey Dan,

    How about titling the one you want read first something like, I don't know,
    "Read This First!"

    You could have a tagline or something to help it tie in
    with the rest of it, but that would eliminate all confusion
    in my honest opinion.

    Is it too simple?
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  • Profile picture of the author Pipinscott
    How bout just sending the smaller ebook a day or two later, as a "Bonus" with an explaination that its a roadmap. This would also keep you in front of your customers.
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    • Profile picture of the author Tina Golden
      [DELETED]
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      • Profile picture of the author Dan C. Rinnert
        Originally Posted by DougBarger View Post

        How about titling the one you want read first something like, I don't know,
        "Read This First!"

        You could have a tagline or something to help it tie in
        with the rest of it, but that would eliminate all confusion
        in my honest opinion.

        Is it too simple?
        Yes.

        I'm thinking of the PDF names too. I don't want to name my main book "read-first.pdf" because then it sounds like a readme file rather than a full guide.

        Of course, the obvious solution that I'm overlooking is to actually have a readme file that explains the order the books should be read in. That could be titled "Read First!"

        Originally Posted by Pipinscott View Post

        How bout just sending the smaller ebook a day or two later, as a "Bonus" with an explaination that its a roadmap. This would also keep you in front of your customers.
        I'd really rather give them everything in their purchase all at once. No waiting. If they can read through the whole main product in a weekend, I don't want them to have to wait until Monday before they get the "getting started" package.

        Originally Posted by TMG Enterprises View Post

        Call the second one a cheatsheet or "Your IM Map"...something like that that makes it clear that it's a supplement to the original book.
        BINGO! BINGO! BINGO! Going off a tangent on "map" gave me a couple ideas to toy around with that fit the title series... Thanks!
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  • Profile picture of the author Jared Alberghini
    OK, I gotcha Dan,

    How about something like:

    Step 1. Learn (Research)
    Step 2. React (Apply Learned Knowledge)

    Step 3. Profit

    People love taking "steps" rather than leaps and bounds...
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    • Profile picture of the author Dan C. Rinnert
      Originally Posted by Jared Alberghini View Post

      How about something like:

      Step 1. Learn (Research)
      Step 2. React (Apply Learned Knowledge)

      Step 3. Profit

      People love taking "steps" rather than leaps and bounds...
      You're the only one that knows my domain name, so if you think back, I think you'll have an idea where I'm going.
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      Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

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  • Profile picture of the author selcor
    personally? i always go to the getting started guide first, if its available, a good percentage of your audience will be the same i would suppose...
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    • Profile picture of the author kf
      Dan - Can you call the after-guide something like 'Review and Action Plan' or 'Action Steps Check-list' 'Stay on Course Check-list' ... or 'Dessert' vs. the Main Course / Meal of the main manual. It makes me think of the Cole's Notes although it's not a cheat sheet, more of a summary and working map.
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  • Profile picture of the author HeySal
    Book 1 - The System
    Book 2 - Activation of the system
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    Sal
    When the Roads and Paths end, learn to guide yourself through the wilderness
    Beyond the Path

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