REVEALED: Quick & Dirty Sales Letter Formula For Warriors On The Cheap!

Matt Jutras · 08-25-2009, 10:36 PM

Hey guys...

I get a PM every now and then from newbie Warriors who cannot afford to hire a copywriter...but still have a need for at least a basic sales letter on their site.

Hey, we've all been there. Start up money can be tough to scrape up.

So...even though an amateur sales letter will never convert like one written by a pro...it's possible for the newbie to pull in enough sales with something at least passable.

Now, this is quick and dirty. I'm only going to briefly explain each element.

If you require further study...do a google search for "sales letter swipe files" and build your collection.

After you write a few letters...and fumble through other people's sales copy...the elements will start to "gel" and you'll be writing your own stuff in no time.

With that said, here is a quick and dirty sales letter formula that forms the basic structure of a sales letter. Copy, paste, and save in a Word document.

HEADLINE

The job of the headline is to grab your target's eyeballs and pull them into your introduction...you also want to make sure and state the main benefit of your product.

Example:

EXPOSED: Video Marketing Formula That Slams Your Website With Hot Targeted Traffic!

Opening

This is just as important as the headline. There are two powerful ways to open, first by asking a question:

"Dear Friend, are you sick and tired of your competitors stealing your customers from you?"

Equally as powerful is the "if/then" statement:

"Dear Internet Marketer, if you're ready to legally steal from your competitors, then this letter is going to make your eyeballs pop out of your skull and bounce off your monitor."

Problem/Agitate

Simply put, you discuss the problem that your product aims to solve. Try and make your reader feel the pain:

"You know how it feels drag yourself out of bed every morning...open your PayPal account...and let out a little moan when you see $0.00 staring back at you..."

Introduce Product

Don't be shy here. If you're target gets confused at this point they may just leave the page. Be absolutely clear what it is you're offering.

"...yeah that really sucks...I should know. I've been there, done that. That's why I created _____"

Benefits

Lay out the overall benefits of your product. Try to pick at least 3 big ones. If you cannot find 3 benefits that someone will get from your product, you may want to go back to the drawing board before continuing on with a sales letter.

"here's what _____ can do for you:"

List at least 3 bullet points with BENEFITS. Not features.

Offer

This is where you describe the physical product. You really want to make it clear what someone gets when they buy from you....remember: confusion is your enemy.

"That sounds great, right? You bet it does. So what exactly will you get when you purchase______?"

Now make a detailed list of what comes with the product. If it's just an e-book, you can get away with something simple:

"______ is an instantly downloadable ebook. In just 5 minutes you'll learn how to..."

And lead right into your bullet list:

Bullet Benefits

You already laid out 3 "general" benefits of your product. Now really go through your ebook, or whatever it is you're selling...and write out at least a dozen bullet points.

Again, bullet points need to emphasize BENEFITS. Not features. Here's some examples:

• The 'secret weapon' you can use to instantly find out which market
you should dive into

• A real time walkthrough of a brand new system that lets you type a
sales letter, click a button, and BAM! Your website is set up and ready
to go

• A simple paint-by-the-numbers system for creating pop-up windows
that "bribe" people to give your their name and email address

Bonus Offer

Now offer your bonus material to make the target salivate.

I like to lead off the bullet points above, and lead into the bonus part with something like this:

"That sounds great, right? But guess what...that's not all you get. Because if you order ______ today...I'm also going to give you:"

And then list your free bonus material.

Take Away

This is optional, but in this part of the sales letter I reccomend that you eliminate the competition and build value to your product. Set it apart from the others.

"Other courses do this...but my (product name) does that."

Guarantee

Now offer your money back gaurantee. BE CLEAR WITH THIS! State it simply with NO confusing terms:

"You take no risk if you purchase ________ . Why? Because I also offer a 100% 30 Day Money Back Guarantee. If you're not satisfied with________ for ANY reason at all, simply email me withing 30 days of purchase and I'll give you ALL of your money back. Fair enough?"

The Close

This is critical. You're just about to ask for the order, so don't blow it.

"Obviously, that guarantee keeps you safe...and is totally fair.

So here’s the real question: Are you ready to take action, or are you still letting doubt stop you?"

Price

Here, you reveal the price...just before adding your "download now" button. Try to lead into the price by making your product sound less expensive than others:

"Okay, so how much is_________?

Actually, compared with what you get, it’s a lot less than you’d expect. Other courses typically sell for $500 because of their large overhead. Overhead that I've smartly avoided.

But you don’t have to pay that much. You don’t even have to pay $500, $400,$300 or even $100.

The price for "__________" is only…$27. Less than the cost a movie date for for two."

(Put your "buy" button here)

Now, close out the letter by restating your main 3 benefits in sentence form:

"So if you're ready to _______, _______, and_______...get off your butt and order today!"

Put your "buy" button here again

Now end the letter with your signature:

To your success,
Joe/Jane Blow

P.S.

The job of a P.S. is simple. Restate the 3 main benefits of your product, remind the target that it's safe to buy because of the gaurantee...and finally, remind them what will happen if they don't buy your product.

So, that's a quick n' dirty sales letter in a nutshell.

It's no Michael Fortin or Robert Boduch letter...but it's good enough to stuff some cash in your pocket.

Good luck!

08-25-2009, 10:36 PM	#1
Matt Jutras Use Your Illusion War Room Member Join Date: Dec 2007 Posts: 523 Thanks: 188 Thanked 179 Times in 114 Posts	REVEALED: Quick & Dirty Sales Letter Formula For Warriors On The Cheap! Hey guys... I get a PM every now and then from newbie Warriors who cannot afford to hire a copywriter...but still have a need for at least a basic sales letter on their site. Hey, we've all been there. Start up money can be tough to scrape up. So...even though an amateur sales letter will never convert like one written by a pro...it's possible for the newbie to pull in enough sales with something at least passable. Now, this is quick and dirty. I'm only going to briefly explain each element. If you require further study...do a google search for "sales letter swipe files" and build your collection. After you write a few letters...and fumble through other people's sales copy...the elements will start to "gel" and you'll be writing your own stuff in no time. With that said, here is a quick and dirty sales letter formula that forms the basic structure of a sales letter. Copy, paste, and save in a Word document. HEADLINE The job of the headline is to grab your target's eyeballs and pull them into your introduction...you also want to make sure and state the main benefit of your product. Example: EXPOSED: Video Marketing Formula That Slams Your Website With Hot Targeted Traffic! Opening This is just as important as the headline. There are two powerful ways to open, first by asking a question: "Dear Friend, are you sick and tired of your competitors stealing your customers from you?" Equally as powerful is the "if/then" statement: "Dear Internet Marketer, if you're ready to legally steal from your competitors, then this letter is going to make your eyeballs pop out of your skull and bounce off your monitor." Problem/Agitate Simply put, you discuss the problem that your product aims to solve. Try and make your reader feel the pain: "You know how it feels drag yourself out of bed every morning...open your PayPal account...and let out a little moan when you see $0.00 staring back at you..." Introduce Product Don't be shy here. If you're target gets confused at this point they may just leave the page. Be absolutely clear what it is you're offering. "...yeah that really sucks...I should know. I've been there, done that. That's why I created _____" Benefits Lay out the overall benefits of your product. Try to pick at least 3 big ones. If you cannot find 3 benefits that someone will get from your product, you may want to go back to the drawing board before continuing on with a sales letter. "here's what _____ can do for you:" List at least 3 bullet points with BENEFITS. Not features. Offer This is where you describe the physical product. You really want to make it clear what someone gets when they buy from you....remember: confusion is your enemy. "That sounds great, right? You bet it does. So what exactly will you get when you purchase______?" Now make a detailed list of what comes with the product. If it's just an e-book, you can get away with something simple: "______ is an instantly downloadable ebook. In just 5 minutes you'll learn how to..." And lead right into your bullet list: Bullet Benefits You already laid out 3 "general" benefits of your product. Now really go through your ebook, or whatever it is you're selling...and write out at least a dozen bullet points. Again, bullet points need to emphasize BENEFITS. Not features. Here's some examples: • The 'secret weapon' you can use to instantly find out which market you should dive into • A real time walkthrough of a brand new system that lets you type a sales letter, click a button, and BAM! Your website is set up and ready to go • A simple paint-by-the-numbers system for creating pop-up windows that "bribe" people to give your their name and email address Bonus Offer Now offer your bonus material to make the target salivate. I like to lead off the bullet points above, and lead into the bonus part with something like this: "That sounds great, right? But guess what...that's not all you get. Because if you order ______ today...I'm also going to give you:" And then list your free bonus material. Take Away This is optional, but in this part of the sales letter I reccomend that you eliminate the competition and build value to your product. Set it apart from the others. "Other courses do this...but my (product name) does that." Guarantee Now offer your money back gaurantee. BE CLEAR WITH THIS! State it simply with NO confusing terms: "You take no risk if you purchase ________ . Why? Because I also offer a 100% 30 Day Money Back Guarantee. If you're not satisfied with________ for ANY reason at all, simply email me withing 30 days of purchase and I'll give you ALL of your money back. Fair enough?" The Close This is critical. You're just about to ask for the order, so don't blow it. "Obviously, that guarantee keeps you safe...and is totally fair. So here’s the real question: Are you ready to take action, or are you still letting doubt stop you?" Price Here, you reveal the price...just before adding your "download now" button. Try to lead into the price by making your product sound less expensive than others: "Okay, so how much is_________? Actually, compared with what you get, it’s a lot less than you’d expect. Other courses typically sell for $500 because of their large overhead. Overhead that I've smartly avoided. But you don’t have to pay that much. You don’t even have to pay $500, $400,$300 or even $100. The price for "__________" is only…$27. Less than the cost a movie date for for two." (Put your "buy" button here) Now, close out the letter by restating your main 3 benefits in sentence form: "So if you're ready to _______, _______, and_______...get off your butt and order today!" Put your "buy" button here again Now end the letter with your signature: To your success, Joe/Jane Blow P.S. The job of a P.S. is simple. Restate the 3 main benefits of your product, remind the target that it's safe to buy because of the gaurantee...and finally, remind them what will happen if they don't buy your product. So, that's a quick n' dirty sales letter in a nutshell. It's no Michael Fortin or Robert Boduch letter...but it's good enough to stuff some cash in your pocket. Good luck!