When do you know it's time to quit pushing a product?
When do you know it's time to stop "pushing" for a product to gain traction and just move on to the next one?
Not bitching, just a very pragmatic question.
Here's a brief summary of my product (a niche with over 1 million searches/month on Google, namely acne):
- launched it in October on Clickbank, VSL sales page; did a PPC campaign on BING, 0% conversion, about 700 clicks, I guess;
- no affiliate interest;
- redesigned the site,product completely (professional marketer/designer);
- rewrote the copy, redone the VSL (both time with highly paid professional copywriters); did another campaign on BING - 1,5% conversion, but it took like 3 weeks to get to 500 clicks; in that time, I sold 7-8 copies.
- messaged a few affiliates (CB will let you message each one once, without real name/email info), none responded, no affiliate sales; Google research proves worthless for their nicknames.
- tried finding affiliates for my niche here, LinkedIn, etc; nothing.
- tried revcontent.com, got denied because my site doesn't have enough traffic, I guess.
- retargeted the product entirely for the demographic group that was responsible for 100% of the total sales (all 8 copies ) -namely women, 20-34 yo, tier 1; the retargeting implied a new partner/coach, copy rewriting, sales page redesign;
- started a new BING campaign, got like 80 clicks in 5-6 days, no sales;
- also tried a banner on buysellsads, over 10 k impressions, zero clicks (both BING and banner ads done with professionals).
So coming back to my original question, when does one know it's time to move on?
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"Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison