Timescale for creating a buzz
First post so please be gentle!
I've got a product that I'm going to be launching in October and promoting largely via the internet. The idea is to create a buzz via promotional videos, PDFs etc before we launch.
So I was wondering, what is the best timescale for this? Do we do a slow burn for 4 or 6 weeks prior to launch or try to come in with everything a week or two before launching and create maximum buzz that way?
It's a high-end multimedia investing product BTW.
Many thanks
Mark
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