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Used Car Sales

by nksurf
13 replies
I work for a used car dealership not as a salesperson but as a errand boy. My supervisor told me if I wanted to sell cars on the internet I could.
My idea is to take pictures of all the cars inside and out.
and promote them online.
Anything else I need to know before I jump into this?

Edit: Have anyone at WF done something like this?
#car #sales
  • Profile picture of the author superowid
    You're better taking a video record with your mobile-phone, with your voice talking about all info about the car while you take the shot and move around the car inside and out. Then zoom out to your self and make call to action, telling your viewer to contact you if interested with the car for more info on how to buy it. And put all videos you created on youtube with your own specific channel.
    Hope it helps.

    EDIT:
    Oh, don't forget to use a nice girl (if possible - not must be a model - maybe a friend) while you do that car video recording.
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  • Profile picture of the author nksurf
    YES! Sex always sell!
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    Thank you

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  • Profile picture of the author nuruddinben1983
    Originally Posted by nksurf View Post

    I work for a used car dealership not as a salesperson but as a errand boy. My supervisor told me if I wanted to sell cars on the internet I could.
    My idea is to take pictures of all the cars inside and out.
    and promote them online.
    Anything else I need to know before I jump into this?

    Edit: Have anyone at WF done something like this?
    It is a good idea to sell online. So you can make some advertisement in different place. In this case you can use ad posting site. Even you can use some social media page also. It is better to use the ad posting site, because here you will be able to locate the region or, country or, city by which the real people will knock you only. Thanks for your good idea.
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  • Profile picture of the author katrim
    While I do agree a good video can help you sell a used car online (especially with the pretty girl), I think you should definitely take LOTS of good pictures too and describe everything about the car.

    For physical products, the video helps a lot when the customer is halfway in but a good description (no fluff) accompanied by high quality pictures is what will get the attention on your ad.

    People looking to buy a car are probably checking dozens of ads if not hundreds.

    Remember what your goal is with the online ad. Is it to close a sale? - Probably not.

    Is it to get a meeting? A phone call? - More likely.

    I'm not familiar with US but for Europe I know that the biggest website for used cars is probably: mobile.de - Germany's Biggest Vehicle Marketplace Online. Search, Buy and Sell Used and New Vehicles

    Good luck!

    Alexandra
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  • Profile picture of the author Frank Donovan
    Originally Posted by nksurf View Post

    I work for a used car dealership not as a salesperson but as a errand boy. My supervisor told me if I wanted to sell cars on the internet I could.
    My idea is to take pictures of all the cars inside and out.
    and promote them online.
    Anything else I need to know before I jump into this?
    I'd be amazed if the car dealership didn't already have a website that listed their used vehicles. If not, you should suggest to the management that you create and control a dedicated section of their existing site that concentrates just on the used cars. Make it your responsibility - and be sure to negotiate a cut of the sales for your efforts.

    Alternatively, set up a separate site and brand it as your own. It would be like your own franchise within the dealership. Get an agreement in place that allows you to list the company's car stock - again for a cut of the sales - and one that offers the same dealership facilities, such as access to credit, trade-ins etc., for anyone responding via your site.
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  • Profile picture of the author nksurf
    Today I went to meet with the owner. The idea got shot down saying he already have someone doing this and have a website.
    My supervisor wasn't there to explain the different.
    The idea was that I promote the cars DAILY so customers can come to the dealer lot. This lady all she does is just take picture and post on line. Not posting the inside of car and another detail like I want to do.
    I told him I ll just do this for commission.
    Okay oh well, on to the next.
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    Thank you

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  • Profile picture of the author westgateok
    I actually manage this aspect in a relatively large dealership (for my area) and I would say the most important tips would be:
    -Well photographed: (I do a minimum of 11 pics per vehicle, but if the car is especially "cool" or has tons of cool features I will take more.
    -Video: A little walk around video of each vehicle is nice, plus you can have your voice in there so that they associate you with the vehicle
    -Well written vehicle description: I would not go crazy talking about a small chip in the paint or anything, but make sure that it really speaks to what the vehicle is. All of the major features, any special options that it has etc...
    -Be available: I have friends who are also in this business and they never answer their phone! It makes no sense, be available so that potential customers can come see the vehicle (and buy it)
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  • Profile picture of the author Randall Magwood
    Originally Posted by nksurf View Post

    I work for a used car dealership not as a salesperson but as a errand boy. My supervisor told me if I wanted to sell cars on the internet I could.
    My idea is to take pictures of all the cars inside and out.
    and promote them online.
    Anything else I need to know before I jump into this?

    Edit: Have anyone at WF done something like this?
    Why do all of this research and testing for him? Do all the research and testing for YOURSELF dude!! If this guy isn't your father or super close uncle.... don't make him rich. Make yourself rich. You think when you sell his cars online that he's going to give a significant cut of the slice? And plus, he's going to tell you to give him the techniques... then FIRE your ass.

    Do this research for your own self and for your own product.
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  • Profile picture of the author DWolfe
    Originally Posted by Randall Magwood View Post

    he's going to tell you to give him the techniques... then FIRE your ass.

    Do this research for your own self and for your own product.
    Originally Posted by nksurf View Post

    My supervisor wasn't there to explain the different. .
    Talk to the supervisor again and come up with a different angle, or set up your site. The supervisor should of been with you when you met the owner also.

    Now to Randall's post, that could very well happen but don't give the owner your secrets. Learn to sell a few cars and they may move you into a sales person where you can earn more money. If they do not like that and you are selling cars you will have experience to be hired at other car dealerships. Good Luck with what ever you do..

    Also take a look at the offline section and learn about post cards, http://www.warriorforum.com/offline-...rect-mail.html a few good threads about the subject are in that section. Also visit the copywriter section and learn how to write a good sales letter. You can learn just a little bit there in the sticky's by Joe Golfer http://www.warriorforum.com/copywrit...pywriters.html and you will be miles ahead of most people. With some patience you may go very far very fast !
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  • Profile picture of the author Ron Smith
    If you want to sell cars, I would suggest that you look for a job selling cars. Car sales jobs are not hard to get in most areas. Many dealers prefer to train their people, so experience is not needed or desired.Remember to dress for success at the interview and have a positive and enthusiastic attitude. I have owned and run used car operations and also worked with new car dealers and most dealers would not want the liability of a non-salesperson advertising their inventory.Too many things to go wrong. Car sales can be a lucrative job for the right person, but there's only one way to find out if it's for you. Give it a try. Most dealerships have an internet presence and many are looking for help.
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    Ron Smith
    www.BestHomeBusiness-WorkFromHome.com
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  • Profile picture of the author azsno
    Originally Posted by nksurf View Post

    I work for a used car dealership not as a salesperson but as a errand boy. My supervisor told me if I wanted to sell cars on the internet I could.
    My idea is to take pictures of all the cars inside and out.
    and promote them online.
    Anything else I need to know before I jump into this?

    Edit: Have anyone at WF done something like this?
    Yes, I used to own a used car dealership in Arizona, bought at the "dealer" only auctions (Manheim and Adesa are the big wholesalers here) and sold on Craiglist, eBay, and local newspaper classified ads...

    It's NOT as easy as you might think, for one thing, the BIG Dealers have MOST used car traffic tied up in their states with laws that govern the re-selling of vehicles...

    For example, a person in Arizona can ONLY sell 3 cars per year, then it becomes a dealer issue (meaning you MUST have a dealer license to sell used vehicles)...

    If you're caught "curb stoning" (term applied to someone who sells vehicles without a license, bond, and insurance)...The fines are $10K per infraction and up to 6 months in Jail, so it's NOT something to take lightly...

    You'll need to check what the laws are in your state (each state is different)....

    Good luck...

    ~AzSno...
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  • Profile picture of the author gjabiz
    Originally Posted by nksurf View Post

    I work for a used car dealership not as a salesperson but as a errand boy. My supervisor told me if I wanted to sell cars on the internet I could.
    My idea is to take pictures of all the cars inside and out.
    and promote them online.
    Anything else I need to know before I jump into this?

    Edit: Have anyone at WF done something like this?
    Specialize.

    Pick a few cars from his inventory. Now THINK. Who is the target market and how can I reach them?

    We've done very well in TWO markets, college kids and work vehicles.

    College kids. Who buys the cars? Often Dads buy for daughters, they want safe, girls want "sporty" or colorful. What do you have on the lot for them?

    Dudes want SOUND systems, and maybe some muscle, real or imagined, I mean, seriously (to us old "muscle car" guys) a HONDA getting souped? HA!

    Anyhow, pick a few cars which match an "audience". and WRITE a really good craigslist ad, with links to a video. Make sure they use the secret code, your name, when they come on the lot to buy.

    You become an "advertising" guy, and NOT a salesman. IF you can generate enough traffic, and let time work in your favor, you could build a substantial sideline biz without the headaches or regulations of selling cars. You can earn a "finders fee", or a referral fee. If prohibited in your state, then get a listing fee or a craigslist advertising fee.

    Good luck.

    gjabiz
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