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Is this standard for affiliates?

by TraderTrafficTrader
15 replies
I have an affiliate who is asking for details of every converted customer they send and what that customer purchased. Is that standard for an affiliate to expect the details of individual customers purchasing habits? I am concerned about the customers privacy rights once they are my customers. Any thoughts?
#affiliates #standard
  • Profile picture of the author hyacinthp
    As an affiliate they have the right to ask for it.

    But just don't give personal informations.

    You are responsible on the privacy and the confidentiality of your clients.
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  • Profile picture of the author DIABL0
    No that is not the norm and I wouldn't provide it.
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  • Profile picture of the author Sean DeSilva
    Do you have a information sharing agreement with the affiliate? If not they are not entitled to that information, though you may wish to share regardless.
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  • Profile picture of the author Useful Survival Tools
    Personal details should remain confidential. Is that your own affiliate system or are you using third parties such as Clickbank or JVZoo?
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    • Profile picture of the author TraderTrafficTrader
      Originally Posted by Useful Survival Tools View Post

      Personal details should remain confidential. Is that your own affiliate system or are you using third parties such as Clickbank or JVZoo?
      It is our own system.
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  • Profile picture of the author Wile E Coyote
    Originally Posted by TraderTrafficTrader View Post

    Is that standard for an affiliate to expect the details of individual customers purchasing habits?
    It's a pretty common request. Think about it this way:

    They were the affiliate's leads first, not yours.

    They could be trying to segment them off of future promotions.

    They could be trying to segment them off into a buyers list.

    They could be trying to get metrics on how to improve their own process.

    All of which is beneficial to you in the long term.

    Just give them the list of customer emails at the very least. It will help them a lot and build a lot of trust/respect with you and your affiliates. I usually don't send them transactional details however. I may include the average purchase price of the group or the offer itself.
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  • Profile picture of the author Kay King
    The affiliate is sending to his list or is using his money to advertise your products. Either he wants facts in order to know what ads are working...or he doesn't trust your tracking and reporting...or both.

    With many programs, an affiliate has the ability to login and SEE what was purchased....not the personal/contact info of the buyer but enough to know which ads are working for him and which products are best sellers.

    I would not give the customer emails out - I doubt you have a right to do that unless its written that way in your privacy statement.
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    • Profile picture of the author TraderTrafficTrader
      Thanks everyone for the feedback! I am not able to thank the post yet for some reason so just wanted to express my gratitude.
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  • Profile picture of the author Steve B
    To me, this seems pretty simple . . . maybe I'm missing something though.

    Most privacy policies state that the business will not share, rent, or sell personal information obtained. So if this were my statement, I would abide by it.

    I would tell the affiliate the following (but only for those sales attributed to his affiliate account):

    Buyer #1 . . . Purchased abc product @ $9.97 on 3/17/16
    Buyer #2 . . . Purchased qrs product @ $12.95 on 4/4/16
    Buyer #3 . . . Purchased xyz product @ $14.99 on 4/20/16

    If you know which web page the buyer came from, I think that would be OK to share since it does not divulge any personal info.

    I personally would not give any more information out to the affiliate as you have said you would protect the privacy of your customers.

    If you don't have a privacy policy, you should implement one immediately.

    Steve
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    • Profile picture of the author TraderTrafficTrader
      Originally Posted by Steve B View Post

      To me, this seems pretty simple . . . maybe I'm missing something though.

      Most privacy policies state that the business will not share, rent, or sell personal information obtained. So if this were my statement, I would abide by it.

      I would tell the affiliate the following (but only for those sales attributed to his affiliate account):

      Buyer #1 . . . Purchased abc product @ $9.97 on 3/17/16
      Buyer #2 . . . Purchased qrs product @ $12.95 on 4/4/16
      Buyer #3 . . . Purchased xyz product @ $14.99 on 4/20/16

      If you know which web page the buyer came from, I think that would be OK to share since it does not divulge any personal info.

      I personally would not give any more information out to the affiliate as you have said you would protect the privacy of your customers.

      If you don't have a privacy policy, you should implement one immediately.

      Steve
      Thanks Steve. Would you tell the affiliate Buyer#1 name?
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  • Profile picture of the author ChrisBa
    Originally Posted by TraderTrafficTrader View Post

    I have an affiliate who is asking for details of every converted customer they send and what that customer purchased. Is that standard for an affiliate to expect the details of individual customers purchasing habits? I am concerned about the customers privacy rights once they are my customers. Any thoughts?
    No, it's normal to ask conversion rate and details such as this, i've never heard of expecting this much information though.
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    • Profile picture of the author TraderTrafficTrader
      Originally Posted by ChrisBa View Post

      No, it's normal to ask conversion rate and details such as this, i've never heard of expecting this much information though.
      Thank you Chris.
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  • Profile picture of the author Lei HP
    It's certainly something a skilled affiliate would do but not that standard.

    They probably just want to segment their list into buyers and freebie seekers.
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  • Profile picture of the author ydsimple
    As long as you give just name and what person purchased you don't brake any privacy rules, affiliates need that for statistic obviously.
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