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Using IM to help Non-Profits

by WritingMadwoman
4 replies
Hey everyone, can we brainstorm?

Recently my local paper ran a story about a nearby horse rescue ranch that is struggling financially and seeking donations and volunteers. Not only are their own costs rising, they are also being bombarded with pleas from horse owners who can no longer afford to care for their horses because of the rising costs.

Being the money making whiz that I am (cough, cough) - and more importantly, having access to a whole forum of genius money making whizzes, I wondered how I could best help this organization?

Obviously the idea has occurred to me to create products and donate the proceeds, but what else might work?

I thought about writing a beautiful book with photos of the horses and uploading it to Lulu.com or another print on demand company, and the organization could sell the book right from their website. But would it be illegal for them to do that? Or could each sale be considered a donation?

What other ways can you think of for me to help? No idea is too silly! Give me whatever you've got - I'm in full brainstorming mode here, I really want to help these beautiful creatures.

Thanks!

Wendy
#fundraising #horses #internet marketing #non profit #nonprofits
  • Profile picture of the author Frank Donovan
    Hi Wendy

    How about "sponsor a horse".

    Put a picture of each horse (with their name) on the website and ask for sponsors. Each sponsor, paying xx amount per month, would get a regular update of how their horse is doing and general news of the organisation by means of an email newsletter.

    I'd imagine there'd be a lot of takers. There are tons of people who'd love to own their own horse, but are unable to for various reasons.

    Just an idea. Good luck.

    Frank
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    • Profile picture of the author WritingMadwoman
      Frank, great idea! I am adding it to the list. They may already have a program like that, but if not they should! Thanks very much!

      Wendy
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      • Profile picture of the author Quentin
        I have done this for a lot of charities Wendy.

        Basically I set up a wordpress blog and then get them to give me pics and stories and set up a donation button with paypal. You can then use it for general donations, sponsorship or special events.

        So here is one example that has raised thousands of dollars.

        Mercy Center

        Quentin
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        • Profile picture of the author WritingMadwoman
          Quentin, that is a BEAUTIFUL example, thank you!

          This organization does have a website, but it appears to be down right now. Not sure if it's because they couldn't afford the hosting or what. I viewed the cached version, which was very basic and considered offering to build them a brand new site - wordpress would be great since they could easily add content themselves! Being a writer I could also do feature stories about the horse residents, etc. I would even pay for the hosting myself, it's so affordable these days.

          Thanks so much for linking to that page, I love the idea!

          Wendy
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