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Product Pricing. Help!

by RodNiche
16 replies
When creating your own product, what is good price point for your front end ebook? I'm hearing $7 but isn't that a bit low and cheapens the oto?? Help me out.
#pricing #product
  • Profile picture of the author Regional Warrior
    Rod
    The $7 e-book is a thing that was born from the WSO era 3 yrs ago , make it on value not price and you will sell bucket loads , I sold an e-book for $27 in 3 weeks $27K in the bank

    BTW we are not all blind with the big font
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    • Profile picture of the author RodNiche
      Originally Posted by Regional Warrior View Post

      Rod
      The $7 e-book is a thing that was born from the WSO era 3 yrs ago , make it on value not price and you will sell bucket loads , I sold an e-book for $27 in 3 weeks $27K in the bank

      BTW we are not all blind with the big font
      Nice thanks for the advice.
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  • Profile picture of the author camohit
    Decide the value u'r givin in ur product, what problem solves. How much that info can save ur customers money or create their life easy. Research how much the competitors are chargin for same or similar kind of products. Consider what costs u hav born while creatin that product and break that into per unit cost. And more importantly just giv a price and let the feedback come, u can always edit ur price. Oh and you can also put a slab price if u want...like after sale of say, 10 products price will increase by some dollars.
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    • Profile picture of the author RodNiche
      Originally Posted by camohit View Post

      Decide the value u'r givin in ur product, what problem solves. How much that info can save ur customers money or create their life easy. Research how much the competitors are chargin for same or similar kind of products. Consider what costs u hav born while creatin that product and break that into per unit cost. And more importantly just giv a price and let the feedback come, u can always edit ur price. Oh and you can also put a slab price if u want...like after sale of say, 10 products price will increase by some dollars.
      That makes a lot of sense. A lot of testing after sending solo ads should do the trick.
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  • Profile picture of the author Raj11
    4 factors decide pricing (upto me )

    1. Target audience - Income, Spending factors

    2. Product nature - Cookbook price can't be compared with Forex books

    3. Your will to earn - Selling 100 for $7 or selling $100 for 7
    Make it premium or available to everyone

    5. Value it adds to people buying them
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  • Profile picture of the author rajivkumar900
    product price completely depends on your sales funnel and strategy to make your business.

    There is one things to consider

    What is your customer LTV


    LTV means customer life time value , in other words how much a customer spend on your sales funnel once he get in...

    if you have deep sales funnel which generate huge profits for you , that case you can keep start up cost low..and if you dont have backend products and looking for one transaction only...that case you can price your product as per value you are delivering..

    some internet marketer guru type people do deliver lot of value with small product price but at back end they have lot of offers...so due to deep funnel and conversion they make huge profit even if they are charging very low upfront..

    so my friend product price completely depends on your business model and strategies.
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    Rajiv Kumar
    Skpe: rajivkumar900
    Email id : rajivkumar900@gmail.com

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  • Profile picture of the author T S Chan
    You can start with lower price point, ie: $5, $7 or $9.95 then promote a higher end products at the backend.
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  • Profile picture of the author RodNiche
    I haven't built my back end funnel yet. All good information guys. Thanks!
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  • Profile picture of the author ollestella1874
    I would start with a lower price , $7 or $12 then promote a higher end product say for $27 then as your funnel goes on you can increase price with better products.
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  • Profile picture of the author Leli
    1. What problem does your ebook solve?
    2. What is the average price for the conventional solution?
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    * CLICKBANK: New Weight Loss Offer From Platinum Vendor *
    Lose Weight WITHOUT Diets or Exercise!!
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  • Profile picture of the author ydsimple
    If your product and sales page are high quality ones than price should be reasonable for that as well.
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  • Profile picture of the author Randall Magwood
    Originally Posted by RodNiche View Post

    When creating your own product, what is good price point for your front end ebook? I'm hearing $7 but isn't that a bit low and cheapens the oto?? Help me out.
    $7 can be fine as long as you have:

    - An immediate upsell offer (or OTO)
    - The rest of your products are for $30 and above
    - You establish a continuity program in your business
    - You launch a seminar each year to your current customers
    - You start a consulting business along with selling the $7 ebooks.
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    ==>> Free book reveals make money with affiliate marketing
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  • Profile picture of the author RodNiche
    I'm in the weight loss niche now and soon will be in the self-help niche.
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  • Profile picture of the author Mark Singletary
    Originally Posted by RodNiche View Post

    When creating your own product, what is good price point for your front end ebook? I'm hearing $7 but isn't that a bit low and cheapens the oto?? Help me out.
    This is the wrong starter question, in my opinion.

    Questions that you need to ask before that:

    How many pages of jam packed, quality information are included?

    Is the information valuable? Something that truly helps people to solve a big problem or to get a big want? Is it unique or is it rehashed?

    What kind of credibility do you have? Many people that sell $7 stuff don't have a lot of real credibility or value to offer to others. Of course, there are exceptions but $7 is the bottom of the barrel type offers. For example, while people say you have to start cheap, people like Jimmy Brown sells front-end ebooks starting at $97.

    What comes after the ebook?

    What does your competition do? What does your target market expect? What are they willing to pay to solve problem ____ fast and easy?

    Mark
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  • Profile picture of the author Regional Warrior
    Agree with Mark , but you need to test the market and the whole OTO thing is mainly for MMO where this has damaged the whole process is that people think it applies to every thing IT does not!!

    Work out what the target market is and do some research on who the best seller is and You Tube videos how are they done and use the same price point they do and just keep testing A/B approach

    Jason
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  • Profile picture of the author briannaemm
    Product pricing highly depends on the quality of your work.

    Put yourself in the shoes of the consumer.

    If you were the buyer, would you buy it in that price?
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