How would you test an info product? e.g. in the thread
Let's say you have an idea for a new info product and you want to test it while spending as little money as possible (while still having a valid test). What would you do?
E.G.:
a) Put up a banner on BSA for example, and see what the CTR is (at the end of the link have maybe just a squeeze page);
b) have a PPC campaign on BING, 500 clicks, linking to a sales page where you offer a standard price and product but no upsells (obviously more expensive than the first one).
These are JUST examples, any other ideas (probably better ones) welcomed !
Thanks!
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