Client's sitting on a treasure trove of patient data. How can we market this?

One of my client's is a company that provides tools & software to doctors, so they can perform functional evaluation tests for their patients. Hurt your knee in a car accident? Use this tool to measure knee strength. Damage a nerve in your arm? Use this other tool to measure grip strength. Etc. Once the doctor performs the evaluation on the patient, a TON of patient data about the injury is entered into the software & the doctor can then download a pdf version of each patient's functional evaluation report. (Here's a sample report: netmarketingllc.com/Client/myfiles/sample_test.docx)

So, my client has all of this patient data for all of their doctors just sitting in their system. Patient names, Addresses, Birthdate's, Gender, tons of details of the injury, etc. I mean literally tens of thousands of patient test results (all secured to HIPAA standards).

Which leads me to my question...what's the best way my client can go about using this data to provide marketing research & reporting back to their doctor's about that doctor's patients as an add'l service? Curious on your thoughts?

I was thinking of setting up a dashboard in their website (the doctors already have an account section they can log into), which provides details of where their patients are coming from (group the address info into charts or maps), split by gender/age/injuries etc, but that's the best I can come up with so far. I'm drawing a blank on taking it a step further. Those may be nice features but may not be something I feel the doctor's would be willing to pay add'l money for the use of the service. I'd love to come up with some amazing way to utilize this data to ensure doctors see the value of it & purchase it as an add-on. And of course, when speaking about a doctor, seeing the "value" translates to them using this data to book more appointments.

Any advice you could provide, I would greatly appreciate!

Thanks