How Can I Write More Effective Ads?

MIB Mastermind · 08-27-2009, 05:41 PM

Hi Warriors

I was wondering if any of you no of any good resources for learning how to write more effective PPC ads, Is there any books, ebooks that specificaly teaches this form of copywriting,

I'm not looking for an extensive copywriting course for learning to write salesletters etc, hopefully one day I can find the time to learn to write good copy but for now I'm just looking to write more effective ads

If you no of any good books etc that would be great.

Thanks
Bryan

Kevin_Hutto · 08-27-2009, 06:03 PM

You're selling the click... So a decent parallel is the checkout aisle at the grocery store(actually the checkout aisle is more like the content network, but the illustration will still work) - look at the headlines and subheadlines on the tabloids and magazines like cosmo. Then imitate. You will be amazed at what it does for CTR. Also, be sure to use camelcase on your URL.

MIB Mastermind · 08-27-2009, 07:16 PM

Thanks for the input kevin

Wilde · 08-27-2009, 07:37 PM

There are quite a few products around that deal with this as I have never bought any of them I wouldn't recommend one to you. Perry Marshall's stuff is supposed to be very good though.

A while back I worked with someone who did a lot of PPC marketing, I used to make his landing pages etc...

What we used to do was mimic what the others in the niche were doing. Don't directly copy there ads but look at them and find common elements.

In particular watch google carefully for ads that stick around for a while, they will be the gold in there cos if they didn't work they wouldn't still be there in 99% of cases.

Then there is the flipside of it and try to stand out a little, be a bit different to attract the click.

Test.... test.... and guess what test some more

Hope that helps and gives you some ideas..

-Phil

MIB Mastermind · 08-28-2009, 08:51 AM

Thanks wilde thats very helpful, al try looking for successful ads in my niche
and try to improve on them

JAIDEEP2959 · 08-28-2009, 09:37 AM

1)Keep your ads short and to the point.

2)Target as much as you can.

3)Include price in your ad so that only person who is willing to pay can click on the ad.

4)Use picture of the product.

5)Use pay per click and not pay per impression.

Good luck.

Arlin Audrain · 08-28-2009, 09:50 AM

I look at ads in the niche I'm exploring. I scan rather quickly and pay attention to the ads that grab my attention. I use these as a pattern, then change the order or the words without losing the appeal.
I bought Richard Bayan's "Words That Sell" from Barnes and Noble.
When I see an ad that grabs my eye, I look through his book for similar words or phrases that convey the same message.

08-27-2009, 05:41 PM	#1
MIB Mastermind "Mastermind Marketer" Join Date: Feb 2009 Location: Sunny Scotland Posts: 419 Thanks: 12 Thanked 38 Times in 30 Posts	How Can I Write More Effective Ads? Hi Warriors I was wondering if any of you no of any good resources for learning how to write more effective PPC ads, Is there any books, ebooks that specificaly teaches this form of copywriting, I'm not looking for an extensive copywriting course for learning to write salesletters etc, hopefully one day I can find the time to learn to write good copy but for now I'm just looking to write more effective ads If you no of any good books etc that would be great. Thanks Bryan

08-27-2009, 06:03 PM	#2
Kevin_Hutto On the Boat... War Room Member Join Date: Mar 2008 Location: Newport Beach Posts: 1,093 Thanks: 60 Thanked 205 Times in 148 Posts Social Networking	Re: How Can I Write More Effective Ads? You're selling the click... So a decent parallel is the checkout aisle at the grocery store(actually the checkout aisle is more like the content network, but the illustration will still work) - look at the headlines and subheadlines on the tabloids and magazines like cosmo. Then imitate. You will be amazed at what it does for CTR. Also, be sure to use camelcase on your URL.

08-27-2009, 07:16 PM	#3
MIB Mastermind "Mastermind Marketer" Join Date: Feb 2009 Location: Sunny Scotland Posts: 419 Thanks: 12 Thanked 38 Times in 30 Posts	Re: How Can I Write More Effective Ads? Thanks for the input kevin

08-27-2009, 07:37 PM	#4
Wilde Active Warrior War Room Member Join Date: Nov 2008 Location: Staffs, UK Posts: 44 Thanks: 14 Thanked 11 Times in 11 Posts	Re: How Can I Write More Effective Ads? There are quite a few products around that deal with this as I have never bought any of them I wouldn't recommend one to you. Perry Marshall's stuff is supposed to be very good though. A while back I worked with someone who did a lot of PPC marketing, I used to make his landing pages etc... What we used to do was mimic what the others in the niche were doing. Don't directly copy there ads but look at them and find common elements. In particular watch google carefully for ads that stick around for a while, they will be the gold in there cos if they didn't work they wouldn't still be there in 99% of cases. Then there is the flipside of it and try to stand out a little, be a bit different to attract the click. Test.... test.... and guess what test some more Hope that helps and gives you some ideas.. -Phil

08-28-2009, 08:51 AM	#5
MIB Mastermind "Mastermind Marketer" Join Date: Feb 2009 Location: Sunny Scotland Posts: 419 Thanks: 12 Thanked 38 Times in 30 Posts	Re: How Can I Write More Effective Ads? Thanks wilde thats very helpful, al try looking for successful ads in my niche and try to improve on them

08-28-2009, 09:37 AM	#6
JAIDEEP2959 Senior Warrior Member War Room Member Join Date: Jul 2008 Posts: 1,102 Thanks: 72 Thanked 218 Times in 80 Posts Social Networking Contact Info	Re: How Can I Write More Effective Ads? 1)Keep your ads short and to the point. 2)Target as much as you can. 3)Include price in your ad so that only person who is willing to pay can click on the ad. 4)Use picture of the product. 5)Use pay per click and not pay per impression. Good luck.
	$4 WSO : Warrior made $879.32 working only 1.36 hours from Ebay using this unique & updated method Make $100-$200 per day easily writing quality articles using Article Writing Uncut $3 Per Article, Ezine Articles Quality Articles, High Quality Article Writing (With Proofs)

08-28-2009, 09:50 AM	#7
Arlin Audrain Active Warrior Join Date: Apr 2008 Location: , , USA. Posts: 55 Thanks: 1 Thanked 2 Times in 2 Posts	Re: How Can I Write More Effective Ads? I look at ads in the niche I'm exploring. I scan rather quickly and pay attention to the ads that grab my attention. I use these as a pattern, then change the order or the words without losing the appeal. I bought Richard Bayan's "Words That Sell" from Barnes and Noble. When I see an ad that grabs my eye, I look through his book for similar words or phrases that convey the same message.
	ALA Your Pro Golf Swing Living Without Fat