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List building - what are your pain points?

by SteveJohnson
2 replies
When I first started out 'list building', the thing I struggled with the most was traffic. Where to get it? I had a REALLY tiny budget for running some paid traffic - where is the best place to invest that money?

It took a lot of trial and error to come up with answers to that question that I could live with. I couldn't afford the courses of the big boys, so I had to learn myself. Trial and error = cost. Expensive education. I could probably have saved money in the long run by investing the cost in learning from an A-lister.

Another thing I found is that there is a LOT of stale information, even in recent products (some of what I though was crap really wasn't, but that's another story).

So here's the question - you want to build a list, because you've been told that's where the money is. What is it that you NEED to know that you haven't been able to find the answer to?
#building #list #pain #points
  • Profile picture of the author webmarke
    I assume that you are doing research so that you can answer the question to these questions in a course that you hope to create?

    Here is one thing that I would like to know. What is the optimal rate to send emails to your list.

    I seen may answers to this question (1 time a day, 2 times a day, once every 2 days, ect), but a case study with stats would be a great tool to see what is the optimal time between emails.
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    • Profile picture of the author SteveJohnson
      Originally Posted by webmarke View Post

      I assume that you are doing research so that you can answer the question to these questions in a course that you hope to create?
      To a degree. Not a whole course, I already have done that. I'm more interested in specific aspects that people have questions about, like yours below, to see if I can answer or get answers to.

      Here is one thing that I would like to know. What is the optimal rate to send emails to your list.

      I seen may answers to this question (1 time a day, 2 times a day, once every 2 days, ect), but a case study with stats would be a great tool to see what is the optimal time between emails.
      Funny you should ask that because that is the very question that was asked during a roundtable discussion that several A-list people were present at (the caliber of Mizel, Moffat, Brunson, etc.).

      The answer from every one of them was "you don't know until you test". Every list is different. The general answer was the more the better, and to push it until the conversion rate drops, open rates drop, or unsubscribe rates go higher than natural attrition.
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