What is the return on effort on promoting Kindle books via Pinterest?

3 replies
I notice that certain Kindle books that fit certain genres and niches are promoted quite a bit on Pinterest. I'm really amazed at how smooth-looking and professional the materials are. Based on the following some of these pin votes get, it seems that they are quite well as far as getting attention is concerned. With that said, I'd like to focus on return on effort.

After all, it doesn't really matter how much traffic a particular webpage gets. If that webpage doesn't really convert or attracts the wrong kind of traffic, it's worthless.

I'm interested to hear from people who use social media to promote their Kindle books, just what kind of return on effort they're getting. Keep in mind that I'm focused on return on effort, as in for every minute of my time I invest how much sales in dollars should I expect.

You can give me general answers. I know that the answer is going to be dependent on niche and overall demand, but I will take whatever I can get.
#books #effort #kindle #pinterest #promoting #return
  • Profile picture of the author danieldesai
    Originally Posted by zoeyamey View Post

    Keep in mind that I'm focused on return on effort, as in for every minute of my time I invest how much sales in dollars should I expect.
    Be careful with this kind of thinking.

    It's practically impossible to track this kind of return because of the fact that businesses just don't scale that way (including Kindle).

    Let me give you a hypothetical example:

    You're promoting a Weight Loss book (we'll use a large and broad market) on Pinterest, as you very well know that the site has a primarily female demographic (who buy weight loss products even more than men).

    You know your book is high quality, it has an eye-catching cover, and the description is irresistible enough to get anyone to "look inside" your book.

    After putting in 2 hours of work a day for a month, royalties from your book increase from $300/month to $500/month.

    You do the math; 2 hours per day by a month of work is 60 hours.

    Yet you only made an extra $200... or $3.33 for every hour you put in.

    Let's assume you keep going for another month, and this time your book earns you $850.

    Month 3 you earn $1500.

    Month 4 you earn $2500.

    And so forth.

    At this point, you don't even need to put in 2 hours of work a day to maintain those earnings.

    Why does that happen?

    Well, growth and exposure does not happen in a linear way, it occurs geometrically (exponentially).

    Once your book started getting that initial exposure and extra sales, Amazon started showcasing your book more to relevant customers.

    And because your book was in a competitive market (Weight Loss), the hardest part was standing out in the first place.

    When those extra sales started coming in, and you got more positive reviews, that allowed your book to get exposure in a large market where the earning potential is huge, hence you're now making $2500/month from your book as a top seller.

    If you based whether or not it's worth your time promoting your book on your first month, you would have never continued and gotten your book the exposure it needed.

    ^^^

    That's a bit of an extreme example but it's how growing a business on Kindle works (and most other businesses).

    Regards,
    Daniel
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  • Profile picture of the author MValmont
    Promoting Kindle books works and this is why I teach how to do it in my coaching program.

    It is worth the effort.
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  • Profile picture of the author writeaway
    Pinterest has historically leaned more towards a female demographic

    This is your first clue regarding the potential ROE of pinterest as a marketing platform

    Another clue are the typical pictures that go viral on Pinterest

    I'm not going to do your homework for you but if you spend even just 30 minutes clicking through Pinterest, you'll know which niches these are

    Put these two facts together and you're good to go
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