SIMPLE, effective trick to get YOUR content READ!

Rob Hall · 08-28-2009, 08:32 AM

The question every marketer wants to know is, where do people look and how do I get them to look at what I want them to look at?

It's a great question and it's a question that can increase your conversion rate exponentially.

Here's the trick...

It's called 'looking space'. You might have seen those fancy arrows on landing pages such as frank kerns and so on, that's one way of doing things, but a more subtle way is to use people's faces.

People look at faces, they draw attention.

So, you look at their face and then you see that person's eyes looking at something, so you get curious and you look to see what they're looking at.

It's like when a group of people gather around someones computer and you're on the other side of the desk, wondering what they're looking at, so you go over and have a look.

This technique can be used to get headlines read, content read or to get people's attention on that button you want them to click to convert.

Here are some examples of effective use...

Richard Odell · 08-28-2009, 08:46 AM

Gotta say - I like that!

A very basic human instinct. Makes you wonder if you have to choose the facial expression carefully?

-Rich

Rob Hall · 08-28-2009, 09:00 AM

Glad you liked it

Yeah, facial expression means a lot.

For example, if you're having someone looking at your signup button, you don't want them looking unhappy, else people are going to be thinking 'what's he so unhappy about', then ahh, he must have signed up!

But a smile brings on a different emotion and different questions

RiTu · 08-28-2009, 09:01 AM

Quite interesting, thanks.

eaglechick · 08-28-2009, 09:05 AM

Thx. You're a genius. New perspective on an old topic.
I'm a sucker for trying things in a different way.
Hope u put on youtube and all over the place. Maximise
this to its full potential. In 8 months first time I see this.

All the best.

RichBastards · 08-28-2009, 10:27 AM

This is so true. I am always amazed at the things people can think of. Will test this out on a few sites and report results.

Rob Hall · 08-28-2009, 11:58 AM

Quote:

Originally Posted by RichBastards

This is so true. I am always amazed at the things people can think of. Will test this out on a few sites and report results.

That's great news :-) I look forward to seeing your own results - I'm certain everyone can make use and benefit from this

Rob Hall · 08-29-2009, 03:17 AM

The BBC really do enforce this technique, check it every day to see their latest...

DavidO · 08-29-2009, 04:16 AM

This is a great technique and should get results if used correctly. I used to use a photo of a couple next to my headline. It did pretty well and now I realize that they were "looking" at the headline and smiling.

I've got to dig that old photo out and try it again!

Rob Hall · 08-29-2009, 04:36 AM

Yeah definitely do that David, make sure you bring back the results for us all :-)

The great thing is, it's not just about faces, lets say you're trying to sell car insurance...

08-28-2009, 08:32 AM	#1
Rob Hall HyperActive Warrior War Room Member Join Date: Feb 2008 Location: Lincoln, England Posts: 208 Thanks: 2 Thanked 20 Times in 15 Posts	SIMPLE, effective trick to get YOUR content READ! The question every marketer wants to know is, where do people look and how do I get them to look at what I want them to look at? It's a great question and it's a question that can increase your conversion rate exponentially. Here's the trick... It's called 'looking space'. You might have seen those fancy arrows on landing pages such as frank kerns and so on, that's one way of doing things, but a more subtle way is to use people's faces. People look at faces, they draw attention. So, you look at their face and then you see that person's eyes looking at something, so you get curious and you look to see what they're looking at. It's like when a group of people gather around someones computer and you're on the other side of the desk, wondering what they're looking at, so you go over and have a look. This technique can be used to get headlines read, content read or to get people's attention on that button you want them to click to convert. Here are some examples of effective use...
	Create an automated news aggregation website with PHP RSS Reader, click here.

08-28-2009, 08:46 AM	#2
Richard Odell Has left the building... War Room Member Join Date: Feb 2007 Posts: 1,436 Thanks: 525 Thanked 216 Times in 172 Posts	Re: SIMPLE, effective trick to get YOUR content READ! Gotta say - I like that! A very basic human instinct. Makes you wonder if you have to choose the facial expression carefully? -Rich

08-28-2009, 09:00 AM	#3
Rob Hall HyperActive Warrior War Room Member Join Date: Feb 2008 Location: Lincoln, England Posts: 208 Thanks: 2 Thanked 20 Times in 15 Posts	Re: SIMPLE, effective trick to get YOUR content READ! Glad you liked it Yeah, facial expression means a lot. For example, if you're having someone looking at your signup button, you don't want them looking unhappy, else people are going to be thinking 'what's he so unhappy about', then ahh, he must have signed up! But a smile brings on a different emotion and different questions
	Create an automated news aggregation website with PHP RSS Reader, click here.

08-28-2009, 09:01 AM	#4
RiTu Warrior Member Join Date: Aug 2007 Location: , , . Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts Contact Info	Re: SIMPLE, effective trick to get YOUR content READ! Quite interesting, thanks.

08-28-2009, 09:05 AM	#5
eaglechick HyperActive Warrior Join Date: Aug 2009 Posts: 262 Thanks: 415 Thanked 38 Times in 33 Posts	Re: SIMPLE, effective trick to get YOUR content READ! Thx. You're a genius. New perspective on an old topic. I'm a sucker for trying things in a different way. Hope u put on youtube and all over the place. Maximise this to its full potential. In 8 months first time I see this. All the best.

08-28-2009, 10:27 AM	#6
RichBastards HyperActive Warrior War Room Member Join Date: Aug 2009 Posts: 118 Thanks: 9 Thanked 25 Times in 16 Posts	Re: SIMPLE, effective trick to get YOUR content READ! This is so true. I am always amazed at the things people can think of. Will test this out on a few sites and report results.
	Learn how a Newbie Made $3,187.23 his first month online

08-29-2009, 03:17 AM	#8
Rob Hall HyperActive Warrior War Room Member Join Date: Feb 2008 Location: Lincoln, England Posts: 208 Thanks: 2 Thanked 20 Times in 15 Posts	Re: SIMPLE, effective trick to get YOUR content READ! The BBC really do enforce this technique, check it every day to see their latest...
	Create an automated news aggregation website with PHP RSS Reader, click here.

08-29-2009, 04:16 AM	#9
DavidO Senior Warrior Member War Room Member Join Date: Mar 2006 Location: United Kingdom, Spain Posts: 2,031 Thanks: 10 Thanked 101 Times in 58 Posts	Re: SIMPLE, effective trick to get YOUR content READ! This is a great technique and should get results if used correctly. I used to use a photo of a couple next to my headline. It did pretty well and now I realize that they were "looking" at the headline and smiling. I've got to dig that old photo out and try it again!

08-29-2009, 04:36 AM	#10
Rob Hall HyperActive Warrior War Room Member Join Date: Feb 2008 Location: Lincoln, England Posts: 208 Thanks: 2 Thanked 20 Times in 15 Posts	Re: SIMPLE, effective trick to get YOUR content READ! Yeah definitely do that David, make sure you bring back the results for us all :-) The great thing is, it's not just about faces, lets say you're trying to sell car insurance...
	Create an automated news aggregation website with PHP RSS Reader, click here.