SIMPLE, effective trick to get YOUR content READ!

by Rob Hall

Posted: 15 years ago 9 replies

INTERNET MARKETING

The question every marketer wants to know is, where do people look and how do I get them to look at what I want them to look at?

It's a great question and it's a question that can increase your conversion rate exponentially.

Here's the trick...

It's called 'looking space'. You might have seen those fancy arrows on landing pages such as frank kerns and so on, that's one way of doing things, but a more subtle way is to use people's faces.

People look at faces, they draw attention.

So, you look at their face and then you see that person's eyes looking at something, so you get curious and you look to see what they're looking at.

It's like when a group of people gather around someones computer and you're on the other side of the desk, wondering what they're looking at, so you go over and have a look.

This technique can be used to get headlines read, content read or to get people's attention on that button you want them to click to convert.

Here are some examples of effective use...

#content #effective #read #simple #trick

Rob Hall 15 years ago

Glad you liked it

Yeah, facial expression means a lot.

For example, if you're having someone looking at your signup button, you don't want them looking unhappy, else people are going to be thinking 'what's he so unhappy about', then ahh, he must have signed up!

But a smile brings on a different emotion and different questions
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RiTu 15 years ago

Quite interesting, thanks.
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- eaglechick 15 years ago
  
  Thx. You're a genius. New perspective on an old topic.
  I'm a sucker for trying things in a different way.
  Hope u put on youtube and all over the place. Maximise
  this to its full potential. In 8 months first time I see this.
  
  All the best.
  
  Thanks
  
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JasonGiorgini 15 years ago

This is so true. I am always amazed at the things people can think of. Will test this out on a few sites and report results.
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- Rob Hall 15 years ago
  
  Originally Posted by Rich*******s
  
  This is so true. I am always amazed at the things people can think of. Will test this out on a few sites and report results.
  
  That's great news :-) I look forward to seeing your own results - I'm certain everyone can make use and benefit from this
  
  Thanks
  
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Rob Hall 15 years ago

The BBC really do enforce this technique, check it every day to see their latest...
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- DavidO 15 years ago
  
  This is a great technique and should get results if used correctly. I used to use a photo of a couple next to my headline. It did pretty well and now I realize that they were "looking" at the headline and smiling.
  
  I've got to dig that old photo out and try it again!
  
  Thanks
  
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  Rob Hall 15 years ago
  
  Yeah definitely do that David, make sure you bring back the results for us all :-)
  
  The great thing is, it's not just about faces, lets say you're trying to sell car insurance...
  
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