Writing a Blog Posts that Generates Leads

17 replies
All the cool kids are doing blog posts these days and with excellent reason. Blogs are a proven marketing technique which drives more traffic to your website. A key platform for SEO content, blogs build relationships between you and your target market and share subtle key messages and information that engage your audience.

For a blog post to generate leads and become an effective marketing tool, there are a few things which will need to be taken into consideration before you begin writing. Content is key for a successful blog post and how you present it comes a very close runner up.

To find out how to write a blog that generates leads and is more than just a nice story, read on...

The primary goal in a blog post is using your words to get into the psyche of the reader; to identify with them and appeal to their needs. If you've done your market research well, you will know who you're talking to so this shouldn't be as hard as it sounds.

Tone
It's not always what you say but how you say it that's important. Keep the tone of the blog conversational rather than formal and make your reader think you're there having coffee with them. If they like you, they'll be encouraged to continue the relationship and utilize your product or service turning them into an all-important lead.

Lists
Bulleted lists are easy to scan and will hold the attention of the reader. They are more likely to get to the end of the post and start to build on their relationship with you.

Graphics
Putting a couple of relevant facts into a fun, visual graphic will grab the attention of the 60 % of readers who are merely scanning your post.

Provide facts and stats
Always use data from real studies to back up your information. If your points are vague the reader won't be encouraged to trust you with more.

Write a killer first paragraph
This is crucial to keep your reader wanting more. Creating an exceptional intro can often put pressure on a writer so don't feel you have to do this but first. Create the body of your content and you'll find the intro might come easier as a final step.

In addition to those effective writing tips, placing opt-in forms throughout your content available through companies such as Unbounce and Kissmetrics are also a valuable way to encourage sign ups that will increase lead generation.
#blog #generates #leads #posts #writing
  • Profile picture of the author Reddevil007
    Some nice insights you got there.
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  • Profile picture of the author ASFORT
    these are very helpful.
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  • Profile picture of the author agmccall
    I would also add "sub-headlines" If a post is longer than average it helps people find what they are looking for in a post. Lots of people these days are scanners and not readers

    al
    Signature

    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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  • Profile picture of the author discrat
    Definitely keeping it Conversational is a huge key. Too many people just do not get this and suffer because of it !!
    Also, Al brings up a great point about Sub Headlines. This is very important and something I have embraced the last year or two !!

    It keeps people reading from top to bottom and without distractions



    - Robert Andrew
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  • Profile picture of the author Jason Kanigan
    To improve readership, keep your blog paragraphs to one or two sentences only.

    I know it's not the way we were taught, but it sure works.

    People generally don't read: they scan. Make use of that.
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  • Profile picture of the author dana67
    Titles that elicit curiosity can help too. They make people want to read your posts.
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  • Profile picture of the author Profit Traveler
    Banned
    I was just on another thread and someone mentioned you have created some great threads now I see what they mean.

    Sometimes on blog posts I want to over deliver so much that I feel that someone may just copy paste it and sell it.

    So I hold back a little. But some of the great bloggers leave it all there in the post and I do take note of that.

    When you impress people with your free content that might lead them to think the paid premium content must be pretty damn awesome.

    -Art
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  • Profile picture of the author Maxcro
    Hi,
    Great info, really it will help me more.
    Thanks
    Signature

    Maxcro is a active warrior member since 2016

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  • Profile picture of the author deaninfotech02
    Good and informative post these are very helpful for digital marketer
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  • Profile picture of the author Void Lotfi
    Another thing to do would be to write longer posts. Various online marketers, mainly Brian Dean have shown that writing quality 1500+ words long posts rank better on Google and attract ALOT more readers.
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  • Profile picture of the author winnersignite
    Great to read... particularly keeping it conversational.
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  • Profile picture of the author HeidiMendez
    I also like the idea of adding hyperlinks into my blogs - its a good way for your reader to get your own perspective vs the other perspective. I also enjoy reading blogs that incorporate hyperlinks. Maybe its just my preference - does any one else feel this way?
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  • Profile picture of the author maxsi
    Nice share....
    I think the purpose of a blog is "Create a strong communication" with your readers and capture their attention
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  • Profile picture of the author Splinterbiz
    I agree about the conversational tone; I find that particular style to keep my attention better, and I enjoy reading it more. Not sure if you have heard of "The Bum Marketing Blog", but I liked his writing style in the list mails. No pushing products (at least when I subscribed), just talking about little everyday things in a light, conversational manner.

    Your other points are interesting as well, such as writing the introduction last. I never really thought of it that way, but it makes sense. Thank you for sharing. I am trying to get back to blogging (and I.M.) again, and this definitely is helpful information.

    Also thanks to the other comment-posters. Good information all around.
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  • Profile picture of the author Nico Puegher
    Good tips mate, this forum need more threads like this one to help everyone
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  • Profile picture of the author JohnMcCabe
    Good post, but I do have a nit to pick...

    Rather than a blanket rule of "keeping it conversational", I'd say "keep it appropriate".

    If you're doing a post with a personal story or something like that, fine. If you're publishing an "Ultimate Guide to..." post, you might want to back it up a notch and be a bit more formal. At least for some parts of the presentation. In this instance, something more like a good college professor that can cover a complicated concept in an engaging manner.

    The other thing I notice is that many bloggers take the advice too far. Their posts read like those awful word for word transcripts that come with many videos, complete with ahs, ums, fits and starts, etc.

    Like I said, I'm nitpicking an otherwise solid post, but if it helps someone...
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