Let us discuss some tips for developing a strategic email road map that assists you to be prepared to hit the ground running in 2015.
1. Go mobile; It's the future:
Responsive design can lead to a 130% increase in email clicks. Yes, you have read absolutely right. Just read once more! With the leading-edge world, this has been clearly stated that regardless of any marketing channel, small screen's vitality can't be overlooked. Every single aspect from the website design to newsletters, email template and landing pages, everything has to be responsive. Moreover, adding the social buttons in the email will increase your success rate.