How To Get In Front of Customers?

Social media is a good place to start.

Thanks. More ideas would be welcome

I agree with Brent.

Whether the product is on demand or not, you're probably going to face the "cold traffic" issue (people that don't yet know and/or trust you) and is naturally harder to convert to sales compared to "warm traffic", (people that already trust your advice and recommendations or know something about you or the product already).

Trust can come in different ways and social media can help A LOT.

If you are able to turn your future Facebook page into "enough of a community" that people recognize you as someone who is trustworthy, then the traffic originating from that page might very well be "warm enough" for you to present them with a sales offer.

This means that you will need "some" social credibility in the form of likes and interactions such as comments and shares of your posts. This mainly comes down to a few things:

1. Posting great share worthy content that is "on topic" for your page. This doesn't all have to be your own content, or from your website. You get an almost equal amount of trust from sending someone to another valuable or interesting article, as if it were on your own website.

2. Paid advertising to get likes and boost your FB posts etc. The average non-paid FB post is only seen by a few percentages of the people that have liked your page, so it's very hard to promote a page with zero budget, (unless it's a topic that can easily go viral).

Often you don't need to spend much, but you need to spend something to build up that community and continue to keep in touch with them.

This is quite relative as it depends on your goals, your willingness to spend time learning what works and what not.

3. Interacting with people. It's important that when people do comment on your page they feel that it's "alive".

As a basis, this is what I suggest doing on a Facebook page that you intend to monetize:

You build a sales page for your main product/service that you host directly on a Facebook tab INSIDE Facebook.

The idea here is that those people who have already liked or interacted with your page in some way may very well be "warm enough" for you to market to directly.

You can also install a second tab where you giveaway a "Free Gift" of some sort, which you re-direct this tab directly to a squeeze page on your website.

With this tab you can both drive free traffic and paid traffic directly to your squeeze page, and immediately after entering their name and email address (on the thank you page) you can presented with your main offer.

Here's how to create custom tabs:
How to Create Custom Tabs for Your Facebook Business Page

If they don't purchase immediately you will have them on your list and can continue to market to them there.

I also suggest that you install a Facebook re-targeting pixel across all pages of your website. This way we can re-target your ads to anyone who visited your site from Facebook, (or anywhere else), again and again.

Since they visited once they are clearly interested in what you have to offer, but most people need to be exposed to an offer multiple times before they purchase.

Being able to re-target to them in this way is almost like having them on your person email list.

If they left before completing the form on your squeeze page you can market your free report to them, and send them back to the squeeze page.

If on the other hand they landed on your sales page but never completed a purchase you can market your main product to them.

So the plan would be to build up some form of community feel and social credibility on your page first mainly using share worthy content and some advertising.

Then you would start advertising your offers, sending cold traffic to your squeeze page to receive a free gift, (after which they see your sales page), and warmer traffic that have already liked your page directly to your sales page that you host on Facebook. People generally feel a bit "safer" within the Facebook environment.

You will have to track conversions and see what converts best for your offer once you get to that stage.

Other platforms like Instagram and YouTube for instance obviously need a different approach.

Anyway, I hope this gives you some ideas.

Alexandra

It varies based on your product and your target market. Different target markets can vary greatly. Assuming you've done your homework correctly, you should have a good idea of where your target market "hangs out", their spending habits, etc.

Then, all sales boil down to three things: product, offer and customer. Go to where your customers "hang out" and look for your product (ideally) or go to where people who could be interested in your product are and put your offer in front of them.

There's a slight difference between people looking for your product and going where people who could be interested in your product(s) are. People actively looking for your product are more in a buying mode, which generally makes them better prospects. These people can be identified as people who search for buying terms in search engines: ie "buy glitter online" or "glitter for sale". These people will also use shopping sites... Amazon, Google shopping, eBay, etc.

On the other hand, people who "could be" interested in your product can easily be identified online - such as in forums and on social media by the groups they've joined and what they've otherwise identified as their interests. IE, someone who is interested in fitness "could be" interested in your 20 minute abs program.

I think of it in terms of Tier 1 and Tier 2. Tier 1, is the people who are close or ready to pull the trigger, they just need to see your offer. Tier 2, are the potential prospects that could be interested in what your offering but take more time to warm up and sell to. Generally, you'll always get impulse buyers as well. Marketing plans will target both groups.

At the end of the day, marketing is an art and a science. But, find out where your customers are and put your offer in front of them. Adjust your offer as necessary for the best ROI.

You need to identify your target prospect or create an avatar.
Where are they hanging out on and offline?
Where are they spending their time.
What are they interested in?
What do they read?
Facebook is great because you can target specifc groups. If it's more business oriented, you have linkedin. If it's a product that sells better visually, you have instagram and pinterest.
Where ever your target market resides, that is the place you want to be.

You should first know your target market. Once you do, it is easier for you to know how and where to market the product. There are a lot of ways to find your prospect buyers. You can learn SEO, which is useful when you have your own website. You may also try marketing through social media sites like what was previously suggested. If you have the money to invest in marketing, you may try PPC (paid ads).

You could do it the old fashion way and by pass social media providing the product can be sold in bricks and mortar set up a deal with the owner 70/30 owner getting the less amount all you have to do is keep providing the stock

Type the same words someone shopping for that item would type into their browser. They are looking for reviews, discount coupons, features and model numbers etc.

You could create free blogs or wordpress and even videos with those exactly matching keywords.