Why you're better than your competitors (in 15 minutes)?
Ever wonder why people should choose YOU compared to your competitors?
One of those reasons is your USP - Unique Selling Proposition.
Take 15 Minutes to Find Your Winning Difference - Copyblogger -
has a great article on this.... it talks about
The Crossroads USP
The Metaphor USP
The Persona-Driven USP
Given my coffee-fueled persona... I think I'm number 3.
But I like this part especially:
"You can create a crossroads USP by taking something well-known and presenting it to a new audience. Maybe you'll offer Yoga for Stockbrokers, or Business Blogging for Veterinarians."
Marketing for Shy People!
So whats your USP?
One of those reasons is your USP - Unique Selling Proposition.
Take 15 Minutes to Find Your Winning Difference - Copyblogger -
has a great article on this.... it talks about
The Crossroads USP
The Metaphor USP
The Persona-Driven USP
Given my coffee-fueled persona... I think I'm number 3.
But I like this part especially:
"You can create a crossroads USP by taking something well-known and presenting it to a new audience. Maybe you'll offer Yoga for Stockbrokers, or Business Blogging for Veterinarians."
Marketing for Shy People!
So whats your USP?