What if you could contact your list 365 days per year...

lisag · 08-28-2009, 10:59 PM

Hi,

I'd like to get your opinions please.

If you had the opportunity to send your list short (a paragraph or less), meaningful, and interesting non-sales content that you could add your signature and a "P.S." type of promotion for whatever you're promoting, would you prefer to send it:

Once per week for 52 weeks?
Once per day for 365 days?
Some other interval?

TIA,

George Wright · 08-28-2009, 11:04 PM

Sounds like the old quote a day or joke a day method. Cool.

Makepeace sends me more than one a day. LOL

It just depends on the value of the info. Even if it's entertainment value.

To answer your question, I'd like to send it once a week. That would give me a whole week to perfect my next mailing.

George Wright

Grandspecial · 08-28-2009, 11:12 PM

I agree with all the emails coming in anyway I would say once a week.

sonamlama · 08-28-2009, 11:33 PM

Hey Lisa,

Once Everyday for 365 days seems like a bit much. I would definitely go with once a week. But another effective strategy may be, if you're providing TRUE VALUABLE content, then why not try a 7 day email series with your specific training, entertainment, or whatever your content is about. After the first cycle of the 7 day series you may want to wait a couple days and then a several days later send out week 2 of your training series.

I believe this is a powerful strategy if implemented properly. Try it out and let me know of your results. Take care.

To Your Success,
Sonam Lama

MasonRamm · 08-29-2009, 01:42 AM

Run a test by setting up an optin page and clearly state on it
and within their first welcome email that they will recieve content
daily and track results.

You'll certainly find out if this is okay with your optin page visitors
if they still sign up or if this is okay with your subscribers who did sign up
and who continue to stay subscribed.

Vikuna2009+ · 08-29-2009, 02:00 AM

I got 4 email addresses, average 2000 emails each. Yes, I asked for it, now totally ower-whelmed. Feel like hitting the 'remove all' button. No, can't do it.
Once a day, forget it. Once a month, totally ok. No, not even once a week.

I am probably not the norm though. Fire away, test it out but it better be good.

HeySal · 08-29-2009, 02:05 AM

Sending me an email every day is a good way to get me to click the unsubscribe list real fast, so I wouldn't choose to do that to someone else. I want to be remembered -- but not for being irritating and pushy. Once a week or once every two weeks depending what I'm sending would be often enough to get etched into long term memory without breaching the patience limits.

Kyle Tully · 08-29-2009, 02:20 AM

It's always funny to see people saying you shouldn't send an email everyday.

According to what test results?

EVERY test result I've gotten, seen or heard of, says emailing MORE often makes you more money, AND develops stronger relationships with your readers.

You only need to look at what the serious direct marketing companies are doing to figure out what works...

Agora ($300 million) mail almost all their lists every single day. Makepeace ($multi-million) mails his lists, and his clients ($multi-multi-million) lists every single day. And Matt Furey said he went from about $1m to about $3m when he switched to a daily email, then to $4m when he went to twice daily.

Yes, you're always going to get some people complaining when you email more often. But they're the small (somewhat loud) minority and usually not your best clients anyway.

drmani · 08-29-2009, 02:40 AM

Quote:

Originally Posted by lisag

If you had the opportunity to send your list short (a paragraph or less), meaningful, and interesting non-sales content

I'll add 2 more questions to this:

#1 - If each email you send is worth $10 to your subscriber, how many
times would you send it? Once a month? Or week? Or daily?

#2 - More important than question #1: IS your every email worth $10 to
your subscriber? If not, how can you make it so?

It's all about VALUE.

All success
Dr.Mani

FifthDimension5 · 08-29-2009, 02:51 AM

Personally, I would just run two lists. One would be weekly email, where it summarizes the content of the daily emails (with links to details), the other would be daily email, with a clear option at the top ("switch to weekly mode") just as the same as kikabink does ("do you feel you are gettting too little or too much information from this list?" type of microcopy.) As long as you are providing something of value to the newsletter subscribers, they would probably stay on your list. Thats what I do because I am subbed to daily newsletters like kikabink (quality coverage of IM), there are others like nicheaday, nichechick, etc. that also provide quality stuff where they state outright what the frequency of the mailings are to be. So subscribers are staying on those lists because they want to.

realaffiliatereviews · 08-29-2009, 12:11 PM

i have a good relationship with alot of top marketers in the im niche and all of them have told me the same thing which is: if you dont have people unsubscribing from your list, you are doing something wrong. so if you are only mailing once a week, you might not get the unsubscibes but you will also never be remembered either.

08-28-2009, 10:59 PM	#1
lisag Lisa Dozois War Room Member Join Date: Jan 2006 Location: Florida, USA. Posts: 612 Thanks: 85 Thanked 221 Times in 110 Posts Social Networking	What if you could contact your list 365 days per year... Hi, I'd like to get your opinions please. If you had the opportunity to send your list short (a paragraph or less), meaningful, and interesting non-sales content that you could add your signature and a "P.S." type of promotion for whatever you're promoting, would you prefer to send it: Once per week for 52 weeks? Once per day for 365 days? Some other interval? TIA,
	-- Lisa G

08-28-2009, 11:04 PM	#2
George Wright You R GREAT if you are A War Room Member Join Date: Jul 2002 Location: Shakey/Sunny CA, USA. Posts: 6,762 Blog Entries: 31 Thanks: 2,920 Thanked 1,837 Times in 739 Posts	Re: What if you could contact your list 365 days per year... Sounds like the old quote a day or joke a day method. Cool. Makepeace sends me more than one a day. LOL It just depends on the value of the info. Even if it's entertainment value. To answer your question, I'd like to send it once a week. That would give me a whole week to perfect my next mailing. George Wright
	Coming Soon. *InformationMotherload* STAY TUNED When This Link Goes Live You Will... To Be Continued Line 6 Because I'm a WarRoom Member

08-28-2009, 11:12 PM	#3
Grandspecial grandspecial Join Date: Jul 2009 Posts: 23 Thanks: 0 Thanked 1 Time in 1 Post	Re: What if you could contact your list 365 days per year... I agree with all the emails coming in anyway I would say once a week.

08-28-2009, 11:33 PM	#4
sonamlama HyperActive Warrior Join Date: Aug 2009 Location: New Jersey Posts: 164 Thanks: 14 Thanked 65 Times in 35 Posts Social Networking	Re: What if you could contact your list 365 days per year... Hey Lisa, Once Everyday for 365 days seems like a bit much. I would definitely go with once a week. But another effective strategy may be, if you're providing TRUE VALUABLE content, then why not try a 7 day email series with your specific training, entertainment, or whatever your content is about. After the first cycle of the 7 day series you may want to wait a couple days and then a several days later send out week 2 of your training series. I believe this is a powerful strategy if implemented properly. Try it out and let me know of your results. Take care. To Your Success, Sonam Lama
	Sonam Lama Attn: Beginners and Newbies - Discover The Top 20 Ways To Ignite Your List for FREE

08-29-2009, 01:42 AM	#5
MasonRamm MasonRamm War Room Member Join Date: Dec 2007 Location: Australia. Posts: 633 Thanks: 7 Thanked 68 Times in 47 Posts	Re: What if you could contact your list 365 days per year... Run a test by setting up an optin page and clearly state on it and within their first welcome email that they will recieve content daily and track results. You'll certainly find out if this is okay with your optin page visitors if they still sign up or if this is okay with your subscribers who did sign up and who continue to stay subscribed.
	FREE GIFTS: Discover Little Known Ways To Make Money Online & Offline - Click Here!

08-29-2009, 02:00 AM	#6
Vikuna2009+ Advanced Warrior War Room Member Join Date: Feb 2009 Location: California, an hour north of L.A. Posts: 678 Thanks: 228 Thanked 104 Times in 72 Posts	Re: What if you could contact your list 365 days per year... I got 4 email addresses, average 2000 emails each. Yes, I asked for it, now totally ower-whelmed. Feel like hitting the 'remove all' button. No, can't do it. Once a day, forget it. Once a month, totally ok. No, not even once a week. I am probably not the norm though. Fire away, test it out but it better be good.

08-29-2009, 02:05 AM	#7
HeySal The Nature Lady War Room Member Join Date: Nov 2004 Location: , , USA. Posts: 4,099 Thanks: 2,675 Thanked 3,195 Times in 1,754 Posts Social Networking	Re: What if you could contact your list 365 days per year... Sending me an email every day is a good way to get me to click the unsubscribe list real fast, so I wouldn't choose to do that to someone else. I want to be remembered -- but not for being irritating and pushy. Once a week or once every two weeks depending what I'm sending would be often enough to get etched into long term memory without breaching the patience limits.
	Sal PLR Ebooks: Weight - Mind - Pet/Dog PLR Reports: Disaster WF fundraiser WSOs: Ken Strong - KimW

08-29-2009, 02:20 AM	#8
Kyle Tully ConsultingTycoon.com War Room Member Join Date: Apr 2007 Location: Vaucluse, Australia. Posts: 2,343 Thanks: 98 Thanked 268 Times in 128 Posts Social Networking Contact Info	Re: What if you could contact your list 365 days per year... It's always funny to see people saying you shouldn't send an email everyday. According to what test results? EVERY test result I've gotten, seen or heard of, says emailing MORE often makes you more money, AND develops stronger relationships with your readers. You only need to look at what the serious direct marketing companies are doing to figure out what works... Agora ($300 million) mail almost all their lists every single day. Makepeace ($multi-million) mails his lists, and his clients ($multi-multi-million) lists every single day. And Matt Furey said he went from about $1m to about $3m when he switched to a daily email, then to $4m when he went to twice daily. Yes, you're always going to get some people complaining when you email more often. But they're the small (somewhat loud) minority and usually not your best clients anyway.
	Thought About Offline Consulting? Fiona - $5,500 + $600/m 1st Week... Anthony - $7k + $594/m... Liz - $12k 1st Month... Rob - $7k + $800/ 1st Month... Scott - $45,000 in 3m... 20/yo Jock 6-Figure Client 2nd Month Don't you deserve the same unfair advantage?

08-29-2009, 02:51 AM	#10
FifthDimension5 HyperActive Warrior Join Date: Jul 2009 Posts: 186 Thanks: 4 Thanked 24 Times in 20 Posts Social Networking	Re: What if you could contact your list 365 days per year... Personally, I would just run two lists. One would be weekly email, where it summarizes the content of the daily emails (with links to details), the other would be daily email, with a clear option at the top ("switch to weekly mode") just as the same as kikabink does ("do you feel you are gettting too little or too much information from this list?" type of microcopy.) As long as you are providing something of value to the newsletter subscribers, they would probably stay on your list. Thats what I do because I am subbed to daily newsletters like kikabink (quality coverage of IM), there are others like nicheaday, nichechick, etc. that also provide quality stuff where they state outright what the frequency of the mailings are to be. So subscribers are staying on those lists because they want to.

08-29-2009, 12:11 PM	#11
realaffiliatereviews HyperActive Warrior War Room Member Join Date: Apr 2009 Location: Southern Cali, USA Posts: 101 Thanks: 0 Thanked 5 Times in 5 Posts	Re: What if you could contact your list 365 days per year... i have a good relationship with alot of top marketers in the im niche and all of them have told me the same thing which is: if you dont have people unsubscribing from your list, you are doing something wrong. so if you are only mailing once a week, you might not get the unsubscibes but you will also never be remembered either.