Go Back   WarriorForum - Internet Marketing Forums > The Warrior Forum > Main Internet Marketing Discussion Forum
Register Blogs FAQ Social Groups CalendarHelp Desk

Reply
 
LinkBack Thread Tools
Old 08-30-2009, 12:10 AM   #1
Long Time Warrior
War Room Member
 
Mike Adams's Avatar
 
Join Date: Dec 2008
Location: United States
Posts: 590
Blog Entries: 2
Thanks: 17
Thanked 107 Times in 54 Posts
Contact Info
Send a message via Skype™ to Mike Adams
Default What is this called???

Does anyone know the terminology behind these mental barriers... ex: the 4 minute mile was seen as being impossible for hundreds of years, but since Roger Bannister broke the record in 1954.... John Walker managed to run 135 sub-four-minute miles and lowered the record by 17 seconds. To date, 955 runners have run sub-four-minute miles and now theres been a 17 year old to have done it.

Why is it that it was "Impossible" for so many years but since someone has done it the "mental" block has been removed and it is easy for others to achieve. I know this is called something... is there a word for this?

P.S. If you found my post useful, please click the "Thanks" button below...
Mike Adams is offline   Reply With Quote
Old 08-30-2009, 12:14 AM   #2
You R GREAT if you are A
War Room Member
 
George Wright's Avatar
 
Join Date: Jul 2002
Location: Shakey/Sunny CA, USA.
Posts: 6,762
Blog Entries: 31
Thanks: 2,920
Thanked 1,837 Times in 739 Posts
Default Re: What is this called???

Glass Ceiling comes to mind. Sort of the same thing but I don't think it's what you are looking for. Maybe this will get the other's juices flowing and someone will come up with it.

George Wright

Coming Soon. InformationMotherload
STAY TUNED
When This Link Goes Live
You Will... To Be Continued
Line 6 Because I'm a WarRoom Member
George Wright is offline   Reply With Quote
Old 08-30-2009, 12:26 AM   #3
HyperActive Warrior
War Room Member
 
teleam's Avatar
 
Join Date: Jul 2002
Location: Baltimore, MD , USA.
Posts: 422
Thanks: 31
Thanked 22 Times in 20 Posts
Default Re: What is this called???

I think it's a belief no one has done it so the mind believes it is so until a person acts powerful enough to challenge and old belief.

I guess you could say "What the Mind can believe The mind can achieve" Napoleon Hill

That is my thoughts on this.
teleam is offline   Reply With Quote
Old 08-30-2009, 02:05 AM   #4
HyperActive Warrior
War Room Member
 
WendellC's Avatar
 
Join Date: Jan 2008
Location: Southern California
Posts: 190
Thanks: 9
Thanked 52 Times in 34 Posts
Social Networking View Member's Twitter Profile 
Default Re: What is this called???

Are you looking for the phrase "limiting beliefs?"

Wendell

Get a free one-way link from No Opt In Required for your no opt-in product. PM for details.
Twitt..er...Me!
WendellC is offline   Reply With Quote
Old 08-30-2009, 02:26 AM   #5
HyperActive Warrior
War Room Member
 
Join Date: Sep 2008
Posts: 142
Thanks: 66
Thanked 25 Times in 16 Posts
Social Networking View Member's FaceBook Profile 
Default Re: What is this called???

Breakthrough

Biz Launch Box - Marketing Consultant
Julian Lockhart is offline   Reply With Quote
Old 08-30-2009, 05:13 AM   #6
Advanced Warrior
War Room Member
 
SusanneUK's Avatar
 
Join Date: May 2008
Location: Swansea, South Wales, UK
Posts: 981
Thanks: 512
Thanked 182 Times in 123 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile 
Contact Info
Send a message via Skype™ to SusanneUK
Default Re: What is this called???

I know this doesn't answer your question but might help others with ideas but isn't the act of all those people believing something is impossible because everyone told them it was called "herd mentality"? (not sure if I spelt herd correctly LOL).

Sue

One-to-One WordPress Coaching Service Available at Low Hourly Rate - Let the frustration end now! WordPress Installs, Theme Design, Site Tweaks & other WordPress services available
SusanneUK is offline   Reply With Quote
Old 08-30-2009, 05:21 AM   #7
HyperActive Warrior
War Room Member
 
Jackbgd's Avatar
 
Join Date: Feb 2009
Posts: 206
Thanks: 109
Thanked 19 Times in 15 Posts
Contact Info
Send a message via Skype™ to Jackbgd
Default Re: What is this called???

Quote:
Originally Posted by Julian Lockhart View Post
Breakthrough
That's the word you were looking for.
Jackbgd is offline   Reply With Quote
Old 08-30-2009, 11:00 AM   #8
Long Time Warrior
War Room Member
 
Mike Adams's Avatar
 
Join Date: Dec 2008
Location: United States
Posts: 590
Blog Entries: 2
Thanks: 17
Thanked 107 Times in 54 Posts
Contact Info
Send a message via Skype™ to Mike Adams
Default Re: What is this called???

These are all great ideas but not what i was looking for.. I have herd of it described before using a certain phrase. Another example of this would be a millionaire/ billionaire that goes totally bankrupt but in just a few years later have it all back i.e. Donald Trump. People like Donald Trump are accustom to making millions/ billions and knows it is easily obtainable so getting it back is easier that one of us trying to create that much money from scratch.

P.S. If you found my post useful, please click the "Thanks" button below...
Mike Adams is offline   Reply With Quote
Old 08-30-2009, 11:08 AM   #9
Senior Warrior Member
War Room Member
 
Don Schenk's Avatar
 
Join Date: Sep 2007
Location: Cincinnati, OH and beautiful Park City, UT
Posts: 1,649
Thanks: 775
Thanked 495 Times in 335 Posts
Default Re: What is this called???

Shifted paradigm or paradigm shift.

Is that what you were thinking?

:-Don

"The 25 Profit Thieves and The 14-Day Turnaround - How To Build Any Business Fast." Get the downloadable book FREE! It's NOT a sales pitch.http://www.BuildAnyBusinessFast.com
Don Schenk is offline   Reply With Quote
Old 08-30-2009, 11:31 AM   #10
Lisa Dozois
War Room Member
 
lisag's Avatar
 
Join Date: Jan 2006
Location: Florida, USA.
Posts: 612
Thanks: 85
Thanked 221 Times in 110 Posts
Social Networking View Member's Twitter Profile 
Default Re: What is this called???

Maybe it's in this article. You'd recognize it before we would...

Belief System

-- Lisa G
lisag is offline   Reply With Quote
Old 08-30-2009, 11:43 AM   #11
HyperActive Warrior
War Room Member
 
Join Date: May 2007
Location: , , .
Posts: 337
Thanks: 0
Thanked 22 Times in 22 Posts
Default Re: What is this called???

Itīs called magick. The idea that one can change, alter of influence reality by the by the power of mind and will.
affiliated survivor is offline   Reply With Quote
Old 08-30-2009, 12:19 PM   #12
HyperActive Warrior
War Room Member
 
Join Date: Sep 2008
Posts: 142
Thanks: 66
Thanked 25 Times in 16 Posts
Social Networking View Member's FaceBook Profile 
Default Re: What is this called???

Quote:
Originally Posted by Don Schenk View Post
Shifted paradigm or paradigm shift.

Is that what you were thinking?

:-Don
I am retracting breakthrough and going with above

Most definitely the breakthrough of the 4 minute mile created a paradigm shift and what was impossible is now possible.

Biz Launch Box - Marketing Consultant
Julian Lockhart is offline   Reply With Quote
Old 08-30-2009, 09:46 PM   #13
Long Time Warrior
War Room Member
 
Mike Adams's Avatar
 
Join Date: Dec 2008
Location: United States
Posts: 590
Blog Entries: 2
Thanks: 17
Thanked 107 Times in 54 Posts
Contact Info
Send a message via Skype™ to Mike Adams
Default Re: What is this called???

Quote:
Originally Posted by affiliated survivor View Post
Itīs called magick. The idea that one can change, alter of influence reality by the by the power of mind and will.
I searched magick and got books and info on magic and occult?? Im sure that magick may have two meanings. Is there a book or resource you can suggest to find further info on magick? Thanks

P.S. If you found my post useful, please click the "Thanks" button below...
Mike Adams is offline   Reply With Quote
Old 08-30-2009, 09:57 PM   #14
I.C.Hope
War Room Member
 
Intrepreneur's Avatar
 
Join Date: Apr 2009
Location: Northern Ireland
Posts: 2,515
Thanks: 446
Thanked 227 Times in 181 Posts
Contact Info
Send a message via Skype™ to Intrepreneur
Default Re: What is this called???

Through much interest in NLP I think this is a part of limiting your beliefs.

I want a good keyword researcher, not for min sites but for tech articles. Hit me up if you've got those skillz!
Intrepreneur is offline   Reply With Quote
Old 08-30-2009, 09:58 PM   #15
Hangin out at WF is Work
War Room Member
 
Mukul Verma's Avatar
 
Join Date: Apr 2009
Location: Cambridge, Canada
Posts: 1,984
Blog Entries: 2
Thanks: 288
Thanked 271 Times in 178 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile  View Member's YouTube Profile
Default Re: What is this called???

You know what you know
You know what you dont know
You dont know what you dont know

Mukul Verma is offline   Reply With Quote
Old 08-30-2009, 10:08 PM   #16
Breakthrough Expert
War Room Member
 
Mark Riddle's Avatar
 
Join Date: Aug 2002
Location: Finally in Branson, MO !!, USA.
Posts: 1,171
Thanks: 228
Thanked 187 Times in 121 Posts
Default Re: What is this called???

Perhaps you are looking for the phrase Tipping Point

But its more accurate to state it in the terms of social proof.

Mark Riddle

Mark Riddle is offline   Reply With Quote
Old 08-30-2009, 10:44 PM   #17
FG
Active Warrior
 
Join Date: Mar 2009
Posts: 40
Thanks: 4
Thanked 4 Times in 2 Posts
Default Re: What is this called???

I am not sure if you didn't answer your own question.
Barrier
This word often referred to in sports such as running and swimming but also was reference before anyone reached the top of Mt. Everest. ie: Breaking through the mental barrier.

The flip side of "mental barrier" is "hitting the wall" which is more of a physical explanation.

FG
FG is offline   Reply With Quote
Old 08-30-2009, 11:14 PM   #18
Senior Warrior Member
War Room Member
 
timpears's Avatar
 
Join Date: Jul 2008
Location: Vancouver, WA, USA.
Posts: 3,369
Thanks: 288
Thanked 527 Times in 380 Posts
Default Re: What is this called???

I don't know if there is a term for it, but it is basically acceptance of what is and the belief of what can be. If you can't believe in what can be, you are stuck with what is.

There is an old saying that if you believe you can't you can't and if you believe you can you can. Which ever one you believe you are right. So until Roger ran the mile in under four minutes, it was a barrier. As soon as he did it, the barrior was broken and people believed that it could be done. Only Roger believed it until he proved it was true.

Roger knew he could do it if he trained right. So he had four different runners run against him for a mile and at the end of the first quater mile the second runner took over until the mile was done. Eventually Roger was able to sprint for the whole mile and then it was simple.

Maybe the term you were looking for is confidence.

Tim Pears

Niche blog, insurance, for sale. Plr rights. High CPC, plus low competition key words. Check it out here for just $19.
timpears is offline   Reply With Quote
Old 08-31-2009, 09:29 AM   #19
Senior Warrior Member
War Room Member
 
Join Date: Jan 2003
Location: , , USA.
Posts: 11,102
Thanks: 1,445
Thanked 742 Times in 645 Posts
Default Re: What is this called???

Nobody will EVER know what TRULY happened. I'm sure it wasn't any magic, etc...

Look at mcguire, etc... That was because of steroids and all. SAME with bodybuilding.

You know, I ACTUALLY saw a program recently that said there was NO magic pill, and they said anabolic steroids weren't either. They said you STILL had to work at it. BULL!!!!!! If that were true, NOBODY would ever take them. They can make you sterile, increase cancer risk, damage kidneys, etc... AND, up until perhaps the 90s, they required a LOT of effort to cycle properly to prevent all sorts of problems. In the 90s, they made new ones that had FEWER side effects. Of course, they are now ILLEGAL in the US, so it is anyones guess as to how safe they are NOW! If the idea of steroids not helping matters greatly were true, science wouldn't say otherwise. Anabolic means "BUILDS UP"! If that were true, natural bodybuilders would be as buff, etc... If that were true, and HERE'S the CLINCHER! The people forced to go off them wouldn't SHRINK! Several HAVE been forced to go off, because of kidney damage etc..., and some equated the effect to letting the air out of a balloon.

Does it STILL require work to look like arnold, etc? OF COURSE! Does it require as much? NO WAY!

And there is a "woman" that recently won a race:

Caster Semenya Gender Dispute in Women 800 Meter Race :: Celebrity gossip juicy celebrity rumors celebrity scandals Hollywood gossip blog from Hollywood Grind

I don't know the gender, but there is obviously something wrong hormone wise.

So who knows? Was it the idea of a new record to beat? The idea of new acclaim? New training methods? New supplements? Steroids? Frankly, I bet it was all of the above!

Steve
seasoned is online now   Reply With Quote
Old 08-31-2009, 10:15 AM   #20
TE2
Advanced Offline Warrior
War Room Member
 
TE2's Avatar
 
Join Date: Mar 2007
Location: St. Louis Area
Posts: 901
Blog Entries: 1
Thanks: 180
Thanked 227 Times in 143 Posts
Default Re: What is this called???

I have to agree with Don and say that "Paradigm" is the word you are seeking.

However, "excuse" may also be appropriate for most IM'ers that fail.

Final thought - I call it a "limiting belief".

Dr Wayne Dyer has a great book and audio series called "Excuses begone!" that is the cure for this.

Regards,

John


How do you keep a Warrior in suspense? Click here for the answer

Real learning and results begin when you take action - get busy!
TE2 is offline   Reply With Quote
Old 08-31-2009, 10:17 AM   #21
Wordsmith (& Skepchick)
War Room Member
 
Alexa Smith's Avatar
 
Join Date: Sep 2008
Posts: 13,642
Thanks: 7,508
Thanked 9,544 Times in 4,945 Posts
Default Re: What is this called???

Is "paradigm shift" the expression you're looking for? (I'm not sure it's quite right, actually: it has more qualitative connotations whereas you're talking more about quantitative ones, perhaps?).

Alexa Smith ...

... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers.

Alexa Smith is offline   Reply With Quote
Old 08-31-2009, 10:22 AM   #22
HyperActive Warrior
War Room Member
 
Join Date: Jun 2005
Location: North of the 49th
Posts: 425
Thanks: 118
Thanked 74 Times in 50 Posts
Default Re: What is this called???

Reframing, I do believe is the word you're looking for. (nice one-liner post huh?)
Clark is offline   Reply With Quote
Old 08-31-2009, 11:07 AM   #23
HyperActive Warrior
War Room Member
 
Join Date: Sep 2008
Posts: 142
Thanks: 66
Thanked 25 Times in 16 Posts
Social Networking View Member's FaceBook Profile 
Default Re: What is this called???

As strange as it might seem (at least to me)

it looks as if magick is the winner. ???

There are some references to willing things to happen and belief systems.

For my logical mind I will stick with paradigm shift.

Biz Launch Box - Marketing Consultant
Julian Lockhart is offline   Reply With Quote
Old 08-31-2009, 01:25 PM   #24
Boom Boom Boom Boom!
War Room Member
 
Kurt's Avatar
 
Join Date: Oct 2002
Location: Rocky Mountain High Country
Posts: 5,595
Thanks: 834
Thanked 2,536 Times in 1,393 Posts
Social Networking View Member's Twitter Profile 
Default Re: What is this called???

Quote:
Originally Posted by BlackBookProject View Post
Does anyone know the terminology behind these mental barriers... ex: the 4 minute mile was seen as being impossible for hundreds of years, but since Roger Bannister broke the record in 1954.... John Walker managed to run 135 sub-four-minute miles and lowered the record by 17 seconds. To date, 955 runners have run sub-four-minute miles and now theres been a 17 year old to have done it.

Why is it that it was "Impossible" for so many years but since someone has done it the "mental" block has been removed and it is easy for others to achieve. I know this is called something... is there a word for this?
A little off topic, but I think I read somewhere that man was running sub 4 minute miles long before Bannister, like in the 1700-1800's, and there where accurate clocks/watches during this time. I think it was the French that ran the sub 4 minute miles.

When founded, the Olypmic Commitee ignored older records and started over.

I'm getting older, and could be wrong about all of this.

On topic: I agree with George that it would be called a "glass ceiling", or "BS".

Massive Collection of Link Resources
Extreme On Page SEO
Indepth Guide to SEO/Link Tools and Automation
Much Much More..
Kurt is online now   Reply With Quote
Old 08-31-2009, 01:28 PM   #25
Cranky Old Man
War Room Member
 
KimW's Avatar
 
Join Date: Jul 2002
Location: Virginia,USA.
Posts: 1,257
Blog Entries: 1
Thanks: 2,079
Thanked 2,011 Times in 1,144 Posts
Social Networking View Member's FaceBook Profile 
Default Re: What is this called???

It is NOT magick.

KimW is online now   Reply With Quote
Old 08-31-2009, 01:40 PM   #26
HyperActive Warrior
War Room Member
 
Mike Shain's Avatar
 
Join Date: Oct 2008
Location: Illinois
Posts: 354
Thanks: 103
Thanked 56 Times in 43 Posts
Default Re: What is this called???

Quote:
Originally Posted by Don Schenk View Post
Shifted paradigm or paradigm shift.

Is that what you were thinking?

:-Don
That is what I was thinking as well.
Mike Shain is offline   Reply With Quote
Old 08-31-2009, 01:44 PM   #27
21st.laur
 
Join Date: Aug 2009
Location: St Albans, England
Posts: 1
Thanks: 0
Thanked 0 Times in 0 Posts
Default Re: What is this called???

Hi,
I don't know that 'glass ceilings' or 'limiting beliefs' are really what created the 4 minute mile 'barrier'.
I think that sports training techniques, both mental and physical, have improved so much over the years that maybe we should be wondering why they've only managed to knock 17 seconds off given the vast amount of effort and money that must have been involved. 17 seconds is only a 7% imorovement!
Could it be that the word we're looking for is just "progress" ?

Start Making Money Online Within 24 Hours!
Free eBook shows how to make $100/day (easily achievable) with easy-to-learn targeted marketing and minimal investment!

www.onlinebeginnersbusiness.com
21st.laur is offline   Reply With Quote
Old 08-31-2009, 02:03 PM   #28
Senior Warrior Member
War Room Member
 
Join Date: Jan 2003
Location: , , USA.
Posts: 11,102
Thanks: 1,445
Thanked 742 Times in 645 Posts
Default Re: What is this called???

Quote:
Originally Posted by Kurt View Post
A little off topic, but I think I read somewhere that man was running sub 4 minute miles long before Bannister, like in the 1700-1800's, and there where accurate clocks/watches during this time. I think it was the French that ran the sub 4 minute miles.

When founded, the Olypmic Commitee ignored older records and started over.

I'm getting older, and could be wrong about all of this.

On topic: I agree with George that it would be called a "glass ceiling", or "BS".
Who knows, Guiness really wants to be there to declare it a record. BESIDES, time isn't the ONLY thing to consider. I bet you could FALL a mile in under 4 minutes. 8-) Maybe if you acted like you were running....

Steve
seasoned is online now   Reply With Quote
Old 08-31-2009, 02:20 PM   #29
HyperActive Warrior
War Room Member
 
Join Date: May 2007
Location: , , .
Posts: 337
Thanks: 0
Thanked 22 Times in 22 Posts
Default Re: What is this called???

"I searched magick and got books and info on magic and occult?? Im sure that magick may have two meanings. Is there a book or resource you can suggest to find further info on magick?"

I donīt have my knowledge about certain things from books. But if you are looking for a book you could try "Magick in theory and practice", by Alister Crowley. But remember that Alister Crowley was a Satanist.
affiliated survivor is offline   Reply With Quote
Old 08-31-2009, 02:24 PM   #30
HyperActive Warrior
War Room Member
 
Join Date: Mar 2009
Location: Houston, TX
Posts: 341
Thanks: 34
Thanked 21 Times in 18 Posts
Default Re: What is this called???

Defibrillator. Yes that is the what you were looking for.


-joel

Give Personalized Gift-Plaques for All of Those Special Occasions

The Best Hand Safety Products for the Workplace or DIY's
JoMo is offline   Reply With Quote
Old 08-31-2009, 03:56 PM   #31
HyperActive Warrior
War Room Member
 
Join Date: May 2007
Location: , , .
Posts: 337
Thanks: 0
Thanked 22 Times in 22 Posts
Default Re: What is this called???

"Defibrillator. Yes that is the what you were looking for."

I wonder what you mean. Simply put: Is our so called intelligence just some evolutionary byproduct or does it mean more. Did it start with Adam&Eve eating the apple and is there more to it? More than just some kind of ability. Some animals can run very fast, others can fly and we can think. Can it bring us to heaven or hell or can it turn us into sourcerers etc.?

""Magick is the Science and Art of causing Change to occur in conformity with Will."

Is breaking mental barriers or breaking records magick, according to the above sentence.
Iīm sure these people breaking records donīt believe they are practicing magick, but you can do it without knowing. Why do they want to break those records in the first place? For the same reason Adam&Eve ate the apple, to become something godlike? Something that can cause changing to occur in conformity with there will, their will constructed by their thinking brains?
affiliated survivor is offline   Reply With Quote
Old 09-01-2009, 05:14 PM   #32
Wordsmith (& Skepchick)
War Room Member
 
Alexa Smith's Avatar
 
Join Date: Sep 2008
Posts: 13,642
Thanks: 7,508
Thanked 9,544 Times in 4,945 Posts
Default Re: What is this called???

Quote:
Originally Posted by affiliated survivor View Post
""Magick is the Science and Art of causing Change to occur in conformity with Will."
Will hasn't even posted in this thread ...

Alexa Smith ...

... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers.

Alexa Smith is offline   Reply With Quote
Old 09-01-2009, 05:40 PM   #33
Active Warrior
 
doublee's Avatar
 
Join Date: Dec 2005
Location: Colorful Colorado USA.
Posts: 56
Thanks: 2
Thanked 4 Times in 4 Posts
Social Networking View Member's Myspace Profile  View Member's Twitter Profile  View Member's YouTube Profile
Contact Info
Send a message via Yahoo to doublee
Default Re: What is this called???

Well I just did some quick research to see if I could be the one to give you the term you're looking for, but I didn't one. I did find that sometimes you have to do "impossible thinking" The one who can do that is the one who will break through the "psychological barrier" hel by everyone else.

Good question!

doublee is offline   Reply With Quote
Old 09-01-2009, 09:24 PM   #34
Long Time Warrior
War Room Member
 
Mike Adams's Avatar
 
Join Date: Dec 2008
Location: United States
Posts: 590
Blog Entries: 2
Thanks: 17
Thanked 107 Times in 54 Posts
Contact Info
Send a message via Skype™ to Mike Adams
Default Re: What is this called???

Paradigm Shift AND/OR Limiting Beliefs sounds right... Has anyone read any good books or info on wither of these terms?

P.S. If you found my post useful, please click the "Thanks" button below...
Mike Adams is offline   Reply With Quote
Old 09-02-2009, 10:57 PM   #35
Long Time Warrior
War Room Member
 
Mike Adams's Avatar
 
Join Date: Dec 2008
Location: United States
Posts: 590
Blog Entries: 2
Thanks: 17
Thanked 107 Times in 54 Posts
Contact Info
Send a message via Skype™ to Mike Adams
Default Re: What is this called???

Quote:
Originally Posted by seasoned View Post
Nobody will EVER know what TRULY happened. I'm sure it wasn't any magic, etc...

Look at mcguire, etc... That was because of steroids and all. SAME with bodybuilding.

Steve

Nooo.... I doesn't have to do with steroids. Within 2 years after Roger Bannister Ran the 4 minute mile 37 people matched that 4 minute mile mark. That's a ... "Mental Barrier....?" that was broken.

P.S. If you found my post useful, please click the "Thanks" button below...
Mike Adams is offline   Reply With Quote
Reply

  WarriorForum - Internet Marketing Forums > The Warrior Forum > Main Internet Marketing Discussion Forum

Tags
called

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -6. The time now is 09:06 AM.