What Can Deadpool Teach Us About Internet Marketing?
You can find an inspiration or "hidden" messages in almost everything you read or watch. Yet, the catch is that some of the signs are noticeable to almost every person that gets in contact with a certain book or movie. On the other side, we have signs that only a handful of people see, and even then we still can't reach a consensus about them.
Let's see what's the situation with Deadpool. Is it just me, or this can easily turn out to be one of the least expected Internet marketers.
#1 The Size DOESN'T Always Matter
According to the Hollywood golden standards, Deadpool had a "symbolic" budget of only $50 Million. Why? Because, honestly, no one believed in this movie and its global success. In a painful comparison, Batman vs Superman had a budget of at least $250 Million. Eventually, Deadpool surprised the box office with around $750 Million. Now, you would expect that Batman vs Superman is to earn five times more, but that wasn't the case. We are talking about the disappointing amount of $850, because of the initial mind blowing the budget.
So, if Deadpool has managed to challenge the major league players with its modest budget, you don't have the right to diminish your chances because of the inadequate marketing campaign or strategy budget. Let the customers be the final judges. You will have plenty of time for analysis, but right now - fight.
#2 How about a small scale test first
Before going to the full-scale production, Deadpool had a few minutes long YouTube test premiere. The responses were positive beyond all expectations. This was the right wind under the production wings. The rest is movie history.
There's no need to risk it all, when you can run a test to see what you can expect from your marketing plan. You won't get all data you may expect, but this can certainly be a serious indication and a useful material for timely adjustments.
#3 Break the rules, but in a creative and funny way
Deadpool is undoubtedly one of the most popular and successful fourth-wall breakers. This movie character talks to the audience during the whole movie. And, no one is complaining. On the contrary, this is has become one of Deadpool's trademarks.
You don't have to play strictly by the marketing book of rules all the time. If you can come up with an intriguing and a creative way to reach your target groups, then go for it. If it works, no one is going to complain. Right?
#4 The good old copy can still save the day
There are quite a few special effects in this movie, but eventually, all comes down to brilliant Deadpool's quotes and hilarious jokes.
You can use state-of-the-art marketing tools, which can cost a lot and give no guarantees for the results you're expecting to achieve. Sometimes, a funny and an engaging copy can achieve a lot.
#5 Honesty is always the best policy
Deadpool is brutally honest toward both the other characters in the movie and especially the viewers themselves. Why there are no popular X-Men in the movie? We can't afford it. Why there's no teaser for the sequel? We still can't afford it. When I hear these honest explanations, I said to myself, it's OK. I don't mind. What I saw is so great, and you told me something I could've guessed myself already.
There's really no need to play hide and seek with your potential customers and users. A simple truth will do. Be realistic and honest about what you're offering or expect to achieve.
#6 Let the future take the care of itself
The guys involved in the Deadpool project weren't too much concerned about the future of this movie. This one step at the time policy proved itself to be a win-win.
Let's focus on our current campaign and do our best not to worry about the future too much. What's going to happen with the sequel? Is this my last campaign? Have I ruined my Internet marketer's career? There would be plenty of time to answer these questions later.
There you go. I enjoyed the movie and I'll certainly remember these invaluable lessons. The latest news is that they're already working on the sequel. Deadpool deserves it, doesn't it?
Let's see what's the situation with Deadpool. Is it just me, or this can easily turn out to be one of the least expected Internet marketers.
#1 The Size DOESN'T Always Matter
According to the Hollywood golden standards, Deadpool had a "symbolic" budget of only $50 Million. Why? Because, honestly, no one believed in this movie and its global success. In a painful comparison, Batman vs Superman had a budget of at least $250 Million. Eventually, Deadpool surprised the box office with around $750 Million. Now, you would expect that Batman vs Superman is to earn five times more, but that wasn't the case. We are talking about the disappointing amount of $850, because of the initial mind blowing the budget.
So, if Deadpool has managed to challenge the major league players with its modest budget, you don't have the right to diminish your chances because of the inadequate marketing campaign or strategy budget. Let the customers be the final judges. You will have plenty of time for analysis, but right now - fight.
#2 How about a small scale test first
Before going to the full-scale production, Deadpool had a few minutes long YouTube test premiere. The responses were positive beyond all expectations. This was the right wind under the production wings. The rest is movie history.
There's no need to risk it all, when you can run a test to see what you can expect from your marketing plan. You won't get all data you may expect, but this can certainly be a serious indication and a useful material for timely adjustments.
#3 Break the rules, but in a creative and funny way
Deadpool is undoubtedly one of the most popular and successful fourth-wall breakers. This movie character talks to the audience during the whole movie. And, no one is complaining. On the contrary, this is has become one of Deadpool's trademarks.
You don't have to play strictly by the marketing book of rules all the time. If you can come up with an intriguing and a creative way to reach your target groups, then go for it. If it works, no one is going to complain. Right?
#4 The good old copy can still save the day
There are quite a few special effects in this movie, but eventually, all comes down to brilliant Deadpool's quotes and hilarious jokes.
You can use state-of-the-art marketing tools, which can cost a lot and give no guarantees for the results you're expecting to achieve. Sometimes, a funny and an engaging copy can achieve a lot.
#5 Honesty is always the best policy
Deadpool is brutally honest toward both the other characters in the movie and especially the viewers themselves. Why there are no popular X-Men in the movie? We can't afford it. Why there's no teaser for the sequel? We still can't afford it. When I hear these honest explanations, I said to myself, it's OK. I don't mind. What I saw is so great, and you told me something I could've guessed myself already.
There's really no need to play hide and seek with your potential customers and users. A simple truth will do. Be realistic and honest about what you're offering or expect to achieve.
#6 Let the future take the care of itself
The guys involved in the Deadpool project weren't too much concerned about the future of this movie. This one step at the time policy proved itself to be a win-win.
Let's focus on our current campaign and do our best not to worry about the future too much. What's going to happen with the sequel? Is this my last campaign? Have I ruined my Internet marketer's career? There would be plenty of time to answer these questions later.
There you go. I enjoyed the movie and I'll certainly remember these invaluable lessons. The latest news is that they're already working on the sequel. Deadpool deserves it, doesn't it?
Steve Browne, online business strategies, tips, guidance, and resources
SteveBrowneDirect
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