How Marketers Utilize the Power of Psychology To Increase Conversions, Sales,...

2 replies
Hey,

2 years ago, when I wasn't involved and when I knew basically nothing about Internet Marketing, I was always searching about how to use different psychological principles to... Make New Friends, Get A Girlfriend, Get Someone to Do What I want them to do, etc... But when I got into IM, I basically forgot about everything about this psychological concepts, of course, I still use them in my everyday life to gain advantage in various social situations, But I've never thought before about using them in IM

The most successful marketers use the power of psychology to their advantage when marketing their products and services online and offline, and getting people to take the action they want them to take.

A lot of marketers use this particular psychological effect called ''The Zeigarnik Effect''...

... It basically means that we tend to finish what we have started! If we didn't complete what we've started - we experience anxiety, fear of missing out/losing out...

Specifically, Smart online marketers who clearly understand the human mind's desire for completion and closure use this psychological effect to:

✓ Grow their Email subscribers using the 2-Step Opt-in Technology
✓ Use unfinished Email subject lines to get people to open their Emails
✓ Encouraging people to take action (comment, share, reply. etc)
✓ Using open loops to get people to read the next eMail...(watch out for our next email tomorrow to find out why...)
✓ And many more...

But, psychological concepts like these can be utilized to bypass people's subconscious mind and influence their buying decision
#conversions #increase #marketers #power #psychology #sales #utilize
  • Profile picture of the author discrat
    Originally Posted by CityCowboy View Post


    ✓ Grow their Email subscribers using the 2-Step Opt-in Technology
    Sorry can't argue enough for the single opt in . In the long run ,you will have a much more efficient business and make a lot more money with it


    - Robert Andrew
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    • Profile picture of the author CityCowboy
      Originally Posted by discrat View Post

      Sorry can't argue enough for the single opt in . In the long run ,you will have a much more efficient business and make a lot more money with it


      - Robert Andrew
      You will also have more fake emails, unsubscribes, and spam complaints
      {{ DiscussionBoard.errors[10725979].message }}

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