What was the first product you ever created (and you got at least one sale)?

28 replies
I have a job and I love it. But after finding the forum to learn about IM for my day job, I have found a lot of information and inspiration about starting a side business.

So I am curious: what was the first product you ever made and sold at least one of?

Was it a PDF, video, E-Course? Or what?

What was the topic/niche?

What was the price point?

What made you choose it?

How long did it take you to make it?

How did you market it?

Were you nervous?

Thanks in advance.
#created #product #sale
  • Profile picture of the author Oziboomer
    When I was 15 In 1982-3 I started selling a folding boomerang you could put in your pocket to the Kite Store in Covent Garden, London....

    I sold hand made sport boomerangs since then.

    ...but I'm assuming you mean online...

    From around 1996 I was selling cut to size picture frames via an online store.

    The first information product I started to sell online was a home study course based around a course I was teaching to groups of people offline. That was launched in 2010 and has undergone several revamps but the original course still sells several copies every month to this day. It is video based but there a PDF components to it. It is still available on multiple DVDs but also has an online digital version.

    Now I have various B2B e-commerce operations, a marketing consultancy and multiple online training courses an a variety of niches

    Best regards,

    Ozi
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    • Profile picture of the author Robscom
      Originally Posted by Oziboomer View Post

      When I was 15 In 1982-3 I started selling a folding boomerang you could put in your pocket to the Kite Store in Covent Garden, London....

      I sold hand made sport boomerangs since then.

      ...but I'm assuming you mean online...

      From around 1996 I was selling cut to size picture frames via an online store.

      The first information product I started to sell online was a home study course based around a course I was teaching to groups of people offline. That was launched in 2010 and has undergone several revamps but the original course still sells several copies every month to this day. It is video based but there a PDF components to it. It is still available on multiple DVDs but also has an online digital version.

      Now I have various B2B e-commerce operations, a marketing consultancy and multiple online training courses an a variety of niches

      Best regards,

      Ozi
      Were you nervous about making a shift from a physical product to an online/information product?

      What made you decide to make that shift?
      Signature
      "Do. Or do not. There is no 'try.'" -- Yoda
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      • Profile picture of the author Oziboomer
        Originally Posted by Robscom View Post

        Were you nervous about making a shift from a physical product to an online/information product?

        What made you decide to make that shift?
        Nervous...No.

        ....more so now given the imbalance in transitioning towards what appears to be the only way to go.

        Over the years in business you just adapt and re-invent yourself and your business to meet what customers require.

        Now my online business is close to 50% of total revenue and uses far less staff than those that are employed for offline operations.

        The decision to develop online was driven right back since 1996.

        Now the business has several full time staff just to manage and develop online expansion.

        We don't just sell IM products online. We sell a lot of physical products mostly B2B.

        Given the current trend in five years we may be 100% online and not need to have locations in expensive (relatively) offline locations where premium retail rents are overpriced given the trend that is unfolding.

        Best regards.

        Ozi
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  • Profile picture of the author Jason Kanigan
    I spent 3 months interacting with the Offline forum members (it was a more active time than now) to find out what they needed. In this case, it was consultative sales training.

    Then I had to find a way to get the knowledge out of my head and into something I could give them. I decided on a 20-minute (later 30) call. The price was $27. It went nuts. I was booked wall to wall for months and hurt my voice delivering it.

    Then I recorded it, put up an audio, video and some other content on a web page, and started it at $37. This became the Sales On Fire product now in it's third iteration.

    Find something people want to buy. Then develop a concept that gives away great value, but not so much that you feel ripped off as the provider. Set the price at what you believe is fair for you, but also admits as many people as possible--at the beginning, no one knows you, you don't have any testimonials, and nobody knows what you can give them. So you want as many people to experience what you have to offer as you can. Big profit can come later.

    But the key is figuring out what people want, so you can match what you provide to that want. Then you're mostly there, as far as making the sale goes. Just a gentle nudge to get them over the line.
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    • Profile picture of the author Robscom
      Originally Posted by Jason Kanigan View Post

      I spent 3 months interacting with the Offline forum members (it was a more active time than now) to find out what they needed. In this case, it was consultative sales training.

      Then I had to find a way to get the knowledge out of my head and into something I could give them. I decided on a 20-minute (later 30) call. The price was $27. It went nuts. I was booked wall to wall for months and hurt my voice delivering it.

      Then I recorded it, put up an audio, video and some other content on a web page, and started it at $37. This became the Sales On Fire product now in it's third iteration.

      Find something people want to buy. Then develop a concept that gives away great value, but not so much that you feel ripped off as the provider. Set the price at what you believe is fair for you, but also admits as many people as possible--at the beginning, no one knows you, you don't have any testimonials, and nobody knows what you can give them. So you want as many people to experience what you have to offer as you can. Big profit can come later.

      But the key is figuring out what people want, so you can match what you provide to that want. Then you're mostly there, as far as making the sale goes. Just a gentle nudge to get them over the line.
      Thank you.

      How did you find out what they wanted? Did you post questions ("Hey, if I offered a call, what would you like to have the topic about?" or "What's the biggest issue you have?"), or did you just read the Offline Section and observe what was asked/answered/hoped for?

      Were you nervous about making the offer? (Not that you couldn't deliver, but perhaps you'd get an overwhelming response? Or did you limit the number of calls you gave?)
      Signature
      "Do. Or do not. There is no 'try.'" -- Yoda
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      • Profile picture of the author Jason Kanigan
        Originally Posted by Robscom View Post

        Thank you.

        How did you find out what they wanted? Did you post questions ("Hey, if I offered a call, what would you like to have the topic about?" or "What's the biggest issue you have?"), or did you just read the Offline Section and observe what was asked/answered/hoped for?

        Were you nervous about making the offer? (Not that you couldn't deliver, but perhaps you'd get an overwhelming response? Or did you limit the number of calls you gave?)
        I didn't have to ask. I participated with them and they showed me what they needed.

        The delivery method was my choice. I figured live 1-on-1 interactions would produce the best results and best testimonials, and they did. After it took off and I needed another way to convey the information to more buyers, a web page seemed right, and later on membership sites evolved from that.

        I didn't limit anything. People simply had to wait for their call. No, I was not nervous...I know my topic.
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        • Profile picture of the author myob
          The first commercially viable (and most successful) product I ever created was a comprehensive training manual for Amazon affiliates. It is written from my own very early success selling Amazon products leveraging their rather unique marketing algorithm.

          The original was a hefty 800+ page book, but it is now also sold in PDF and mp3 formats. Now in its 16th edition, it is updated every year to keep up with Amazon's rapid evolution and expansion.

          Currently selling for $1,997, it is marketed through business opportunity publications, demographic-targeted magazines, networking events and multiple online/offline communication channels such as email, telemarketing, post cards, webinars, seminars, etc
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  • Profile picture of the author terinah14
    Last year, I became determined to finish a book. I have been writing short stories since high school and my friends loved them. It was just last year that I told myself I need to finish at least one decent book. It is a romance thriller story that I self-published on Amazon. I got a few sales from it and published a second one.
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    • Profile picture of the author Robscom
      Originally Posted by terinah14 View Post

      Last year, I became determined to finish a book. I have been writing short stories since high school and my friends loved them. It was just last year that I told myself I need to finish at least one decent book. It is a romance thriller story that I self-published on Amazon. I got a few sales from it and published a second one.
      Thank you.

      How long did it take you to write your books?

      Were you nervous about putting them up for sale?
      Signature
      "Do. Or do not. There is no 'try.'" -- Yoda
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  • Profile picture of the author erealmz
    The first product I created was an ebook titled "The Truth About Get-Rich-Quick Schemes and How To Get Rich Without Them" Within the book was a hidden message that could be deciphered to lead readers to a 5,000 reward. I then proceeded to list the book on ebay with a very easy hidden message in the product description. The description also detailed what the book was about as well as the fact that there was a hidden message inside. It stated that part of that message was hidden within "this very description" and since people were able to easily solve it, they figured they'd have the same success with the actual message which would in turn inspire them to buy the book.

    Once someone bought and read the book, they found that there was almost NO hidden message in it at all. Though it was indeed there and it was solvable, I intentionally made it VERY difficult to solve. At the end of the book was a detailed outline of how this "contest" works. It stated that the message was in there and solvable and that people could purchase clues to help them solve it. The clues did not give away any part of the message but instead gave very clever hints on how to solve it. There were a total of 5 clues. The first one costed $1 and was a very simple hint. The price increased sharply until the last clue, which was $99 for a VERY GOOD HINT. These clues guaranteed to give readers a huge advantage over anyone else also hunting for the $5,000 prize.

    All this work took me about a week to put together. I then proceeded to sell the whole "system" for $400. I know that isn't much but I was very new to Internet Marketing back then. After selling the book, I never again tried something as deceptive as that. Though I am sure I was acting within the full scope of the law (though sometimes it can be difficult to have a clear picture of the Law concerning stuff like this),I thought that if I tried it again, I would run into legal trouble. So I decided not to risk it.

    Just knowing that I could so easily create something and sell it for so much had awakened something within me that has never went back down. It told me that I was cut out for this. That Internet Marketing was my destiny. But I didn't pay attention to it and instead went on to other things. It has been only recently that I finally decided to pursue this passion full-time. Which is why I am once again active on WF.
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    There are an unlimited number of potential future selves. Are you going to become the one you want to be? or the one that just... is?

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  • Profile picture of the author webmarke
    The first product that I created and sold was a pdf report.

    The niche was Website Traffic.

    I chose to make my product about website traffic because I learned some new ways to drive an amazing amount of traffic to my site and I knew people would purchase it if I made a course on how to do it.

    The Price Of The Product Was $9.97

    It took me only a few days to create the report and sales funnel.

    I launched it as a WSO on this forum.

    I was very nervous because I wanted to make a lot of money like I had seen other people make with their WSO's on this forum.

    I was very disappointed because I only made about 10 sales.

    Even though I was disappointed, I was not discouraged.

    I knew that each time a learned a new marketing technique or way to make money, I could create a new product and sell it.

    It has been about 3 years since I launched my first product and I have been launching them ever since.

    I started using Warrior Plus to launch my products because they have a lot of great features that include recruiting affiliates for you, promoting your product for you, and even collecting followers who receive an email notification whenever I launch a new product.

    In total I have sold over 20,000 products using Warrior plus!


    Note: Some of these products were FREE WSO's that only made me a profit if people purchase the OTO. The primary purpose was to build an optin list. Each person who buys my product is automatically added to my optin list (21,521 and counting)

    The lesson I learned from launching my first product was to stick to something if you know it works.

    I knew that if other people were launching WSO's and making money, that I could do it also.

    Even though I only made a small profit from my first launch, I have stuck to it and I will continue to do this until it stops working.
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  • Profile picture of the author Brent Stangel
    Were you nervous about making a shift from a physical product to an online/information product?
    Were you nervous about making the offer?
    Were you nervous about putting them up for sale?
    Just a wild guess, but are you nervous?
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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    • Profile picture of the author Robscom
      Originally Posted by Brent Stangel View Post

      Just a wild guess, but are you nervous?
      LOL Yes. But I also think other people might be, so that's why I keep asking.
      Signature
      "Do. Or do not. There is no 'try.'" -- Yoda
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  • Profile picture of the author stockutopia
    I had 2 "first" products... One was a gambling system I used for craps and the other was a card tracking flash software for online gin. both successful at the time.
    I sold them in the late 90's early 2000
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  • Profile picture of the author angelap999
    My first ebook sold was a natural cure for acne. I sold it for $19.95. It came with the manual and then a 7 day plan I tested and used myself and with other clients. I was very nervous as I've never done anything like this before, but did have my brother help motivate me with some things.

    The #1 advice I can give to people starting out is to just do it (after doing appropriate market research to make sure your product is wanted + your marketing plan). Without those 2, nothing will happen. I learned this the hard way.
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    Winning Facebook (Free) Marketing Strategies
    http://goo.gl/VrfO1A
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  • Profile picture of the author jbsmith
    Mine was an 80-page ebook (PDF format) with two accompanying 15-page reports (also PDF) and two recorded (mp3 version) audio interviews (BEFORE skype, so recorded live telephone conversation - pretty crazy when I recall :-)

    Such a blast, priced it as two options - just ebook for $47, bundle for $67 and later published the book in physical form using Print on Demand company LightningSource and it sold well on Amazon early days (before Kindle)

    Sold 5-figures of that product in the first 6-months and then moved into back-end membership sites as well as expanded into 2 additional niches where we followed the same strategy.

    That original product was put together while working and just having our second child - remember times were NUTS! But this actually kept me sane.

    Jeff
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  • Profile picture of the author tristatemedia
    i use to work for a billboard company , i created an ebook how to get n tho the billboard business and i sold it on bing ppc.
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    • Profile picture of the author Robscom
      Originally Posted by tristatemedia View Post

      i use to work for a billboard company , i created an ebook how to get n tho the billboard business and i sold it on bing ppc.
      Very cool! Did you have a website to sell it from, or was in on ClickBank or some other digital product platform? (Or is Bing PPC a platform?)
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      "Do. Or do not. There is no 'try.'" -- Yoda
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  • Profile picture of the author luvbuggal89
    The first sale I made of any kind was the top Click Bank product (at the time) called Fat Loss Factor. I obviously did not create it though lol.

    The frustrating part was that I paid over $150 on solo ads to make that one sale, only to have it refunded less than one week later. Gosh, I wish I knew of this forum back then. I pretty much starting learning this whole marketing thing on my own, groping around in the dark.
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  • Profile picture of the author Rob Whisonant
    An ebook on how to make money with tiny classified ads in newspapers. Actually sold very well.

    Re's
    Rob Whisonant
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  • Profile picture of the author PatrickTaylor1
    Hey Rob,

    Thanks for asking!

    My first product that I actually created and sold was a 58 page .PDF titled "Zero To Traffic in 48 Hours."

    It was something I felt would appeal to a broad audience in the Internet marketing niche. It started out as a $17 product and now sells on JVZoo for $9.97.

    I chose it because it was something I needed to learn myself and I just documented my own journey--I didn't find a lot of quality info in the niche. I wanted to put together an evergreen system that would be good for years, and not just some "flash in the pan" gimmick, and there wasn't anything out there that seemed to fill that void.

    Well, my own personal research and investigation took probably around 6 months. I documented what worked and what didn't. It took about 3 days to put the meat of the book together (I went to visit family in New England in the winter, and got there a few days early, rented a motel and set up my computer and banged out the book. It was about 2 weeks to button everything up--including editing, and getting the e-cover created.

    I marketed it using JVZoo and affiliates. I marketed to my existing list. Created a JV page (and even hired a rapper to make a cool song/video for the launch...)

    That one didn't allow me to retire, but I learned a lot creating it.

    Was I nervous? No, not really. But I did get a little thrill every time I made a sale...

    Hope this was helpful!

    All the best,

    Pat
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  • Profile picture of the author Robscom
    All of these answers are very helpful! Thank you.
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    "Do. Or do not. There is no 'try.'" -- Yoda
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  • Profile picture of the author ShayB
    I created a Hotsheet. (Short report)

    I think it was about creating a Blogger blog.

    It was a PDF, and the price point was around $5, I think.
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    "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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  • Profile picture of the author kazimuhith
    It was an ebook in IM niche called "The Lazy Profit Model" . It did rather well specially when you consider that it was my first ever product.
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  • Profile picture of the author EPoltrack77
    Great question... yeah It was a couple of years ago... A simple mp4 video training course in what else but the Internet marketing arena. A traffic traffic I did where I was getting really good results on a well optimize landing page.

    Traffic and conversions
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    Working to achieve higher results...
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  • Profile picture of the author Profit Traveler
    Banned
    This forum has really had a huge impact on a lot of us over time one way or another!

    There was a thread once so hot and controversial that it began having branch off threads!

    It all had to do with a new launch the Gurus began pre-launching and everyone knew it was going to be in the $2000 range.

    The topic was CPA Offers.

    But I noticed so many people every single day were asking the basic question what was CPA marketing?

    I quickly put together a 26 page eBook on everything I knew about CPA, Case Studies, both mine as well as from others I observed. I began a WSO. Placed a link to it in my sig and priced it at only $10 and joined the hot conversation.

    I tried to keep it as simple and creative as possible. One method in particular involved an Auto Insurance CPA lead that paid $10 per lead.

    The first day it want live I banked $750 and the positive comments began rolling in and long story short I quickly had a buyers list of 3000 and $30,000 cash!

    Now imagine the guys and gals who had the well oiled selling machines back then.

    That was about 7 years ago. Those days were hella fun but those days are over.

    That was without an official launch, without affiliates, without a early bird list. These days you better have all those in place or you are dead before you even begin.

    We adapt and change with the times.

    Art
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    • Profile picture of the author Robscom
      That is very clever!

      Originally Posted by Profit Traveler View Post

      This forum has really had a huge impact on a lot of us over time one way or another!

      There was a thread once so hot and controversial that it began having branch off threads!

      It all had to do with a new launch the Gurus began pre-launching and everyone knew it was going to be in the $2000 range.

      The topic was CPA Offers.

      But I noticed so many people every single day were asking the basic question what was CPA marketing?

      I quickly put together a 26 page eBook on everything I knew about CPA, Case Studies, both mine as well as from others I observed. I began a WSO. Placed a link to it in my sig and priced it at only $10 and joined the hot conversation.

      I tried to keep it as simple and creative as possible. One method in particular involved an Auto Insurance CPA lead that paid $10 per lead.

      The first day it want live I banked $750 and the positive comments began rolling in and long story short I quickly had a buyers list of 3000 and $30,000 cash!

      Now imagine the guys and gals who had the well oiled selling machines back then.

      That was about 7 years ago. Those days were hella fun but those days are over.

      That was without an official launch, without affiliates, without a early bird list. These days you better have all those in place or you are dead before you even begin.

      We adapt and change with the times.

      Art
      Signature
      "Do. Or do not. There is no 'try.'" -- Yoda
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  • Profile picture of the author George Schwab
    Was it a PDF, video, E-Course? Or what?
    = database of media people

    What was the topic/niche?
    = press releases

    What was the price point?
    = forgot that one

    What made you choose it?
    = media is good because you talk to 1, they talk to many

    How long did it take you to make it?
    = i bought it and repacked it

    How did you market it?
    = newsletter ads

    Were you nervous?
    = no

    biz on the internet all follows the same principles, advertising, seo, clicks and email,
    i knew that already from a non IM product/service i did since a few years
    Signature

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