Is it a warning sign when a Clickbank gravity number is at 0

[Success With Dany]

I learned that the higher the gravity number, the more it sells.

Or does "grav: -" it means it is ripe for picking, an untouched market that I should pounce upon????

[Mike Hersh]

The "Grav" is telling you how much affiliates have made an actual sale from that product. Every affiliate can get between 0.1-1.0 as far as I know, so of course that it's always better to choose a product with higher gravity.

With that said, if someone will not try a product which has 0 gravity it will stay like this forever. You can choose to try new products and maybe you'll have success before everyone else.

If you are just starting out, I would recommend you to choose a known product from the first top ten of every category.

Cheers,

Mike G

[Success With Dany]

Originally Posted by Mike Hersh

The "Grav" is telling you how much affiliates have made an actual sale from that product. Every affiliate can get between 0.1-1.0 as far as I know, so of course that it's always better to choose a product with higher gravity.

With that said, if someone will not try a product which has 0 gravity it will stay like this forever. You can choose to try new products and maybe you'll have success before everyone else.

If you are just starting out, I would recommend you to choose a known product from the first top ten of every category.

Cheers,

Mike G

Even if I know absolutely nothing about X product(s) chosen in a top ten category?

[mikeyman120]

It could be low or zero because it was just listed in the marketplace also. So it could be a real winner that no one knows about yet or not.

Mike

[corporation]

As far as I know a product that makes no sales during a month is delisted from the CB marketplace, so, if a product is - or 0 it's probably new and often the early birds....
Ciao
Enrico

[Stuart Turnbull]

If you are looking at this from an affiliates point of view then don't ignore the product just because the grav is zero. If it looks like a potential winner ask the webmaster for a review copy.

As has been previously stated products making no sales are dropped from the marketplace so if it is there it is possible it is new.

[brianoh]

As a rule of thumb, I would say it depends on when the product was added. Looking through my database, I notice how very few products added in the past 30 days have any kind of significant gravity rating. Most are 0. Some of these quite frankly deserve that figure, but it's by no means a bad sign in itself.

Even going a little further back, the statistics are striking. For instance, out of 616 products added or relisted in the previous 31-60 days, only 27 have a gravity greater than 0, and in the previous 61-100 days, only 26 out of 823 achieved that.

To put this in perspective, out of all 1508 products currently listed in "Business To Business", for instance, 977 have a gravity > 0, and most of those on a zero rating have been added very recently.

I haven't yet done an in-depth analysis of it, but these figures look convincing enough to keep a zero gravity rating in date-added context.

Brian

[Hamida Harland]

Originally Posted by Success With Dany

I learned that the higher the gravity number, the more it sells.

A high gravity means more affiliates are promoting it - doesn't mean the conversion rate is higher though. I currently promote a product that has been in the marketplace for over a year and has never had a gravity higher than 10 - it converts at 1 in 15 for me. I've promoted products with 300+ gravity that only converted at 1 in 200.

I normally wouldn't promote a product that had zero gravity though unless I knew it was new to the market and had great potential.

[Alexa Smith]

Originally Posted by Mike Hersh

of course that it's always better to choose a product with higher gravity.

No words (short of a full-length essay) can begin to encapsulate how much I disagree with this - as do many professional affiliates. So I'll just confine myself to expressing my disagreement very briefly: from my perspective, there are many disadvantages of promoting high-gravity products as an affiliate, and very few advantages.

Originally Posted by Hamida Harland

A high gravity means more affiliates are promoting it - doesn't mean the conversion rate is higher though.

Indeed. It doesn't even necessarily mean that the total number of sales made is higher.

Gravity's a potentially useful indicator to vendors, perhaps; it should mean very little to affiliates. If a product has a gravity of 300, those affiliates could have made one sale each out of thousands of hops. Not a theoretical, abstruse, technical point: this actually happens, especially when products have been hyped early in their Clickbank lives.

Gravity measures the number of affiliates who have each made one or more sales over the previous 8 weeks, not the number of sales. As an affiliate, the only way I ever let the gravity figure influence my decision about what to promote is that personally I wouldn't touch a very high gravity product. In my case, it was when I eventually learned this that I started making money. Even Clickbank themselves now state clearly in their own description of the term "gravity" a warning that these will be the most competitive products to promote.

[fxmmorale]

Hi,

I agree with you alexa. Gravity isn't all it's hyped up to be. I've promoted a product with obscenely high gravity only to have it convert 1 out 1500 to 2000 hops and on the flip side have promoted a 5 year old product that converts 1 out 25 - 30 hops.


Examine the sales page, check to make sure there are no dual payment processors and most of all if it really looks good to you... buy the product, this will give you the best chance of promoting the product effectively.

Cheers,
Nando

[Alexa Smith]

Originally Posted by fxmmorale

Examine the sales page, check to make sure there are no dual payment processors and most of all if it really looks good to you... buy the product, this will give you the best chance of promoting the product effectively.

Completely agree with you, Nando.

Originally Posted by fxmmorale

I've promoted a product with obscenely high gravity only to have it convert 1 out 1500 to 2000 hops and on the flip side have promoted a 5 year old product that converts 1 out 25 - 30 hops.

Always interested in these things. I think I'm about to start promoting a three-year-old product with a gravity of 0.5, looking forward to it!

[sikaz]

I'm usually never convinced about the grav thing because it may not really give you a correct pointer as far as you would have loved to be guided.

Has anyone tried using cbtrend

[Steven Wagenheim]

I can't believe how many people get hung up on low gravity products.

Personally, I look for them. I check out the sales page. If it's solid, I ask
for a review copy. I first, of course, look to see what the competition is like
and how much demand is in the niche.

Gravity is one of the last things I concern myself with unless the gravity is
very high. In that case, the last thing I want to do is band heads with 500
other people trying to sell the same product.

There are many easier ways to make a living as an affiliate marketer.

Of course this is just my opinion so don't take it as gospel.

Test for yourself and see what works for you.

[Chris Stigson]

Some of my products have 0 gravity, and I make all the sales "myself" so it stays at 0, then once in a while somebody promotes it to their list or whatever and it increases to like 1 or 2. Then it goes back down. So it's still selling, just not by many affiliates.

- Chris

[Alexa Smith]

Originally Posted by Steven Wagenheim

I can't believe how many people get hung up on low gravity products.

Personally, I look for them.

Pleased to hear I'm not the only one. (Though possibly it was you from whom I originally learned this, along with much other stuff - in which case thank you!).

[Mike Hersh]

Originally Posted by alexa_s

No words (short of a full-length essay) can begin to encapsulate how much I disagree with this - as do many professional affiliates. So I'll just confine myself to expressing my disagreement very briefly: from my perspective, there are many disadvantages of promoting high-gravity products as an affiliate, and very few advantages.

I didn't said that he should pick only high gravity products. For a newbie who asks such a question I believe that he should grab high gravity products just to make sure that he has more chance to make a sale. If he is using Adwords for example, he can loose his pants faster than he can even believe id he will choose 0 gravity product. It all depends on the methods he is going to promote, and if he has enough time to spend for a product "he" believes is good.

Originally Posted by Steven Wagenheim

I can't believe how many people get hung up on low gravity products.

Personally, I look for them. I check out the sales page. If it's solid, I ask
for a review copy. I first, of course, look to see what the competition is like
and how much demand is in the niche.

Well, not everyone is you Steven. You are more pro than a guy who asks such a basic question. You can also ask for a review copy because you have more solid reputation. Who said that the product owner will give a free review copy?

If I will give my product for every newbie to review I don't know how fast I will find my product for free download on warez sites.

Before I give a review copy I do check the reputation of the person who asks for it.

Cheers,

Mike G

[MisterMunch]

Yes, I would always reccommend going after the high gravity products in Clickbank.

You can find this out by looking at how many articles there are at ezinearticles for the top keywords. If there is less than 10.000.000 articles about the subject, you should go for another product.

Or you can become one of the first marketers who touches a niche and get top ranking for most of the keywords in a blast. That is up to you.

[ramone_johnny]

Originally Posted by mikeyman120

It could be low or zero because it was just listed in the marketplace also. So it could be a real winner that no one knows about yet or not.

Mike

Agreed.

I have a product myself (its the only one listed in its niche on Clickbank) that has a lousy gravity but sells well.

[Steven Wagenheim]

Originally Posted by Mike Hersh

Well, not everyone is you Steven. You are more pro than a guy who asks such a basic question. You can also ask for a review copy because you have more solid reputation. Who said that the product owner will give a free review copy?

If I will give my product for every newbie to review I don't know how fast I will find my product for free download on warez sites.

Before I give a review copy I do check the reputation of the person who asks for it.

Cheers,

Mike G

Mike, that same NEW guy who probably hasn't even got a PR 1 domain,
is going to be going head to head against 500 affiliates, many of whom
are seasoned pros with PR4 and higher sites and tons of marketing smarts.

What do you think the chances of him selling any significant quantity of
product (if any at all) are against those odds?

Some people just don't get it.

[Suzanne Morrison]

Also be sure to take a good look at the sales page before choosing to promote a product. I can't believe the number of products in Clickbank that have Adsense all over their sales pages!

Cheers,
Suzanne

[Bill Farnham]

My very first affiliate sale was on a product that was older than the niche. A Jim Edwards' real estate ebook from 1998. This was 2007.

I spent $16.80 on Adwords and made my first sale within 20 clicks. I made a $17.00 commission from Clickbank.

I know that's a lot of bragging for one post, but if you can appreciate the gravity of it, I'll take the heat.

KJ

[Alexa Smith]

Originally Posted by Mike Hersh

For a newbie who asks such a question I believe that he should grab high gravity products just to make sure that he has more chance to make a sale.

I believe the exact opposite, that grabbing high gravity products will, if anything, reduce his chances to make a sale. Indeed, I think that's exactly one of the reasons so many people drop out of affiliate marketing in disillusionment after struggling to make any sales at all.

Originally Posted by Steven Wagenheim

Some people just don't get it.

Correct, evidently.

[Chri5123]

Originally Posted by alexa_s

No words (short of a full-length essay) can begin to encapsulate how much I disagree with this - as do many professional affiliates. So I'll just confine myself to expressing my disagreement very briefly: from my perspective, there are many disadvantages of promoting high-gravity products as an affiliate, and very few advantages.



Indeed. It doesn't even necessarily mean that the total number of sales made is higher.

Gravity's a potentially useful indicator to vendors, perhaps; it should mean very little to affiliates. If a product has a gravity of 300, those affiliates could have made one sale each out of thousands of hops. Not a theoretical, abstruse, technical point: this actually happens, especially when products have been hyped early in their Clickbank lives.

Gravity measures the number of affiliates who have each made one or more sales over the previous 8 weeks, not the number of sales. As an affiliate, the only way I ever let the gravity figure influence my decision about what to promote is that personally I wouldn't touch a very high gravity product. In my case, it was when I eventually learned this that I started making money. Even Clickbank themselves now state clearly in their own description of the term "gravity" a warning that these will be the most competitive products to promote.

This is spot on in my opinion, some of my highest affiliate profits have come from lower gravity products.

Of course having an excellent "pre-sell" helps

Gravity is a guideline to be noted - simple as that really.

Chris

[keivn2]

Nice thread.

It gives me a deeper insight of low gravity products. I am used to be afraid to promote this products but after I read this thread, I guess I should give it a try.