Should I Allow Digital Course Cancellation?
I've got a digital product/course that I'm planning to re-launch in a couple of weeks.
Finding a delivery system for this product has been difficult as I would like to offer my customers both a full pay and payments option.
After a long search and trying out a few different platforms, I finally signed up for Digital Product Delivery (DPD). It's inexpensive and easy to use. I can offer my products as a one off where they pay in full, or I can offer them as a drip subscription.
I wanted to do both. I should also mention that I wanted a hosted platform that would store my files and deliver them for me. Here are the problems:
First, if I offer the product both ways I have to upload the product twice because the DPD platform has you create "stores." There are two types of stores. There is a regular store where you buy a product, get the download and your done. No more payments and you've got the full, complete product.
The second type of store is a subscription store. Think of a magazine subscription where you pay by the month, you get a new magazine (content) each month and you can cancel at any time.
The problem is I'm not really offering a subscription. It is a single product/course. I just want to allow people to make payments.
I can get around having to upload my product twice by only uploading it to the subscription side, and allowing more than one payment term. The first term would be a yearly, one time payment and I would then cancel them manually once all the content had dripped.
The second term would be three monthly payments, and the system would automatically cancel them at the end of the third month.
But, and here is the second problem, the subscription store has a cancel button. So, whether they pay the one time "yearly" fee or they pay in three payments, they can cancel and they won't receive anymore content.
I'm concerned the cancel button will appear unprofessional to the people paying in full. And for those making payments, I'm concerned they'll cancel after a payment or two and I won't receive full payment.
I do offer a 30 day money back guarantee.
I'm just very unsettled about this and I need some feedback. I have no control over the cancel button.
My only other option using DPD would be to not offer payments, but I've had customers contact me asking me to offer payments because they could not afford to pay up front.
Thanks for your input!
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