How to be more creative with writing skills on Facebook ads?

6 replies
I'm great with trafficking and audience insights and everything else there is to know about Facebook marketing. However, I really suck at the writing that goes in the ads, I always draw a blank
Is there any website that can make me a better writer, to draw more traffic to my ads.
#ads #creative #facebook #skills #writing
  • Profile picture of the author Mattj84
    Hey there!

    So for your facebook ads, there is no website that I know which comes up with the copy for you. However, just remember, the title is suppose to catch peoples interest. The ad description is suppose to explain/sell whatever it is that you're sending people to.

    I hope that helps and good luck!
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    • Profile picture of the author luvbuggal89
      Originally Posted by Mattj84 View Post

      Hey there!

      So for your facebook ads, there is no website that I know which comes up with the copy for you. However, just remember, the title is suppose to catch peoples interest. The ad description is suppose to explain/sell whatever it is that you're sending people to.

      I hope that helps and good luck!
      I agree with this and would add to keep a close eye on all your analytics. Whether it be FaceBook or Yahoo/Bing PPC or whatever you use, make sure to keep an eye on all stats available and test/tweak ads as you go.
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  • Profile picture of the author vedremo
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    Originally Posted by learning216 View Post

    I'm great with trafficking and audience insights and everything else there is to know about Facebook marketing. However, I really suck at the writing that goes in the ads, I always draw a blank
    Is there any website that can make me a better writer, to draw more traffic to my ads.
    Give this post a read: Steal this Headline Swipe File to Get More Clicks from Social Media

    It's not automated, but should spur some ideas.

    Outside of this you probably need to look at copywriter / marketing manager to create and test some.

    Edit: You can also check out Copywriting subforum. Some of the best discussions in WF happen there.
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  • Profile picture of the author jamescanz
    Look for relevant ads in your newsfeed and keep a swipe file of them.

    That will give you some inspiration and ideas.
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  • Profile picture of the author gingerninjas
    Originally Posted by learning216 View Post

    I'm great with trafficking and audience insights and everything else there is to know about Facebook marketing. However, I really suck at the writing that goes in the ads, I always draw a blank
    Is there any website that can make me a better writer, to draw more traffic to my ads.
    I would be channelling into what your target market/s are after ..

    For example - one of my client's is a child care centre - they are all about convenience for drop off/pick up (enroute to work), 5 star educators as well as a nuturing environment. I have a range of ads that focus on a range of key messages and monitor them based on the reaction. At the moment, there are a lot of new people moving to town that aren't familiar with what is available so I have tweaked the message so that it outlines that the centre is 'only 5 minutes from ###' - this is working well.

    I think you need to focus on:

    - what the potential client is looking for - "Looking for quality childcare?"
    - what solution you're offering - "Award-winning educators in a nurturing environment"
    - where you're offering it - "Only 5 minutes from Kingscliff"
    - what you want them to do - "Call us for a free tour of the centre"

    Each client and industry needs a different approach, however this is just the way I do it. I really try to channel the client I am trying to reach and figure out what would sway their decision.
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