WSO Users: How much would YOU pay for this service?

[MikeLantz]

Hey Warriors,

I am getting ready to take my WSO Pro service out of beta, and am facing a bit of a dilemma... I have gotten a lot of great feedback, and many have used the service and loved it, but I haven't quite figured out the best way to price it yet, so I am bringing it to you.

If you haven't heard about it yet, the WSO Pro service is for WSO sellers. At its core, I call it the "all-in-one WSO sale, delivery and management system".

It makes setting up a WSO quick and easy, and takes care of the important tasks like payment, delivery, statistics, etc... It also has some advanced features like automatic price changing based on number of sales, download link protection and tracking, limited quantities, and more...

Anyway, since I created it I have priced it on a "per WSO" basis, so a seller would buy a license for each new WSO they wanted to use it for. Since this is how WSOs themselves are priced, I thought this made the most sense.

But, I have had some requests for making it a monthly or yearly fee for unlimited WSOs. And, yet another idea of making it percentage based at something like 10% of sales.

So, I open it up to you. How would you like to see the service sold, and what do you think is a good price?

Please take a moment to take the poll I have setup, as well as leave your comments and thoughts on price.

Thanks, you are the best!

Mike

EDIT: Here is the full feature list, also posted later in the thread for completeness:

• Have your WSOs delivered automatically
• Place a "Buy Now" button directly in your WSO
• Automatically change the price of your WSO based on # of sales
• Auto-updating Buy Now button when price changes
• Limit the quantity available to purchase.
• See statistics on views, clicks, sales, refunds and more
• Protect your products with automatic link protection
• Track downloads and ip addresses to make sure your product is not being shared
• Automatic "BUMP" notification when your WSO gets to page 3
• 1-Click BUMPing
• Paypal Micropayment integration based on current price
• See Paypal transaction details with just 1 click
• Advanced users: Even forward Paypal IPN data to your own server
• Ebook tracking: If you find your work being sold/shared illegally, find the source automatically
• Coming very soon: Auto-responder integration

With more features to be added soon...

[Steven Carl Kelly]

Mike:

While I'm certain that there will be consumers for your product, I already have the infrastructure in place, therefore I would not have need of your service. Since you stated...

So, I open it up to you. How would you like to see the service sold, and what do you think is a good price?

I figured you were also open to hearing from folks who think your service is interesting but really have no need for it.

[Thomas]

Hi Mike,

Have you spoken to Allen yet? What about making a deal with him to offer it as an up-sell of sorts to every WSO seller? I'm sure you guys could work out a suitable split. (I haven't done a WSO is a very long time so maybe you already have something like this in mind/in place?)

Tommy.

[George Wright]

Hi,

I like the percentage idea.

Question: Would this service give a marketing advantage to the sellers or just make it easier to set up a WSO.

In other words. Would it somehow increase the likelihood of making more sales?

Thanks,
George Wright EDIT: I like your other WSO services, however, how does what you deicribe here differ from E-Junkie?

[MikeLantz]

Originally Posted by Steven Carl Kelly

While I'm certain that there will be consumers for your product, I already have the infrastructure in place, therefore I would not have need of your service. Since you stated...

So, I open it up to you. How would you like to see the service sold, and what do you think is a good price?

I figured you were also open to hearing from folks who think your service is interesting but really have no need for it.

Steven,

Thanks for bringing that up. There are certainly some sellers who have their own system and would not be interested in this service. Generally, these are the long-time sellers who have done many WSOs and - like you said - have their own system.

However, with that said, I believe some of the things I am adding will make it very compelling to even the most experienced sellers to use this service.

So, great point Steven, but NEVER say "never".

Mike

[MikeLantz]

Originally Posted by Thomas

Have you spoken to Allen yet? What about making a deal with him to offer it as an up-sell of sorts to every WSO seller? I'm sure you guys could work out a suitable split. (I haven't done a WSO is a very long time so maybe you already have something like this in mind/in place?)

Tommy,

Thanks for that suggestion. That is actually what I originally considered when setting this system up, and Allen is aware of the service. I do plan to discuss that with him shortly, and I do appreciate the reminder to do so!

Mike

[MikeLantz]

Originally Posted by George Wright

Question: Would this service give a marketing advantage to the sellers or just make it easier to set up a WSO.

In other words. Would it somehow increase the likelihood of making more sales?

Thanks for the question, George.

It will absolutely give an advantage and increase the likelihood of more sales. It has done that already for many of the beta testers. It will do it even better as soon as it is released. (Can't spill all the beans yet, sorry! )

Mike

Edit: The service is very similar in features and functionality to e-junkie, with the added benefit of increasing sales as mentioned above.

[Steve Peters Benn]

Hey Mike,

As you know, I am a huge FAN of WarriorPlus services and I think it would be fantastic to have the Pro service offered to anyone who posts a WSO. Personally, I would like a fixed monthly fee in terms of pricing.

[Zeus66]

I voted for the per-WSO basis option. I don't know about others, but I don't do a set number of WSOs every month. Some months I might do 5, the next I might do nothing. Just how I operate. I do such things in clusters usually. So a monthly subscription is not really as useful. I suppose it all works out in the end, though, if you do about the same number of them in a given year.

John

[George Wright]

Originally Posted by MikeLantz

Thanks for the question, George.

It will absolutely give an advantage and increase the likelihood of more sales. It has done that already for many of the beta testers. It will do it even better as soon as it is released. (Can't spill all the beans yet, sorry! )

Please Hurry

George Wright

[MikeLantz]

BTW, I have edited the original post with the current, full feature list. Here it is again for completeness.

• Have your WSOs delivered automatically
• Place a "Buy Now" button directly in your WSO
• Automatically change the price of your WSO based on # of sales
• Auto-updating Buy Now button when price changes
• Limit the quantity available to purchase.
• See statistics on views, clicks, sales, refunds and more
• Protect your products with automatic link protection
• Track downloads and ip addresses to make sure your product is not being shared
• Automatic "BUMP" notification when your WSO gets to page 3
• 1-Click BUMPing
• Paypal Micropayment integration based on current price
• See Paypal transaction details with just 1 click
• Advanced users: Even forward Paypal IPN data to your own server
• Ebook tracking: If you find your work being sold/shared illegally, find the source automatically
• Coming very soon: Auto-responder integration

With more features to be added soon...

There is one feature in there that will be worth more than the price of this service alone. Can you spot it?

Mike

[George Wright]

Track downloads and ip addresses to make sure your product is not being shared?

[Lance K]

I vote for a hybrid that's not listed.

I'd have a per WSO option for those who don't run a lot of WSOs. But I'd also have an option of a yearly (and/or monthly) subscription for those who run WSOs regularly.

[Jeremy Kelsall]

IMO a percentage of sales won't fly with anyone that does decent in the WSO section...especially not 10%. I mean, if you are doing $500 or $1000 maybe it would work, but what about the guys making 10K+ per WSO they run?

It seems like the best pricing structure is the one that you already have in place or maybe a "credit system" where you can buy "tokens" for bulk orders?

[MikeLantz]

Originally Posted by Jeremy Kelsall

IMO a percentage of sales won't fly with anyone that does decent in the WSO section...especially not 10%. I mean, if you are doing $500 or $1000 maybe it would work, but what about the guys making 10K+ per WSO they run?

That's exactly why a percentage option is such a great idea, don't you think!?

Seriously though, I agree with you. For high volume sellers, it would not be a good option. But for low volume sellers, or those new to selling WSOs, it takes out the risk and upfront additional cost.

A hybrid option may be what is best here, though. I have considered your "tokens" idea as well. And perhaps that fits in with a yearly subscription, where tokens can be bought at a discount when purchased in bulk.

Thanks for your thoughts!

Mike

[Lance K]

If you really like the % of sales route, you could do it with a set maximum.

[Kezz]

If I were to use it, I wouldn't go for the montly route, but I'd also like the option to take care of more than one at a time.

So, I'm thinking perhaps you can go like a stock photo site, where you buy credits. You pay a slightly larger amount to buy individual credits, a little less per credit to buy a chunk of them, and so on.

[MikeLantz]

Originally Posted by Kezz

If I were to use it, I wouldn't go for the montly route, but I'd also like the option to take care of more than one at a time.

So, I'm thinking perhaps you can go like a stock photo site, where you buy credits. You pay a slightly larger amount to buy individual credits, a little less per credit to buy a chunk of them, and so on.

Hey Kezz,

Thanks for the suggestion. I agree that your idea would be a good model for the service. I am definitely considering that option.

Thanks!

Mike

[SolomonHuey]

You could also do a percentage based on tiers. For example:

Total sales < $100 = 8%
Total sales from $101 - $500 = 5%
Total sales > $10,000 = 115%

Solomon Huey

[MikeLantz]

Originally Posted by SolomonHuey

You could also do a percentage based on tiers. For example:

Total sales < $100 = 8%
Total sales from $101 - $500 = 5%
Total sales > $10,000 = 115%

That's a great idea... I especially like the 115% part!

Seriously though, thanks for the feedback.

Now, if we are going to do a flat rate, what does everyone think a fair price is per WSO? No one has mentioned that yet.

Thanks!

Mike

[Jeremy Kelsall]

Mike, I honestly think you have to keep your pricing inline with "similar" services...

I've never used your option, but I know that I can do just about everything in your list of features for about $15 a month.

[MikeLantz]

Originally Posted by Jeremy Kelsall

Mike, I honestly think you have to keep your pricing inline with "similar" services...

I've never used your option, but I know that I can do just about everything in your list of features for about $15 a month.

Absolutely, I totally agree. I do already have a price in mind, but am just interested to hear what others think.

Keep in mind one thing though, there is something that WSO Pro will get you that those other services never will, and that is increased exposure for your WSO. With that said, I think everyone will be pleasantly surprised at the price.

BTW, if you want to try it out, it is still in beta and beta licenses are still available for a mere $2.49. How is that for value?

Mike

[Bev Clement]

Mike, if you were doing a % how would you track how much was sold?

Personally I would have a payment structure.

1 - 10 wso
11 - 20 wso

and so it would go on.

You could also consider a spilt low fee to run + % of sales

[GarrieWilson]

I didn't vote and wouldn't use the service for mainly two reasons:

1. I dont run enough WSOs
2. I can do it all and more on my own

However, I suggest you:

1. A monthly/yearly fee
AND
2. Per use fee/sell them in bulk.

That would cover the occasional WSO seller and the bigger sellers.

[Lance K]

Mike, quick question.

If you do a per WSO fee, will the seller incur the fee again each time they bump a WSO? Some of those WSOs get bumped for months and months.

[George Wright]

Because of Bev's post above I want to change my vote to per WSO.

[Roy Carter]

I like the buy credits idea

[MikeLantz]

Originally Posted by Lance K

If you do a per WSO fee, will the seller incur the fee again each time they bump a WSO? Some of those WSOs get bumped for months and months.

That is something I have been thinking a lot about, and I have not come up with a great answer yet. I wouldn't likely charge the same fee for a bump as I would for a new post, but I have considered charging a lower fee per bump.

What do you think would work?

Mike

[MikeLantz]

Originally Posted by Bev Clement

Mike, if you were doing a % how would you track how much was sold?

Personally I would have a payment structure.

1 - 10 wso
11 - 20 wso

and so it would go on.

You could also consider a spilt low fee to run + % of sales

All sales are routed through the WSO Pro system (not payments, just sales). That is how the system can track sales. There are A LOT of benefits to this method which may not be readily apparent, but will be soon when I launch some extra features.

I am not sure I understand what you mean by a "payment structure". Do you just mean selling the licenses in bulk based on how many they buy at a time, or do you mean based on the number of WSOs sold?

I don't know that I would want to charge a fee PLUS a percentage. That sounds like an eBay situation, and gets complicated. The percentage idea would be mostly for newbies, I think, who don't have/want to pay more upfront to get things running.

Thanks so much for your feedback!

Mike

[MikeLantz]

Originally Posted by George Wright

Because of Bev's post above I want to change my vote to per WSO.

George, why would Bev's post make you want to change your vote? I think I am a little confused!

Mike

[peetred]

What about a set amount per so many WSOs ... Say this amount=this many WSO

You could have this option as well as the per WSO option. This way, if it's someone who does alot, they can pay for more and get a discount... but if it's someone who doesnt' do a lot, they can pay for just one.

[Shaun Lee]

Holy smokes such a product exists?

For me, I would prefer it to be a paid-per-WSO. But I'm not planning to do any WSOs anyway, so my opinion doesn't really weigh a lot. I didn't vote, by the way.

[kenboss]

Originally Posted by Lance K

I vote for a hybrid that's not listed.

I'd have a per WSO option for those who don't run a lot of WSOs. But I'd also have an option of a yearly (and/or monthly) subscription for those who run WSOs regularly.

But that hybrid IS listed - isn't it? - it's the last one, about having a choice, and that's what I voted for. Everyone's needs are going to be different - I for one have yet to post my first WSO, but when I do and if I choose to use your service I would definitely want to do the fixed fee until I find out how it goes. If I eventually decide that WSO's are my LIFE , I would probably start opting for the subscription or percentage.

But I have no idea how that would work from your end Mike. Would handling all those options create an administrative nightmare for you, or is it easy to do?

Ken

[JayXtreme]

I quite like Lance's idea of a hybrid for options...

Leave it open for people to choose, based on how many WSO's they run each month/year

Peace

Jay

I did not vote as I can do all this on my own also.. No need for anything extra.

But I would suggest going on a Per-WSO basis with the option to buy packages of 2, 5, 10, and etc.. and then one more option for lifetime....

James

[SolomonHuey]

That's a great idea... I especially like the 115% part!

Seriously though, thanks for the feedback.

Mike

I had a feeling you would ...

Solomon Huey

[MikeLantz]

Thanks everyone so far for the feedback. It looks like the main method I will be using is going to be on a per-WSO basis, with also some hybrid options thrown in.

Any other thoughts? Please let me know. The service should be launching in a few days.

Mike

[Louise Green]

Because the WSO's move so fast, it would be great if every WSO had the same amount of time on page one to stop it being knocked down after a few hours. Not sure if it's a feasible idea.

[Jeremy Kelsall]

Originally Posted by threatlevelorange

Is $1,000 really low for a WSO? Do WSOs that are high quality still sell severall months after they are taken off the front page?

I think a lot of people would consider $1,000 a good outing in the WSO section..It really depends on how you position yourself and how well you have targeted your market.

[Troy_Phillips]

Originally Posted by Jeremy Kelsall

I think a lot of people would consider $1,000 a good outing in the WSO section..It really depends on how you position yourself and how well you have targeted your market.

Jeremy it is about time for one of those Threads from you that makes everyone sit up and listen.

Really enjoy it when you throw a nugget our way .

I have used the op's warrior pro and it was well worth the $10 I paid . Will use again .

[homeworkin]

I have not done a WSO yet, so for me a "dip my toe in the water" approach would work best. I know some people do great at WSO, but for me it is an untested market. I'd prefer to pay by use. So, the credits approach is a great idea for how I operate. A busy month I might use more, a slower month when I had other irons in the fire would use fewer.

[designfuschion]

I'd prefer the option to choose the method that suited me at the time.

What if a wso was a failure?
I'm about to all going well venture out on my first 2 wso's. I reckon it will either do well or fail.

I'd like a "choose your own option"..
or..
how about $5month plus if sales are made by months end

Total sales < $100 = 1%
Total sales from $101 - $500 = 2%
Total sales from 501-$2000 = 2.5%
2000-10,000=4%
10,001+ 5%

That way you'd be guaranteed a minimum of 5$ from a newbie and the more money they make,so will you. If a user makes no money they don't get charged the percentage.

If a person was only going to make say 1 wso for that month then they could pay per wso.