Making bad marketing ideas good
"I yank open the fridge. It's 8pm, and I haven't eaten yet. I'm STARVING, except my fridge doesn't seem to care. It's slim pickins tonight.
In the crisper draw, there's half a raw eggplant -- it's starting to brown, and the skin is starting to wrinkle. Above that, some stale bread. (Well, the ENDS of the bread. And really, it's more likely I bludgeon someone to death with this than eat it.)
There's a lemon, cut in half, in a ziplock bag, which is now a vacation home for some mold. A hardened piece of parmesan cheese, grated down to the rind, is crammed in the back corner of the fridge.
And in the middle of all that "food" is a little round tupperware container with some leftover spaghetti, just a few flecks of red sauce caked onto the pale pasta, hinting at dryness. Also sadness.
But sad is not what I feel.
I feel...excited?"
Isnt that amazing copy?
It comes from
https://marketinginsidergroup.com/co...eas-not-alone/
and from that, the author segues into how to save your bad marketing and copywriting ideas as well.
I highly recommend you read it - the takeaways include:
".... You're CONSTANTLY starting with stuff that's just not quite there, whether it's simply raw and incomplete (ideas, materials, etc.) or truly broken (the bad idea, the short-sighted thinking, the brand-first rather than audience-first approach).
I'd wager your creative impulses serve you well in these situations, right? You never question WHY you're out to make the most of that stuff. Yet at first, you probably skip many steps in your head -- i.e., the how -- to first picture the destination. "We could do THIS! Wouldn't it be cool if THAT! Let's try to make it go THERE!""
Love the inspiration.... what do you think?