Can you create a lead generation business?

11 replies
Everyone knows what a lead is, and many businesses are built by collecting and selling leads to companies and vendors alike.

Question is though, can this be effectively created online as well?

Example:

Can I build a website that focuses on collecting leads, potential customers in various topics and markets, and then sell them to companies and vendors within said market?

Just curious, started thinking about affiliate marketing and leads and thought of the idea. Haven't really researched it at all so.

Thanks!
#building a business #business #create #email help #generation #lead #lead business #lead generation
  • Profile picture of the author Mark Singletary
    There are a lot of posts about this in the Offline forum. Several members do exactly this and have shared a bunch of helpful information. You may want to browse/search through that subforum. You may even consider asking a mod to move this to there.

    Mark
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  • Profile picture of the author Boss Shaw
    Yes That's the best way of making money online. Affiliate Marketing is no doubt one of the easiest way to make money with no SEO, Articles submissions, a lot of postings and all that silly techniques.
    With just a list of potential buyers you can earn Thousands daily or weekly or monthly. And the best part is that there is no restriction of working hours or promotion.

    The best part is after some time you also feel yourself eligible to write something, launch YOUR own product and spread the Goodness in this world
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  • Originally Posted by karlstech View Post

    Everyone knows what a lead is, and many businesses are built by collecting and selling leads to companies and vendors alike.

    Question is though, can this be effectively created online as well?

    Example:

    Can I build a website that focuses on collecting leads, potential customers in various topics and markets, and then sell them to companies and vendors within said market?

    Just curious, started thinking about affiliate marketing and leads and thought of the idea. Haven't really researched it at all so.

    Thanks!
    I am not sure whether you can legally sell the leads unless in your TOS you have mentioned the information collected can be shared to the third party
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    • Profile picture of the author karlstech
      Originally Posted by chyanitseospecialist View Post

      I am not sure whether you can legally sell the leads unless in your TOS you have mentioned the information collected can be shared to the third party
      This was my concern as well, though I do believe that if the terms of service clearly state that the person's email they sign up with can be used to share with a third party, just like you said. then it's within "fair use".

      Of course, I cannot confirm this and such a matter needs to be thoroughly researched first and foremost.
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  • Profile picture of the author DABK
    yodle.com, which I don't like, is a $65 millions online lead-generation business.

    What do you think yelp.com is? How about facebook? How about zillow.com?

    How about Google?

    Originally Posted by karlstech View Post

    Everyone knows what a lead is, and many businesses are built by collecting and selling leads to companies and vendors alike.

    Question is though, can this be effectively created online as well?

    Example:

    Can I build a website that focuses on collecting leads, potential customers in various topics and markets, and then sell them to companies and vendors within said market?

    Just curious, started thinking about affiliate marketing and leads and thought of the idea. Haven't really researched it at all so.

    Thanks!
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  • Profile picture of the author LindyUK
    Originally Posted by karlstech View Post

    Everyone knows what a lead is, and many businesses are built by collecting and selling leads to companies and vendors alike.

    Question is though, can this be effectively created online as well?

    Example:

    Can I build a website that focuses on collecting leads, potential customers in various topics and markets, and then sell them to companies and vendors within said market?

    Just curious, started thinking about affiliate marketing and leads and thought of the idea. Haven't really researched it at all so.

    Thanks!
    Hello Karlstech

    Lead generation as a business is more traditionally generating leads Online to sell to Offline Business's. It is one service that we offer to Offline Business's.

    You seem to be asking if you could do the same but sell them to Online Business's?

    Why would you want to do that when you can use the leads yourself for Affiliate Marketing or CPA offers. Some Affiliate programs pay US$100 or more for a signup (some Online Dating sites as an example) or a few dollars per lead.

    Affiliate Marketing accounts for only a small part of our Business now, (we are more into providing Online Services to Offline Business's) but we still make around US$3 Million per year in Affiliate commissions.

    We started with Affiliate Marketing 13 years ago, first competed with everyone else using all the traditional marketing methods, then 10 years ago changed our tactics to a more closed system of generating our own lead base's to market to. That change took us from fishing in the ocean with every other Affiliate Marketer, to fishing in our own pond with no competition.

    I do not see the sense in what you are suggesting, unless I misunderstand your post.

    Cheers
    Lindy
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  • Profile picture of the author Marc Lawrence
    You can create any type of business you want including lead generation, but if you can gain access to leads that are actually good then why would you want to sell them

    If you can even collect a steady flow of leads with all the required information...name, email, location, phone number, etc...the bottle neck just like any other Online Business is can you get enough people to actually buy from you or at least stir up a decent sized affiliate member base bare some of the burden of promoting for you.
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  • Profile picture of the author DIABL0
    The lead generation business is huge!

    I have been generating leads online for almost 18 years, These days I do a lot of PPL(pay per lead) offers through CPA networks. When I first started in the business there were no CPA networks or at least none that I knew of, so I had to develop the entire offer myself. I still did this on and off even after getting more involved with PPL offers, but these days I've started to get back heavily into developing my own offers.

    The most worthwhile way to do this is for you to build the offer and test it and get it to where it's a high converting offer and then get affiliates to promote it and generate the leads.

    The reason why affiliates are the way to go, obviously you will be able to generate much higher volume than you could yourself, but, your will be paying a significant amount of the lead revenue to the affiliates. However, you will get to keep all the money that is generated from the thank you page traffic and you get a copy of all the lead data and you can then monetize it and keep all the money from it as well.

    The real key is optimizing the lead page and form, so it gets the highest conversions possible and with so much traffic these days coming from mobile devices, you have to optimize for it as well. There are tons of super affiliates out there that can generate $10K-$100K+ per month in commissions and they are always looking for lead gen offers that convert good. I'm telling you this from experience, because I'm what everyone calls a super affiliate and I'm always looking for a good converting lead offers to run. In addition, look to get email marketers as affiliates, as the quality from email is normally very high and the better the quality, the more you can get. If your generating pooor quality leads, you will never last in the business.

    Another thing that is super important is to host your lead pages with a fast/reliable host! I have seen as much as a 10% increase in conversions by just switching the hosting to a top provider

    Anyway, lead generation is hands down one of the best businesses anyone could get into Plus it's fairly cheap to get started that anyone could do it. I would recommend generating leads in the financial vertical, as they are going to pay well and there are plenty of buyers.
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    How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
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  • Profile picture of the author EPoltrack77
    Sure! If you separate yourself from the most and bring them good quality leads. You can even sell leads to your local automotive dealership and sell a quality lead for say well my first leads I sold for forty bucks each and I was getting them for around a couple of bucks.
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  • Profile picture of the author abhinav98
    hello karls,

    well definitely it is possible and there are a pool of technique that can be used for this purpose, i would like to know your specific expectation that i can answer precisely to your query.
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  • Profile picture of the author nikhilsonu44
    Yeah above which you said is one of the best way to make money online.You can get more info on offline forum in detail. Affiliate marketing is also possible by without seo or content promotions. You can buy a list of related niches solo ads (email lead list) from udimi .com website and u can get 100% sales.
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