6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Ratio of subscribers to immediate unsubscribers

by TravisVOX
5 replies
I started building a list in a new niche for me yesterday and tossed some PPC advertising out there to test the waters.

I received a decent amount of sign-ups, about average for PPC campaigns. But, this time, I received a fairly large amount of "unsubscribes" immediately. The magnet is an e-course so it's not like they signed-up, downloaded a book and then ditched the list. And the first "issue" is good content.

My question is what do others typically see in terms of subscribers to immediate unsubscribers?
#list #ratio #subscribers #unsubscribers
  • Profile picture of the author oneplusone
    Why don't you ask people on your list to e-mail you back with their comments on what they think of your e-course.

    It could be they don't like something about your content, or the people that unsubscribed were not serious in the first place and the rest are happy.

    Either way it is worth getting some feedback from people.
    Signature
    'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
    {{ DiscussionBoard.errors[1139679].message }}
    • Profile picture of the author TravisVOX
      This is a good idea, and I will definitely add a "module" for feedback. I think you're probably right in that they weren't serious to begin with. Perhaps I just got a bad couple of sign-ups.

      Thanks!
      {{ DiscussionBoard.errors[1139725].message }}
      • Profile picture of the author Adrian Jock
        Originally Posted by TravisVOX View Post

        I think you're probably right in that they weren't serious to begin with. Perhaps I just got a bad couple of sign-ups.
        Oh, no. Such view is a very wrong approach. Generally speaking, when something goes wrong, don't blame the others and especially don't blame the prospects and the customers. Blaming others is the easiest way but not the most productive one.

        Instead of assuming that it's their fault, stop for a moment and check what you did. Then double check it. You'll never improve a business by blaming prospects, subscribers, customers and so on. Try to improve what you're doing, try to improve the quality of your work, etc. Don't assume that you and your work are perfect and the people who don't like them are not serious ...
        {{ DiscussionBoard.errors[1140388].message }}
  • Profile picture of the author SolomonHuey
    Just throwing this out there as another possibility ... but there is also the issue of giving away too much content. So much that it's either overwhelming or so informative that they have no need to stay subscribed.

    But yea, poll your subscribers AND the people who leave.

    Solomon Huey
    Signature

    Solomon Huey
    Having Trouble Getting Traffic [YOU]?     - My Blog - EliteSafelist - FastActionAds

    {{ DiscussionBoard.errors[1140778].message }}
    • Profile picture of the author TravisVOX
      Very true about "blaming the customer" ... I did just that. I'm going to review that first lesson and just see if it's doing too much too soon or not. Perhaps it satisfies their needs/desires.

      Great stuff, thanks!
      {{ DiscussionBoard.errors[1140790].message }}

Trending Topics