How do you collect feedback from clients?
Just wondered how many of you seek formal feedback from clients or if you mainly just get informal feedback over the phone or email.
Do you think feedback forms (online or otherwise) are redundant for marketers? Or do you think it is essential?
I'd love to be more pro-active in this area as I do think it provides valuable information.
WOM and referrals is really my only form of BDM, however as my business evolves I wonder if I should be more structured about feedback.
What's your process?
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