How Much Difference Does Color Make?

by Arlin Audrain

Posted: 15 years ago 4 replies

INTERNET MARKETING

Has anyone experimented with color with regards to invoking customer response?
I was in out Target store the other day and noted the bright Red color inside the store. At the time I wondered if they decorated that way to bring out an aggressive buying emotion in people...

#color #difference #make

BrainDance

15 years ago

this is a great site on the psychology of color and how individuals respond. Welcome to Color Matters - Everything about color - from color expert Jill Morton
The left menu has links to interesting info about emotion and effects color has.
happy reading!

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Arlin Audrain

15 years ago

Originally Posted by BrainDance

Thanks. I'm checking it out now.

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havplenty

15 years ago

Originally Posted by Arlin Audrain

Yeah colour

does affect mood. The big companies use their data from the R&D department to get you to buy stuff all the time.

I am going to experiment with my sales pages as soon as I figure it out.

Thanks,

Hav

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Brian Cook 15 years ago

Don't forget those of us that are seriously color-deficient
(a.k.a. "color blind")... we see things differently

Accessibility and the Web - Designing Web Pages that are Color-Blind Friendly

Brian
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How Much Difference Does Color Make?

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