Cold Traffic & Warm Traffic
Simply put cold traffic is traffic coming and seeing your name and site for the very first time. As your traffic see's you more and more whether its through email or even a banner on a website they will warm up to you and the click response will go up.
Getting the good clicks and conversions from your cold traffic before they warm up is a good habit to form. This is good for your landing pages and other things.
Cold traffic and warm traffic. It's fun paying attention to this stuff because you can do more and the results come in much easier and more consistent.
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