Is this a clever way to get traffic for our mobile app?
Hi,
I have been trying to think of different ways to drive downloads for our mobile apps.
And like many of you, I have been doing a lot of research and learning what not to do. There is a ton of information out there and it can be exhausting. I do find the Warrior Forum a great source of information, so thanks to everyone who has posted invaluable information.
I found many companies that promise tons of downloads on the cheap for our mobile apps but realized that they are simply using bots and this will probably get us banned. Its just as dangerous as the numerous review services. I do know Apple and Google monitor for these activities.
What I wanted to try was something different and wanted to know your opinion.
We recently made a great word puzzle game for both iOS and Android. The game has been well received amongst family and friends. In fact, many of our friends are cursing us as they tell us they are addicted and can't stop playing. Excellent feedback. So far so good.
We do have plenty of competitors but we feel our game goes above and beyond what everyone else has. The game is a unique word search puzzle game, but online the other games, we have a puzzle of the day, and a puzzle creator which not only gives our users the ability to create their own puzzles, but you can add a photo or video so that when you share the puzzle, your friends can't see your photo or video until they solve the puzzle. Kinda cool right?
We also spent a lot of time developing the game in 14 languages so it makes for a great way to learn a foreign language or simply play in your native language. Obviously plenty of opportunities for more growth and money for us.
So here is what we want to do.
We were thinking of a contest. One where the winner or winners get a small percentage of sales. In order to win, the winner would have to get us the most downloads.
Currently our top competitor is crushing it and making about 1.3 MM a month with in app purchases. We know we have a better product, social features built in and more languages. But we need traffic and downloads.
We don't want to get banned by buying downloads and buying ads are very expensive. So we thought, why not a contest to really award the winners with a piece of the action.
What do you think? Is this stupid? Are we barking up the wrong tree?
We would love to hear your opinions and if you have other ideas on how we can effectively market the game, we would love to know.
Thanks in advance.
Rick
I have been trying to think of different ways to drive downloads for our mobile apps.
And like many of you, I have been doing a lot of research and learning what not to do. There is a ton of information out there and it can be exhausting. I do find the Warrior Forum a great source of information, so thanks to everyone who has posted invaluable information.
I found many companies that promise tons of downloads on the cheap for our mobile apps but realized that they are simply using bots and this will probably get us banned. Its just as dangerous as the numerous review services. I do know Apple and Google monitor for these activities.
What I wanted to try was something different and wanted to know your opinion.
We recently made a great word puzzle game for both iOS and Android. The game has been well received amongst family and friends. In fact, many of our friends are cursing us as they tell us they are addicted and can't stop playing. Excellent feedback. So far so good.
We do have plenty of competitors but we feel our game goes above and beyond what everyone else has. The game is a unique word search puzzle game, but online the other games, we have a puzzle of the day, and a puzzle creator which not only gives our users the ability to create their own puzzles, but you can add a photo or video so that when you share the puzzle, your friends can't see your photo or video until they solve the puzzle. Kinda cool right?
We also spent a lot of time developing the game in 14 languages so it makes for a great way to learn a foreign language or simply play in your native language. Obviously plenty of opportunities for more growth and money for us.
So here is what we want to do.
We were thinking of a contest. One where the winner or winners get a small percentage of sales. In order to win, the winner would have to get us the most downloads.
Currently our top competitor is crushing it and making about 1.3 MM a month with in app purchases. We know we have a better product, social features built in and more languages. But we need traffic and downloads.
We don't want to get banned by buying downloads and buying ads are very expensive. So we thought, why not a contest to really award the winners with a piece of the action.
What do you think? Is this stupid? Are we barking up the wrong tree?
We would love to hear your opinions and if you have other ideas on how we can effectively market the game, we would love to know.
Thanks in advance.
Rick
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Regional Warrior -
Thanks
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ASOtop1 -
Thanks
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