Newbies-Have You Created (Or Trying to Create) an Info Product?

[1wisewoman]

Hi,

From one newbie to another:

Have you created an info product yet? No matter how big or small-free report, ebook, audio, video..

What was or is your biggest challenge to creating the info product?

For those who have, any systems or training recommendations in info product creation for newbies?

[Mukul Verma]

Well I am releasing my first info product TODAY after being in running business for almost 6 years online (check signature).

For me the most challenging part is working with the systems and techy stuff to work so everyone can enjoy your product. Example I had MAJOR issues once I though I was complete, I foundout that it worked in Firefox, but would not play in Sarafi or Explorer, took a lot of time to fix.

So small things can be bigger things, leave time for it.

[Slim Shady]

I am starting on my Traffic Generation Methods Videos this week and I am creating an Article Rewriting and Submission Service. So I am am all game on creating my own products. I think anyone interested in creating Videos on the Internet, I have some cool Free Software that can screen capture your desktop and I think this is the easiest way on creating your own products.

What is your opinion?

Ray.

[djleon1]

I created an ebook on how to sell books online. It is my most successful IM venture to date. Writing it was easy since it is what I do. I found a third party to design the site but the hardest part was the copy for the sales page and I am still not sure if it is any good though it does convert. I tried to get a 3rd party to write through the WF but my experience was terrible. Also - trying to figure out what to charge for it was a pain but the price it is at now works.

[pbennett]

I'm almost ready to release my online class. It's pretty scary, as far as I'm concerned. I'm afraid people might throw it back in my face and want a refund. I'm probably going to do a little more testing before I actually go live...

There's a whole big industry around alternative gluten-free flours, including authors, big name chefs....etc.... and here I am sitting in a little po-dunk town with something that works but nobody teaches...

so yeah, it's scary for me.

[R Hagel]

One big problem I see is that new marketers sometimes create what they think people will need... rather than giving their target market what they want. In other words, there's a lack of market and product research. Folks just jump in, create a product... and months later they realize no one is buying because no one wants it.

cheers,
Becky

[Mukul Verma]

Originally Posted by pbennett

I'm almost ready to release my online class. It's pretty scary, as far as I'm concerned. I'm afraid people might throw it back in my face and want a refund. I'm probably going to do a little more testing before I actually go live...

There's a whole big industry around alternative gluten-free flours, including authors, big name chefs....etc.... and here I am sitting in a little po-dunk town with something that works but nobody teaches...

so yeah, it's scary for me.

I had thought that, but bottom line is i concluded. I know what I am teaching, I build a quality product that will help people I will have little to worry about refunds. Yes it does happen, but less then a quality product that is suggested to others

Best of luck!!!

[1wisewoman]

Originally Posted by Imran Naseem

I agree with you on that.

It is becoming more and more competitive to sell a product.
However, if you give the market what they want - then you have a product
that is going to sell.

This is where I get stuck, in doing research to create a product. There's so many methods for researching. Only to find out, for instance, that a high search volume doesn't mean that people are spending money for that information...they may be looking, but they're not spending.

For example, I was researching the topic of eczema using a keyword tool I bought, and was shocked to find that a change in the verbal tense of one word could mean a huge difference between attracting information seekers and buyers

[R Hagel]

Originally Posted by 1wisewoman

This is where I get stuck, in doing research to create a product. There's so many methods for researching. Only to find out, for instance, that a high search volume doesn't mean that people are spending money for that information...they may be looking, but they're not spending.

For example, I was researching the topic of eczema using a keyword tool I bought, and was shocked to find that a change in the verbal tense of one word could mean a huge difference between attracting information seekers and buyers

Keyword research is only a part of your research. You should go to marketplaces (like Clickbank.com and Amazon.com if you're selling info products) to find out what people are ACTUALLY buying. That is, find out the top selling products in your niche.

Another way to find out what people are buying is to see what marketers are paying to advertise over the long run. For example, if a marketer keeps dropping PPC cash for an ad for a certain product, then it's a good bet that product is selling.

Now, you don't copy the top products. Rather, you create a product on a similar topic. But you make your product better. That means you'll need to review and use these other products. And you'll need to read reviews from customers (like on Amazon) to find out what people like and don't like about the products.

Then you keep the good points in your (strengths) in your product while improving on the bad points.

For example, let's say you're making a weight loss product. If the top selling product is an ebook, and if everyone is saying a strength of the ebook is that it includes recipes, then your ebook better include recipes. If the reviews say that a weakness of the book is that it doesn't explain the exercises enough, then you'll want to include pictures or even videos that show people how to do the exercises.

In short: Give people what they're already buying. Do NOT clone/copy products. Instead, create better products around similar topics.

(Note: You may even create similar products that you aim at different niches. For example, if "trick training for Yorkies" is a top-selling product, then maybe you can consider creating a "trick training for poodles" product.)

Obviously this isn't a complete lesson in research, but it gives you a place to start.

Cheers,
Becky