The Road to successful content marketing
With an in-depth vision of Content Marketing from 'Content Marketing Institute'. Let's proceed towards a quick view regarding the sure shots to success in this field. The prefect management of a team towards a smooth style of content marketing, is not only a question mark to the newcomers, but also sometimes poses a threat to the experienced.
In addition to my previous Book of Answer post, today's going to be a package of some answers from me on the essential skills, team resources and operational processes which will lead your content engine to ride a wave of success.
Building your Team: Place each person of your team in the most comfortable area relevant to their skill set. The content marketing will be smoother, quicker and streamlined. Here's some tips regarding this:
What roles do most content teams need?
The requirement varies according to the kind of content, as an example, video creator, blogger or social media executive. In order to achieve success you must fill the key editorial roles very efficiently. As an example:
What Skills should we require from potential content team members?
As the openings for content writers are increasing, the variety of required skills is also growing.
Here are some of them:
In addition, some 'soft skills' to make the circle complete are:
These are the key skills, which keeps your team a step ahead and leads the team to sure success in content marketing.
Is it better to work with in-house teams or outsourced talent?
When it comes down to the question of involving in-house teams or outsourced talent, here are some points to determine your best-matched option:
How do we find the best content creators to work with?
Rather than focusing on one's job title while hiring content creators, the ability to match the strategies and skills which will be beneficial in the practical field should be considered. Let's know some other criteria:
Where should our content team fit within our organisation?
With varieties in requirements, though it involves various disciplines, the content team mainly fits in the marketing department. Still, there are a few platforms to consider:
Setting your standard, policies and operating procedures
A great management structure and personalised instruction to each and every member of the team can progress the whole project greatly.
What can be done to increase the team-relationship, efficiency and productiveness?
While allowing enough space to each writer, here are the processes to balance the entire operation:
Take a look over the entire posting process:
What additional tools might help to run smoother operations?
Few tools to work with:
Channel pan
From the above discussion, it's clear, there are multiple conditions and factors in the field of Content Marketing. But, in the long run the team which will be a balanced, composed of virtues, with co-operation and tactical strategies will stand apart.
After this quick view, I'm pretty sure that you feel a definite urge from within to learn an even more detailed interpretation of those 'Corporate-mantras". For this, you will just have to give a look to The Content Marketing Book of Answers: Managing Your Content
Now, from your personal experiences, my friends, let me know which one of the factors is most important to you.
In addition to my previous Book of Answer post, today's going to be a package of some answers from me on the essential skills, team resources and operational processes which will lead your content engine to ride a wave of success.
Building your Team: Place each person of your team in the most comfortable area relevant to their skill set. The content marketing will be smoother, quicker and streamlined. Here's some tips regarding this:
What roles do most content teams need?
The requirement varies according to the kind of content, as an example, video creator, blogger or social media executive. In order to achieve success you must fill the key editorial roles very efficiently. As an example:
- Editor-in-Chief: This person is responsible to determine the entire strategy and to direct the approach of the content and if necessary, may take some tactical decisions too.
- Managing Editor: Working with the creative team, he looks after the practical implementation of the strategy.
- Writers and Editors: Following all the required conditions, they produce the content.
- Designers: they look after the appearance, feel, logos and branding to make the whole thing more visually appealing.
- Producers/webmasters: This part looks after the technical duties regarding publishing like templates, content pages, connectivity and verification etc.
What Skills should we require from potential content team members?
As the openings for content writers are increasing, the variety of required skills is also growing.
Here are some of them:
- Promotional expertise: Profound knowledge and experience in promotional techniques leads the list.
- Social media management: Being in touch with the relevant communities of the virtual social world helps a lot to accelerate the marketing.
- Audience development: Expertise in sustaining brilliant relationships with customers that create leads.
- Experience with key analytics, tracking and measurement techniques: The ability to understand the thing and way of measurement.
- Data analysis: The intense knowledge of separating the signal from noise, understanding the requirement of performance data and ability to translate it into sound decision-making.
In addition, some 'soft skills' to make the circle complete are:
- Members with curiosity to read learn and apply it in the practical field.
- Patience to listen to the customer's needs carefully.
- To remain dynamic and creative in order to explore new domains.
- Have someone with who is comfortable with emerging technology.
- Fluent communicators to sustain a good relationship with both clients and upper management
These are the key skills, which keeps your team a step ahead and leads the team to sure success in content marketing.
Is it better to work with in-house teams or outsourced talent?
When it comes down to the question of involving in-house teams or outsourced talent, here are some points to determine your best-matched option:
- The more confidential information is, the more an in-house team is suitable.
- Think which one will be suitable - hands-on creation or delegation.
- Consider the requirement for the level of expertise which in-house teams will be far better than an agency or freelancer.
- In order to get a much quicker delivery, a fully functioning content engine in-house team will be your perfect pick.
How do we find the best content creators to work with?
Rather than focusing on one's job title while hiring content creators, the ability to match the strategies and skills which will be beneficial in the practical field should be considered. Let's know some other criteria:
- A perfect portfolio.
- Mixing with other team members.
- Adaptability of new skills and technology.
- Attention to details.
Where should our content team fit within our organisation?
With varieties in requirements, though it involves various disciplines, the content team mainly fits in the marketing department. Still, there are a few platforms to consider:
- Ad hoc models are best for beginners.
- Assignment of channel managers.
- A central strategist model.
Setting your standard, policies and operating procedures
A great management structure and personalised instruction to each and every member of the team can progress the whole project greatly.
What can be done to increase the team-relationship, efficiency and productiveness?
While allowing enough space to each writer, here are the processes to balance the entire operation:
- Developing content.
- Editing, designing.
- Scheduling and publishing content.
- Tracking performances.
- Optimizing content.
Take a look over the entire posting process:
- Editor assigns topic to writer.
- Writer creates draft and notifies editor.
- The writer and editor mutually do the corrections required and editor sends for review to legal.
- Legal edits and resend it to the editor.
- Editor saves it and sends to the proof-reader who updates it and notifies production manager that it is ready.
- Manager notifies about the flaws.
- It is corrected and schedules publication.
What additional tools might help to run smoother operations?
- Unique points of view.
- Communication skills.
- Covering topics and frequency of delivering.
- Overall quality of one's content.
Few tools to work with:
- Editorial style guide.
- Editorial calendar.
- Contributor guideline.
Channel pan
From the above discussion, it's clear, there are multiple conditions and factors in the field of Content Marketing. But, in the long run the team which will be a balanced, composed of virtues, with co-operation and tactical strategies will stand apart.
After this quick view, I'm pretty sure that you feel a definite urge from within to learn an even more detailed interpretation of those 'Corporate-mantras". For this, you will just have to give a look to The Content Marketing Book of Answers: Managing Your Content
Now, from your personal experiences, my friends, let me know which one of the factors is most important to you.