Having loyal customers is a myth in the online world of cut throat competition?

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I have been operating a website since number of years and I am at an Okayish stage. The thing on which I have always focused on is providing maximum satisfaction to the customers in terms of quality, on time delivery, exchange policy, refund policy etc.

But somewhere, still the thirst of having a loyal customer looks unquenchable, as in the present era people are bombarded with innumerable items at competitive rates, though I have always tried to be one step ahead from my competitors in terms of marketing strategies.

So, if I am offering the same products to the same people at the same price, how can I gain loyal customers?

I want my customers to come back to me
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