Does Copyblogger Know Something About Alternative Content We Don't?

Before y'all get excited and start telling me that the folks at Copyblogger probably know a lot more than many of us, I'm not talking about their skill with the written word, or even the advice they give, which is usually excellent. I'm talking about their use of alternative content.

One thing I've learned is that you generally have to include more than one relevant image in a post if you want to keep eyeballs on the post and not have all your readers emigrating to Siberia out of boredom. And I'm not the only one who thinks this. In fact, I think that once, a long time ago, I may have even read something to that effect on Copyblogger.

Anyway, if you check out their articles, you'll find that almost all of them have one image at the top and that's it. So, do they know something the rest of us plebs don't?

Or are they relying on their brand to keep eyeballs on the page? I supposed they could have built up so much credibility by now that they could get away with not posting images at all. But I don't know. Wouldn't they want to keep attracting new readers too?

And just to prove they aren't always right, at one point, they decided to turn off comments on their site and get people to comment only on Google+ and on LinkedIn. That obviously wasn't such a hot idea since the comments are now back on.