Opt-In Form Placement Experiment

Michelle Strait · 09-02-2009, 05:33 AM

Hi,

I recently did a test with one of my opt-in forms. The product is a free report, but I created a sales letter for it anyway. The opt-in form appeared in 3 places on the page:

1. At the top before the sales letter. I briefly explained the offer using bullet points.
2. In the middle of the sales letter.
3. At the very bottom of the sales letter.

Results:

The opt-in form at the very top of the page generated the most subscribers, with a conversion rate of 32.2%. The form in the middle of the page came in second. And the form at the very bottom generated no subscribers at all.

I guess it's not a big deal and the numbers could be better, but I shared these findings because someone might find the info useful.

Fuad Tolieb · 09-02-2009, 05:38 AM

32% is great! I currently have a 30% opt in rate but its a opt in page only.

What I find more great is that you have a 30% optin rate on a sales page, that means that those bulletpoints of yours are very good.

Can you show me the website?

Kezz · 09-02-2009, 05:45 AM

Thanks for sharing your results Michelle. Was the top opt in box the standard thin kind, with the name and address fields sitting on top of each other?

I ask because I've been creating some wide opt in boxes, where the name and address fields sit side by side. I'd be very interested to hear what kind of results you might get with the same page using a wide opt in.

Alexa Smith · 09-02-2009, 06:57 AM

Thanks very much for posting this, Michelle.

May I ask over what number of opt-ins the 32% figure was measured?

Michelle Strait · 09-02-2009, 07:08 AM

Quote:

Originally Posted by jrise

32% is great! I currently have a 30% opt in rate but its a opt in page only.

What I find more great is that you have a 30% optin rate on a sales page, that means that those bulletpoints of yours are very good.

Can you show me the website?

I'll send you the link via private message.

Michelle Strait · 09-02-2009, 07:12 AM

I changed the layout and got rid of one of the opt-in forms. So now there are only two. One at the very top and one at the bottom.

Michelle Strait · 09-02-2009, 07:18 AM

Yes, it was a standard opt-in box with the fields on top of each other. I've never seen the side by side design.

Quote:

Originally Posted by Kezz

Thanks for sharing your results Michelle. Was the top opt in box the standard thin kind, with the name and address fields sitting on top of each other?

I ask because I've been creating some wide opt in boxes, where the name and address fields sit side by side. I'd be very interested to hear what kind of results you might get with the same page using a wide opt in.

Kezz · 09-02-2009, 07:23 AM

If you'd be willing to test it out and share the results, I'd be happy to help you with some code to try the side by side option if you'd like.

Here's an example to show you what I'm on about:

09-02-2009, 05:33 AM	#1
Michelle Strait Writing Warrior War Room Member Join Date: Nov 2006 Location: Alabama Posts: 588 Blog Entries: 5 Thanks: 40 Thanked 61 Times in 15 Posts Contact Info	Opt-In Form Placement Experiment Hi, I recently did a test with one of my opt-in forms. The product is a free report, but I created a sales letter for it anyway. The opt-in form appeared in 3 places on the page: 1. At the top before the sales letter. I briefly explained the offer using bullet points. 2. In the middle of the sales letter. 3. At the very bottom of the sales letter. Results: The opt-in form at the very top of the page generated the most subscribers, with a conversion rate of 32.2%. The form in the middle of the page came in second. And the form at the very bottom generated no subscribers at all. I guess it's not a big deal and the numbers could be better, but I shared these findings because someone might find the info useful.
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09-02-2009, 05:38 AM	#2
Fuad Tolieb Simplicity Is Key War Room Member Join Date: Oct 2008 Location: The Netherlands Posts: 907 Thanks: 143 Thanked 266 Times in 87 Posts	Re: Opt-In Form Placement Experiment 32% is great! I currently have a 30% opt in rate but its a opt in page only. What I find more great is that you have a 30% optin rate on a sales page, that means that those bulletpoints of yours are very good. Can you show me the website?

09-02-2009, 05:45 AM	#3
Kezz Kezz Bracey War Room Member Join Date: Dec 2008 Location: Australia Posts: 1,291 Blog Entries: 5 Thanks: 323 Thanked 596 Times in 291 Posts	Re: Opt-In Form Placement Experiment Thanks for sharing your results Michelle. Was the top opt in box the standard thin kind, with the name and address fields sitting on top of each other? I ask because I've been creating some wide opt in boxes, where the name and address fields sit side by side. I'd be very interested to hear what kind of results you might get with the same page using a wide opt in.
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09-02-2009, 06:57 AM	#4
Alexa Smith Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008 Posts: 13,590 Thanks: 7,475 Thanked 9,484 Times in 4,926 Posts	Re: Opt-In Form Placement Experiment Thanks very much for posting this, Michelle. May I ask over what number of opt-ins the 32% figure was measured?
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09-02-2009, 07:12 AM	#6
Michelle Strait Writing Warrior War Room Member Join Date: Nov 2006 Location: Alabama Posts: 588 Blog Entries: 5 Thanks: 40 Thanked 61 Times in 15 Posts Contact Info	Re: Opt-In Form Placement Experiment I changed the layout and got rid of one of the opt-in forms. So now there are only two. One at the very top and one at the bottom.
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09-02-2009, 07:23 AM	#8
Kezz Kezz Bracey War Room Member Join Date: Dec 2008 Location: Australia Posts: 1,291 Blog Entries: 5 Thanks: 323 Thanked 596 Times in 291 Posts	Re: Opt-In Form Placement Experiment If you'd be willing to test it out and share the results, I'd be happy to help you with some code to try the side by side option if you'd like. Here's an example to show you what I'm on about:
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