How to Reach Baby Boomers, Gen-Xers and Millennials with Your Online Marketing
Debating headline for blog posts from "Quick Sprout".
There's nothing like a one size fits all approach to marketing. Especially when marketing to a diverse range of age groups. While dealing with several age groups, income levels, genders etc, there is a requirement of flexibility, understanding of habits and psychology of different customer bases. We can also say that customer segmentation is implemented here, which is a practice to divide your customers into diverse categories of people. You can find that different businesses use different strategies, some choose to segment by frequency of visit/purchase, acquisition channel, by value etc.
Baby boomers
Baby boomers are those born between the years 1946 and 1964. Basically the boom is known as such because of how the population spiked around that time. Baby boomers are likely to have disposable income and account for half of the entire retail sales, out of the three generations. Many boomers turn towards retirement and live longer lives because of improved healthcare.
If you are a young person, you should think about the baby boomer generation as old fashioned and not really tech savvy.
What's the best way to reach baby boomers?
Adweek identify that they have been largely ignored. If you do not start marketing to people under the age of 40, you'll get no benefit from this generation.
In order to reach the Baby boomers, Gen-Xers and Millennials, there is just one need i.e. the right marketing technique. This can help you to grab their attention while maximising resources. By making use of right marketing technique you'll get an increased user experience and be able to know more about the mentality of different age groups, this will also help you to grow faster and get more customers for your business.
If you want to access the full article visit here: "How to Reach Baby Boomers, Gen-Xers and Millennials with Your Online Marketing".
What generation are you and what marketing do you respond most to?
There's nothing like a one size fits all approach to marketing. Especially when marketing to a diverse range of age groups. While dealing with several age groups, income levels, genders etc, there is a requirement of flexibility, understanding of habits and psychology of different customer bases. We can also say that customer segmentation is implemented here, which is a practice to divide your customers into diverse categories of people. You can find that different businesses use different strategies, some choose to segment by frequency of visit/purchase, acquisition channel, by value etc.
Baby boomers
Baby boomers are those born between the years 1946 and 1964. Basically the boom is known as such because of how the population spiked around that time. Baby boomers are likely to have disposable income and account for half of the entire retail sales, out of the three generations. Many boomers turn towards retirement and live longer lives because of improved healthcare.
If you are a young person, you should think about the baby boomer generation as old fashioned and not really tech savvy.
What's the best way to reach baby boomers?
- Content marketing - Most baby boomers consume a great deal of content, so content marketing is an effective way to reach them. You should be keen to invest generously in different types of content marketing as this will provide you with the greatest ROI.
- Facebook - You can see that most baby boomers have an account on Facebook. The use of relevant content and targeted ads will be able to grab their attention.
- Slower paced videos - Live videos, video backed by large intense music and GIF style videos do not hold much weight with them. Make use of informative longer videos.
- Blogging - The best and most effective method of content marketing.
- Email - Email marketing is always effective and required in any demographic.
- Direct mail - Baby boomers respond well to mail campaigns as compared to the other generations.
Adweek identify that they have been largely ignored. If you do not start marketing to people under the age of 40, you'll get no benefit from this generation.
In order to reach the Baby boomers, Gen-Xers and Millennials, there is just one need i.e. the right marketing technique. This can help you to grab their attention while maximising resources. By making use of right marketing technique you'll get an increased user experience and be able to know more about the mentality of different age groups, this will also help you to grow faster and get more customers for your business.
If you want to access the full article visit here: "How to Reach Baby Boomers, Gen-Xers and Millennials with Your Online Marketing".
What generation are you and what marketing do you respond most to?