Be freaking totally "Unpredictable " and "Inconsistency" to take your Business to new heights

Hey Robert,

I'm with you on this one:

Obscurity is the biggest business killer.

That being said, I don't really agree with the rest of your post. You say:

Yet your suggestions really seem to be just that.

An article with useful tools? Done 1,000 times.

A site that they might find useful? Maybe it's unpredictable but hardly creative.

Give solid business advice? Find but seems a little bit generic for others to follow.

I would say be consistent. Consistently brilliant.

Put more passion and research into your articles than anyone else and have people expect you to be consistent. You don't need to keep changing up the style of what you produce, just the angle or concept you're producing it on, if you have the heart for it.

Should Seth Godin start writing long form articles to mix things up?

Should Grant Cardone start only sending emails and disappearing from social media to mix things up?

Will Tim Ferriss only write another best-seller if the next one is just 100 pages this time to mix things up?

I don't think so.

They lost your attention because what they were sending wasn't valuable enough to you.

I don't think not 'mixing things up' is a causation but just a correlation from what you may have perceived afterwards.

Anyways. That's my $0.02.

Hi Robert,

Neat post. Is this a Glen Allsopp sighting on Warrior? Way cool

Honestly, being unpredictable, off the wall, and changing the script disrupts your niche. Which makes you stand out like a sore thumb. Because when you're making HAVING FUN your #1 intent you will not be predictable at all. And you'll not be consistent. You'll follow your intuition, and the intuition doesn't give a rat's fanny about schedules and order and all that crap. It knows authenticity, genuine-ness, and in many cases, the brilliance Glen speaks about.

It's easy to be brilliant when you're being you. But most folks aren't being themselves because they try to be someone else, trying to follow How Tos, and blueprints, and all that stuff, and they ignore their passion, their fun, their Path, that'd make 'em world famous. This is why most folks online fail horribly, or do OK, or average, and so few rock it out and make folk's jaws drop with their blogs or businesses or courses.

I wrote and self-published 126 eBooks. Nobody in the blogging world - at least, with a decent presence - has done that. Because they're obsessed with trying to squeeze as many reviews and sales as possible out of 1 eBook, versus writing the next 45. I wrote the next 125. Unpredictable. Inconsistent. I wrote almost all in a 3 month stretch. Every eBook cover is my BFP logo, and a picture I've snapped in a tropical paradise I've visited. Maybe unorthodox, maybe not, but definitely off the cuff. Which is why I've been featured on Richard Branson's blog and Forbes. You don't get noticed by billionaires and the like by playing by the rules. Ya gotta BE like the brightest lights to be noticed by them.

So many follow the predictable, orderly, normal, well-beaten path into obscurity. I shot from the hip and live in places like Bali and Fiji and Thailand for months and years. I've written best sellers and I can't even write, and I'm a natural on video or doing interviews without formal training. Because I follow my fun. I trust. I break rules. I've published one, 7,000 blog post weekly and now I publish 5 to 12 posts or more or less a day. Who cares? It's an energy game, more than anything else.

And when you're vibing so high that you outshine most folks in your niche you can break most of the alleged rules that most believe you need to follow, and you'll snare people's attention with stunning ease.....and you'll keep it.

Cool post dude

Signing off from super sunny Cyprus.

Ryan
Blogging From Paradise

Hi Robert,

So you are more or less saying we should use variety consistently, to the point that your are predictably known for your consistent variety, right?

Variety is the spice of life!

Predictably, variety is the consistent spice of life!

Betcha did predict that.

Well this thread certainly woke up a bit.

Enjoyed the discussion, thanks all!

I was asked by one of the owners here, Dan I think (?), to be part of a new section they're doing to sell products of other internet marketers.

I declined after learning more, but it's been a while since I checked this place out. Seems awfully quiet compared to before.

Hi Robert. Great insight! I think its all about 'voice'. If you stand by your unique voice, changing the 'type of content' won't do any harm.

Bottom line: Stay consistent with your voice, yet unpredictable with your content!
-J

Robert,

I think people new to this forum might get the wrong message from your thread title if they don't bother to actually read the thread.

I find consistency and predictability in an online business to be a great asset. My own experience tells me customers learn early on that if you provide quality, useful information, and solutions that help them personally, they will keep coming back to you for both free and paid products and services. If you are consistent in the high quality that you offer, they will be loyal to your brand over other alternatives they may find in the niche.

Maybe a better description of what you're suggesting would be to say that variety, creativity, and unexpected helpfulness adds spice to your message and keeps your communications fun and interesting. They help to engage your audience and prime them to want more.

To say that inconsistency takes your business to new heights might leave a newbie with the wrong impression about business execution.

Thanks for your advice to never be boring! I agree!

Steve

I'm not sure I agree with INCONSISTENCY

If anything, CONSISTENCY is the key to success

You need consistency when you're trying to learn

You need consistency of effort when you're trying to build on your strengths and overcome your shortcomings.

I agree with the part about attention though

Ask anybody who is successful and they will all tell you the same thing. The secret to their success was because they were consistent and predictable. They picked one thing and they kept hammering it again and again.

Doing the same thing again and again is not sexy. It can get boring. Believe me, I know. But that is the ONLY way to reach true success. There's no other shortcuts my friend lol

Ask the guy in the gym who is ripped like the HULK how he got results like that.. and he'll tell you.
He does the same boring routine day in and day out. He never misses a day in the gym.

The key is his consistency.

Most people lack discipline. They lack focus. Most quit. Most give up. Which is they don't get results like that.

Meanwhile the ELITE put in the work and keep cracking away.

Because just like in business, each time you do something you get better and better at it.. and you build MOMENTUM.. And as time goes on, you'll start to amass a cult-like following.

Just look at the Youtube Celebs.. Guys like Smosh, Phillip Defranco, Good Mythical Morning, etc.
Those people are worth MILLIONS of dollars. Why? Because they put in serious work lol

Phillip Defranco has 4 million subscribers, over 1.5 billion views, and money in the bank. But it didn't happen by accident lol.

He has been doing Youtube videos every single damn day for the last 9 years straight lol. Talk about commitment! His videos are entirely predictable. Every video has the same format, same style, same attitude, and drops daily.. But that's what people love about it.. They can depend on it.

Sure, if in business or in the gym you reach a plateau and aren't able to make any gains.. then by all means, feel free to try something new and mix it up a little to see if that helps give you some breakthrough.

But just keep your eyes on the prize, stay dedicated, and success will come..

(I feel like this Bruce Lee quote is relevant. )

"I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times. Bruce Lee"

I think you mean "variety" instead of "inconsistency". Variety is interesting, inconsistency is just annoying.