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Reverse Affiliate Program?

by jwpeppa
13 replies
Hey all. We are a niche site which aggregates daily wine deals from online wine retailers nationwide. we are looking to monetize retailers by getting commission for any products we help them sell (we redirect our users to the retailer's site to purchase wine they saw on our site). So essentially, we are the affiliate, not the marketplace.

we generate and format all deals that are published on our site independently, meaning that we source the deals and publish them by ourselves. retailers do not pay us to do so.

My question is this: is there a program or software that would allow us as the affliate to sign up retailers under a commission based program? It's kind of like the revere process of how affiliate normally works where, the wine retailer signs up for an affiliate program and then finds sites such as myself to advertise their products on.

So what we would be doing is going to retailers individually and having them sign up with our program to pay us when we sell their product, versus them signing up with an affiliate netowrk and finding us. we need the ability to sign up a unique and defined group of retailers in this case.

does this type of software/service exist?

Thanks for the help...
#affiliate #program #reverse
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  • Profile picture of the author George Schwab
    Originally Posted by jwpeppa View Post


    My question is this: is there a program or software that would allow us as the affliate to sign up retailers under a commission based program? It's kind of like the revere process of how affiliate normally works where, the wine retailer signs up for an affiliate program and then finds sites such as myself to advertise their products on.


    Thanks for the help...
    i think you need a programmer for that, try the section here at WF and repeat your question there.

    of course you also could do it all manually, i.e. send your traffic with referral codes and contact the retailers to check their stats, and if they want to receive more traffic, do a monthly or per visitor contract. should work, i.e. first prove to them that you are able to, then tell them only the first month was for free.
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  • Profile picture of the author selfdisciplineacademy
    I am yet to find a program/software like that. Not sure if they exist...

    However, the question is..

    Why would you want to reverse it and do that?

    If you were to reverse it, now instead of going to a website and signing up for a affiliate program, instead now you would have to advertise/market your program and do the hard work attracting those retailers to you..

    That's just one mans opinion though..
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    • Profile picture of the author jwpeppa
      Originally Posted by selfdisciplineacademy View Post

      I am yet to find a program/software like that. Not sure if they exist...

      However, the question is..

      Why would you want to reverse it and do that?

      If you were to reverse it, now instead of going to a website and signing up for a affiliate program, instead now you would have to advertise/market your program and do the hard work attracting those retailers to you..

      That's just one mans opinion though..

      Yeah, i ask my self the same question sometimes... problem for us is that teh industry is pretty bihind the times and of the over 1,000 potential retaielrs we could work with, you're lucky if 10 to 20 of them are signed up in an affiliate program. because we are going after a very defined group, this is the only way we can do it, as far as we can tell
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      • Profile picture of the author Janice Sperry
        Originally Posted by jwpeppa View Post

        Yeah, i ask my self the same question sometimes... problem for us is that teh industry is pretty bihind the times and of the over 1,000 potential retaielrs we could work with, you're lucky if 10 to 20 of them are signed up in an affiliate program. because we are going after a very defined group, this is the only way we can do it, as far as we can tell
        Sign up for the 10 to 20 affiliate programs and start making a ton of affiliate commissions. Then start approaching the other 980 to 990 and show them what you can do if they also started offering affiliate commissions. You could also explain how easy it would be for them to use CJ or whatever company was working best for you.

        You might also be surprised how many might already have an affiliate program but they simply don't publicly advertise it. You might start inquiring with some of the companies you are most interested in and they may just be happy to set you up.
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  • Profile picture of the author Sid Hale
    You won't find anything like what you're looking for.

    Originally Posted by jwpeppa View Post

    My question is this: is there a program or software that would allow us as the affliate to sign up retailers under a commission based program? It's kind of like the revere process of how affiliate normally works where, the wine retailer signs up for an affiliate program and then finds sites such as myself to advertise their products on.

    So what we would be doing is going to retailers individually and having them sign up with our program to pay us when we sell their product, versus them signing up with an affiliate netowrk and finding us. we need the ability to sign up a unique and defined group of retailers in this case.
    The problem is that you need a way for the retailers to recognize that a referral came from you, so that they will know to pay you the commission. That means that they need the sales and referral tracking system running on their sites so that they can record referrals that you send to them.

    No amount of software on your end will accomplish what you need. You can track the referrals you send them, but you would have no way to record actual sales.
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    • Profile picture of the author George Schwab
      Originally Posted by Sid Hale View Post

      You can track the referrals you send them, but you would have no way to record actual sales.
      thats correct, so he's better off to not go for the per sale model, rather ask clients to pay per lead or per month. Gotta work out which one is better for everyone involved.
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    • Profile picture of the author jwpeppa
      Originally Posted by Sid Hale View Post

      You won't find anything like what you're looking for.



      The problem is that you need a way for the retailers to recognize that a referral came from you, so that they will know to pay you the commission. That means that they need the sales and referral tracking system running on their sites so that they can record referrals that you send to them.

      No amount of software on your end will accomplish what you need. You can track the referrals you send them, but you would have no way to record actual sales.
      Sid, we figured that we would need to have a way to record the sales on our end and invoice them. i don't think we can rely on customers to accurately and honestly tell us what we sold for them. we fear that what we'll need to build is a proprietary program.
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      • Profile picture of the author Sid Hale
        Originally Posted by jwpeppa View Post

        Sid, we figured that we would need to have a way to record the sales on our end and invoice them. i don't think we can rely on customers to accurately and honestly tell us what we sold for them. we fear that what we'll need to build is a proprietary program.
        Recording the sales on your end is problematic because each retailer would have to have an automated method of 1) recording that a particular lead came from you, and 2) an automated method of communicating the payment information back to you.

        It's not really a sale until that happens because of potential cart abandonment by the customer.

        Both of the points above require specialized code running on their server, that is integrated with their order/payment processing system. Each retailer potentially has different cart software, so the specialized code would be unique for each retailer.


        That is precisely what affiliate systems do, but of course the retailer has to list their product in the affiliate system for that to work.
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        • Profile picture of the author jwpeppa
          Yes, I figured all of the above would be the case. Just figured i'd see if there was something i was missing. Doh! Thanks all...
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      • Profile picture of the author TrickyDick
        Originally Posted by jwpeppa View Post

        Sid, we figured that we would need to have a way to record the sales on our end and invoice them. i don't think we can rely on customers to accurately and honestly tell us what we sold for them. we fear that what we'll need to build is a proprietary program.
        Actually, this can be done pretty easily.... If you know how to approach the problem.... and you're an expert in payment processing. :-)
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        • Profile picture of the author CrazyWolf
          Tricky,
          I have the same need, and wonder what you meant by your comment?
          Michael
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  • Profile picture of the author agmccall
    What you could do is set up your own affiliate network and get the wine companies to sign up. Then set up a 2 tier affiliate program and set yourself as the second tier for the affiliates you recruit. Or find Affiliate networks that already offer this and then approach the wine companies and suggest they sign up and set up the 2 tier program explaining what you want to do.

    al
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  • Profile picture of the author yukon
    Banned
    OP hasn't been to this forum for almost a year.

    [crickets]
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