STARTUP-CONFUSED!!!

May have helped if you gave us the url of your website so we could take a look. Personally I don't do Facebook ads as it is difficult to understand to make sure your ad only goes to a very specific targeted audience in your niche.


This is what I would do. Create a short video and upload it to Youtube. Remember, Youtube is an excellent search engine and is owned by Google. So if you optimise your video correctly, it will also appear in the organic search results in Google. And all that for free.

take it and manually sell it through facebook messenger and groups, works well

Can you share more details around your niche and how you are targeting on Facebook and how many ads you've tried and any other details you can give. It's hard to give advice without the details. The more you can give us, the more we can help.

Agreed - share your URL so we can get an idea of what you're about so we can make some suggestions. Thanks

Most people want admit it but facebook ads are not for people that don't have a budget, are don't know how to target correctly for their niche. If your using Facebook ads make sure you have a facebook page for your website. You can then upload a video to that page, boost the post for a few bucks ,like $5, pick your budget and target audience. And you can get like .02 to .03 cents per few. They is so much other things you can do just keep pushing and tacking action. Buy the way you can do all this from inside the post you don't even have to use the ads editor.

See how your competition is getting their traffic and do the same thing. In my opinion and experience PPC and banner is the best...

hi, thanks so much for the responses and offers of help.


the product is a natural teeth whitening product using coconut oil rather than the usual peroxide.


I have run fb ads for ppl interest in teeth whitening and coconut oil, cost approx. 90p per click, no sales yet although a hand full got to the checkout. conv rate is about 0.4%, by that I mean impressions vs click thru.


tried about 3 diff ads now and the above are the best results ive got. spent approx. 300USD so far in ads


I hopefully should have a video soon.


next step for me was setting up a load of FB ads with different targets-being more specific basically rather than having one broad ad. see how they go.


then I was going to get onto google ads and set a few of those up.

Why don't you sell it on Amazon using their FBA program?

Failing that, get a market stall and sell face to face.

Apart from Google Ads, I would recommend for a YouTube ads (If you have a video) as well as it can be very cheaper and targeted than Facebook and Google...

There is alot more involved in copying a product or idea because others are doing well (if you know that for sure, and in what capacity).

Have you identified your target market? Who are your customers? How will it help them? Are you targeting your market or just a general audience?

This should have been step #1.

Opt-in email marketing. What is your site?

1. To start, you should stick to selling products or services that you're familiar with. Online marketers call this process "picking your niche.
   
   
2. You'll do a much better job with your individual marketing efforts if you stick to selling what you know.
   
   
3. Be sure to add content to your website that isn't "salesy." You want your site to come across as an authority in your niche.
   
   
4. Research affliate programs. Find an affiliate program that offers products or services in your niche
   
   
5. Automate what you can. There are plenty of digital marketing tools available

One great way to get paid a commission without appearing to sell anything is add affiliate links within your content. That way, when people click on the link, they're taken to the company site and, if they buy, you'll earn a commission

Article marketing is a form of marketing in which articles are strategically placed on the Internet for the purpose of promoting a specific website.
The concept is to generate interest in your website, establish credibility as an expert in your niche and create back-links to your website that will improve your site's search engine ranking. The advantage of article marketing is that it is relatively simple to do and does not cost any money.

you can't anonymously call a doctor tell him you feel bad and expect him to diagnose you over the phone..


We need more details..

URL - niche etc...

-Ike Paz

Run Facebook page properly, Engage with people friendly, know their problem and try to solve them, Your website will automatically boom up, So keep in mind the solution for people not earn money that will come by product.

bump, i have updated the original post with the URL and niche.

Hopefully someone can help! i am happy to pay bloggers and youtubers etc also take on affiliates and provide healthy commission. i just dont know what the proper way to do this is.

hai

your product looks good and the site is also awesome

Its health related so why dont you just google for health and teeth and coconut based health topics, then see the top sites in those niche , then send them an email offering them to promote your product on a commission basis.

Maybe someone will be interested

if you just get one big site or blog to promote then you could have lots of sales

Hi londonbmw,

Congratulations on you new business, and for working so hard to get it launched.

Now for the tough love...

Sorry, but your website sucks...

Sorry, someone had to say it...

It lacks clarity, no clear eye path, assaults you audience with motion sickness inducing sliders, flashing, blinking, spammy popups and promotional toolbars that hit your poor readers before they even have a chance to learn what your website is about.

It took at least 45 seconds to figure out what type of product your seemed to be trying to sell, I literally found myself going to Google to look it up because your website was making it just too hard to understand what your product did.

I ended up at Cocowhite's website which did a better job of explaining what the product was and how it worked. I then went back to your website, and it was only after learning about the product from other places that I could finally grasp what it was that your website seemed to by trying to sell. Not the best first impression.

Sure, if I was persistent enough I could have managed to study your website and piece together enough clues to finally understand what you were trying to sell, however the point that I'm trying to make is that is was much easier for me to got to other websites to learn what your product was than to simply scan your website and immediately understand what you were offering.

A quick search in google showed that if you searched for "coconut oil pulling" that you get no ads, just organic listings that go to informational web page links. Meaning... it is an informational search term with low commercial intent. However, if you include the term "teeth whitener" you have very high commercial intent. This tells me that you messaging is wrong for selling products.

Yes, I did spot the teeth whitening messages that were "hidden" in your content but only after ai had a better understanding of what you were selling. You made me work much too hard to figure it out. Most of your first time visitors will likely bounce long before they figure out what you are selling. The only thing obvious ia that you are trying to sell something, it's just not instantly clear what that is.

Now that we have the ugly stuff out of the way, let me try to help you by telling you exactly what you need to do to make your marketing work for you instead of against you.

Here's the good news, you don't have to scrap your current website (though that is a viable option) you just need to clean it up a bit. Get rid of the distractions and focus on delivering a clear concise message that your target audience will find compelling.

It's simple, pick a compelling value proposition and make it prominent. You make it simple for your audience by removing distractions, and anything else that does not reinforce the central value proposition, or the primary business objective.

Something along the lines of this:

20 Minutes For Whiter Teeth

Healthy Way To Whiten Your Teeth

LiveCoco uses a special formula of pure coconut oil and natural mint to clean and brighten your teeth.

Get Your LiveCoco Now!

You can add some supporting text and information about what you get and how it works, but don't let those informational excerpts get in the way of delivering you primary value proposition and clear call to action.

Also clear up your eye path, make it easy to understand what should be read first, second, third, and so on. Don't use a layout with distractions all over the place, you need your audience reading the same message, in the same order, as much as possible to optimize your sales copy performance.

HTH,

Don Burk

There a million ways to market your business, and Facebook ads are good enough if you can optimize and test it.

In my opinion, there's no need to investigate other alternatives at this point.

This is just my personal view, so take it for what it's worth, but I believe this could be a symptom of upside down thinking.

If you had the best offer on the market, you would need to do very little paid marketing once you get the ball rolling. Is your product the best, or at least superior in some way to what's on the market? Or is it similar what someone else is offering? The most important thing is having the best deal, and having something that people really want to buy!