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What Are the Average Conversion Rates for Pre-Launch Pages?

by silveroaks
4 replies
You should start collecting leads as soon as you can, even before your company or product actually launches. But how many visitors are willing to sign-up to learn more about something that is still a work in progress? The answer to that question might be 'more than you think'. Commenters on this thread are seeing conversion rates in the 9%-11% range. Some marketers are even seeing percentages in the 20s.

There are lots of metrics shared in this discussion but very little nuance. Have you noticed any factors that can cause conversion rates to fluctuate or skew?
#average #conversion #pages #prelaunch #rates
  • Profile picture of the author tyronne78
    It depends on what kind of relationship you have with your traffic. If it's cold traffic the conversion rates will be low. If it's traffic from your own inhouse list the conversion rates on your landing page can be way over 50%.
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  • Profile picture of the author Gambino
    Originally Posted by silveroaks View Post

    Commenters on this thread are seeing conversion rates in the 9%-11% range.
    What commenters are you talking about? Proof?
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  • Profile picture of the author Regional Warrior
    If you were to look at the launch a few years go of the Video Boss , 1 month before there were 3 releases of content about video on how to's but you have to sign up

    After the 3 rd week the buzz was huge and they made Millions at launch , not going to go through the refunds ect but they still made bank

    So how you launch the product will really decide the amount of people who sign up!

    Jason
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  • Profile picture of the author brianapatt
    From the sellers standpoint, I think the goal should be to prolong the new launch hype as long as possible, whether its starting as a pre-launch then moving later to a soft-launch and then ultimately to a hard-launch lol.
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