8 (More) Absolutely Brilliant Content Marketing Innovations from the World's Best Brands
From "Content Marketing Institute".
To become a great content marketer, you should always experiment and look for the most recent trends. By doing this, you can create the best kind of content for the image and voice of your brand. There is also another interesting way to do this, you can take a look at how other companies are performing and discover what works the best and what do not.
This post will provide you with companies that make use of latest technologies or a modern spin off their old values. This aims to provide you with many new ideas for your brand.
1. Denny's - Don't be Too Serious
Denny's is an incredible example of the brand which generates really entertaining content. Its Tumblr blog has the grab bag of different things. The content of the blog is weird, its stuff and its Meta are shared by people as they are actually funny. Denny clearly grasped the humor of his audience and produced content which suits the platform on which this is shared.
2. Rolex - Update the Classics
Rolex is the brand that can go for a long time without undergoing any change since its image is constructed on being a timeless and reliable classic. It produces an exclusive challenge; how you can have innovative and fresh content marketing strategy for your old-fashioned brand.
Its posted content has extremely curated sense. Rolex pleasures its content with the right attention and appreciation for the quality which customers are supposed to get from its watches.
3. Nike - Bring Great Customer Service to Social Media
If you are looking for a flawless social media account, take a look at Nike. @NikeSupport is a good example of an optimistic company with great customer interaction. By offering a special account for the customer support facility, Nike is available to its customers without scrolling down its own content on @NikeStore in order to get the answers to specific queries about the accounts or order of people. This is outstanding that a large scale company interacts and respond to its customers.
4. Random House - Provide Endless Inspiration
Random house is a book publishing company that completely understands its customers. By sharing a wide variety of content, which inspires them - the company makes its audience feel involved in the creative process. This gives an idea that you should produce and publish content which really connects you with the audience.
5. Whole Foods - Educate and Help Customers
Whole Foods has worked very hard in order to set up itself not only as a grocery store but also a lifestyle option. Whole foods are doing great by posting articles about how to save money along with providing tips for changing your diet and eating healthy. By creating such type of content, whole foods attracts customers and builds long lasting relations with the audience.
6. Coca-Cola - Create Universal and Personal Experience Simultaneously
The experience of drinking the first sip of coca cola on a hot summer day is really universal. When it started printing names on their bottles and cans, everybody started recognizing this product. In its
campaign, the beverage company managed to make each person who picked up a can feel special and unique. It has created a completely unique shareable experience that inspired lots of people to perform marketing for it.
7. Farmers Insurance - Empower Customers with Expert Tips and Support
This is a brilliant content hub as Farmers Insurance is setting up itself great in front of their customer which is an approachable method. If the content of your blog does not provide the answer, it will not be easy for you to obtain the attention of more people. Make use of your content in order to help your company like a go-to resource.
8. New York Times - Embrace New Tech to Stay Relevant
You can find that there is always a place for the printed papers, books and magazines in the market. It is true that print media is providing us with what we want to see. The New York Times is the famous name in the print world and an example of fusing the old medium with the latest technology. Its new construction NYTVR only need the Google cardboard and free app in order to make an exclusive and advanced product. By making use of virtual reality, it provides its users latest methods to experience the whole world and also remains significant in the face of latest technology.
Today, you can find many famous companies in the market which are evidently thinking about the content marketing. These examples will surely guide you in making great content. By making use of these, you can keep your audience engaged with your brand.
If you want to access full article visit here: "Absolutely Brilliant Content Marketing Innovations from the World's Best Brands".
Which "content marketing" innovation you would like to apply?
To become a great content marketer, you should always experiment and look for the most recent trends. By doing this, you can create the best kind of content for the image and voice of your brand. There is also another interesting way to do this, you can take a look at how other companies are performing and discover what works the best and what do not.
This post will provide you with companies that make use of latest technologies or a modern spin off their old values. This aims to provide you with many new ideas for your brand.
1. Denny's - Don't be Too Serious
Denny's is an incredible example of the brand which generates really entertaining content. Its Tumblr blog has the grab bag of different things. The content of the blog is weird, its stuff and its Meta are shared by people as they are actually funny. Denny clearly grasped the humor of his audience and produced content which suits the platform on which this is shared.
2. Rolex - Update the Classics
Rolex is the brand that can go for a long time without undergoing any change since its image is constructed on being a timeless and reliable classic. It produces an exclusive challenge; how you can have innovative and fresh content marketing strategy for your old-fashioned brand.
Its posted content has extremely curated sense. Rolex pleasures its content with the right attention and appreciation for the quality which customers are supposed to get from its watches.
3. Nike - Bring Great Customer Service to Social Media
If you are looking for a flawless social media account, take a look at Nike. @NikeSupport is a good example of an optimistic company with great customer interaction. By offering a special account for the customer support facility, Nike is available to its customers without scrolling down its own content on @NikeStore in order to get the answers to specific queries about the accounts or order of people. This is outstanding that a large scale company interacts and respond to its customers.
4. Random House - Provide Endless Inspiration
Random house is a book publishing company that completely understands its customers. By sharing a wide variety of content, which inspires them - the company makes its audience feel involved in the creative process. This gives an idea that you should produce and publish content which really connects you with the audience.
5. Whole Foods - Educate and Help Customers
Whole Foods has worked very hard in order to set up itself not only as a grocery store but also a lifestyle option. Whole foods are doing great by posting articles about how to save money along with providing tips for changing your diet and eating healthy. By creating such type of content, whole foods attracts customers and builds long lasting relations with the audience.
6. Coca-Cola - Create Universal and Personal Experience Simultaneously
The experience of drinking the first sip of coca cola on a hot summer day is really universal. When it started printing names on their bottles and cans, everybody started recognizing this product. In its
7. Farmers Insurance - Empower Customers with Expert Tips and Support
This is a brilliant content hub as Farmers Insurance is setting up itself great in front of their customer which is an approachable method. If the content of your blog does not provide the answer, it will not be easy for you to obtain the attention of more people. Make use of your content in order to help your company like a go-to resource.
8. New York Times - Embrace New Tech to Stay Relevant
You can find that there is always a place for the printed papers, books and magazines in the market. It is true that print media is providing us with what we want to see. The New York Times is the famous name in the print world and an example of fusing the old medium with the latest technology. Its new construction NYTVR only need the Google cardboard and free app in order to make an exclusive and advanced product. By making use of virtual reality, it provides its users latest methods to experience the whole world and also remains significant in the face of latest technology.
Today, you can find many famous companies in the market which are evidently thinking about the content marketing. These examples will surely guide you in making great content. By making use of these, you can keep your audience engaged with your brand.
If you want to access full article visit here: "Absolutely Brilliant Content Marketing Innovations from the World's Best Brands".
Which "content marketing" innovation you would like to apply?
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