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Guest Posts - Are you paying for them?

by ukmarketing01
7 replies
I have been in touch with few bloggers regarding getting some guest posts published or offering them a free product to review.

Results: 0 out of probably 40 contacts.

The replies I have had really took me by surprise:

1. Sorry your products are not for me.
2. I charge £250 per blog post to be published on the site
3. The products reviews are no follow links.

WOW - I have been in the wrong game for too long making pennies on selling my physical products, making pennies, and offering the best possible customer support. I am about to step up my game!
#guest #paying #posts
  • Profile picture of the author JohnMcCabe
    Originally Posted by ukmarketing01 View Post

    I have been in touch with few bloggers regarding getting some guest posts published or offering them a free product to review.

    Results: 0 out of probably 40 contacts.

    The replies I have had really took me by surprise:

    1. Sorry your products are not for me.
    2. I charge £250 per blog post to be published on the site
    3. The products reviews are no follow links.

    WOW - I have been in the wrong game for too long making pennies on selling my physical products, making pennies, and offering the best possible customer support. I am about to step up my game!
    Sounds to me like you are having trouble telling the difference between a "guest post" and an "advertisement".

    Answer 1 was probably just trying to be polite.

    Answer 2 is trying to make you go away.

    Answer 3 is probably worn out from SEO types looking for free backlinks.

    A friend of mine was an editor of a local newspaper, and he had a stock reply. "If you want news coverage, send us something worthy and we'll cover it. If you just want an ad, call the marketing people and buy a [expletive deleted] ad."
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  • Profile picture of the author ChrisBa
    You have To think - what value does it provide for the person to allow you to do a guest post. Think of how they would benefit as well and you will likely have better luck.
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  • Profile picture of the author sottile
    How many emails like yours do you think they receive a day?
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  • Profile picture of the author gingerninjas
    Wow - that's a surprise to me.

    I have written guest blogs for colleagues before and I find it a great way of cross marketing with colleagues and I usually experience quite a bit of WOM and it's a great way to profile my business.

    Maybe look at contacting influencers who you have made contact with in the past or ask your colleagues for an introduction so you're not approaching these people cold.

    I think it's a really valuable tool personally. I'd keep trying and sharing in some extra benefits for them and hopefully you will get a bite. One person who approached me asked me to do one 4 months in advance, which allowed me to write it when it suited me and without pressure, which I thought was a great approach.
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  • Profile picture of the author Michael Meaney
    One of my sites gets offered a lot of money to publish 'guest posts'.. and yes they are little more than advertorials.

    It seems that SEO companies have hijacked the term...

    I consider genuine guest posts to be a means of demonstrating gumption in front of a new audience and establishing credibility among them. Or something along those lines.

    But if you want to just take the money and run, there are plenty of opportunities for blog owners to do that too, if they do not rely on appeasing the Google gods.
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  • Profile picture of the author Steve B
    Originally Posted by ukmarketing01 View Post

    I have been in touch with few bloggers regarding getting some guest posts published or offering them a free product to review. Results: 0 out of probably 40 contacts.

    UK,

    Put yourself in their shoes. They don't know you from Adam. You have no name recognition value in the niche. They don't know whether your products are top quality or useless. You are a big gamble for them, if only because of lost time and effort if things don't go well. They want to protect their list from spam, poor advice, and whatever else they fear.

    Just like your own customers, they are asking themselves . . . "what's in it for me?" Now you may understand the answer to that question, but your target business owners probably don't - they're skeptical. Can you blame them with all the garbage and shenanigans flying around the Internet these days?

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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