Loyalty rate Vs. Clickthru rate!

[cadoutsource]

For the benefit of all Newbies like myself is it better to have a good loyalty rate or a better click thru rate to improve your conversion rate?
How do you calculate a loyalty rate anyway?
What's best way to improve clickthru's and loyalty?

[salesnitro]

Loyalty as defined by whom/what?

Click through rate is important in terms of capitalizing on your traffic. However, conversion is what pays the bills.

[ezine ads]

Originally Posted by cadoutsource

How do you calculate a loyalty rate anyway?

It is very easy to confuse the loyalty with something else ... A person who is subscribed to your list/newsletter since many months may be a loyal subscriber or ... it may not be a subscriber but just a throw away email address no one reads.

Anyway, a subscriber who doesn't click on your links ... is still a loyal subscriber only because she/he subscribed many months/years ago? Really? I don't think so and actually you don't need such subscriber.

Therefore, my piece of advice is this one: forget about loyalty rate and focus on something else (like CTR).

[Bill_Z]

Open-rate and click-thru-rate is what you want to watch and improve upon. Open rate has alot to do with the subject line of your email. CTR will be based on the content of the email, and if the subscriber finds the email interesting enough to continue and click on a link.

[cadoutsource]

Those are all great answers and thanks for all your suggestions but I guess I'm really thinking about the bottom line as mentioned above (SALES).
My question should be whats the best way to get loyal customers there by increasing my conversion rate. I'm thinking I would rather have more loyal customers than people who click thru to browse but might not necessarily buy my products.

[ezine ads]

Originally Posted by cadoutsource

My question should be whats the best way to get loyal customers there by increasing my conversion rate. I'm thinking I would rather have more loyal customers than people who click thru to browse but might not necessarily buy my products.

There are always more reasons for people clicking on links but not buying the product. Some of the reasons don't depend on you, others depend on you and here is where you can improve the things.

For example, one reason for not buying may be that your salesletter is not very good. The more you improve your salesletter, the better the conversions from visitors to buyers. Test more salesletters by modifying variables. Change the price, change the headline, etc. You cannot improve the results without testing unless you're lucky, but basing your business on luck is not the way to go.