How to analyze your marketing data
#SproutChat: How to Analyze Data From Social Media | Sprout Social
goes into this in detail but regarding free tools:
https://blog.bufferapp.com/social-media-analytics-tools
might be a good way to start.
Paid tools can be found at
Top 25 Social Media Analytics Tools for Marketers - Keyhole
It might take time... but it also might benefit you in increased profits down the road. It's something definitely to explore.
Enjoy!