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FTC going after non-disclosure of paid relationships

by marciayudkin
5 replies
Heads up, affiliates and those who get paid for endorsements:

FTC Cracks Down on Social Influencers' Promotions Labeling | Digital - AdAge

Marcia Yudkin
#disclosures #ftc #nondisclosure #paid #relationships
  • Profile picture of the author writeaway
    Instagram marketers who have built a solid brand by carefully vetting the products they endorse don't have anything to worry about.

    On the other hand, those "I'll endorse anything" IG insta-stars should start thinking of backup income plans. Quickly.
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  • Profile picture of the author marciayudkin
    Instagram marketers who have built a solid brand by carefully vetting the products they endorse don't have anything to worry about.
    I don't understand how you can say that. The FTC's issue has nothing to do with vetting or with whether or not the product deserves praise. It has to do with whether or not any payments are disclosed.

    You can do all the vetting in the world, but if you don't disclose having been paid to endorse a product, or getting an affiliate commission from sales through your link, the FTC has you in its sights.

    Marcia Yudkin
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author jawatempe
    what is the issue with endorsement anyway ?
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    • Profile picture of the author DRP
      Originally Posted by writeaway View Post

      Those "I'll endorse anything" IG insta-stars should start thinking of backup income plans. Quickly.
      They already have...being Porto-potties for rich sheiks and their friends. If you think I'm kidding...I'm not. It's disgusting.

      Originally Posted by jawatempe View Post

      what is the issue with endorsement anyway ?
      People are sheep and believe anything if it comes from a perceived authority. If Trump told you that he was friends with D.G. and that this guy would give you the secret to making automatic income in real estate...you'd probably believe it. Even though it's complete BS.

      That's the issue with endorsements. People are stupid and will believe anything. It's very dangerous and I'm glad that Big Brother is looking out for the little people.
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      I'd rather tell you an ugly truth than a pretty lie.
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  • Profile picture of the author Michael Meaney
    Good.

    IM needs a good clean up.

    OK, another good clean up.
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